China Toy Fair


Encyclopaedia Britannica to Release Interactive, Illustrative Science Books

Publications International, Ltd., an Illinois-based publishing company,  has signed a new licensing agreement with Encyclopaedia Britannica to develop and market SD-X enabled interactive science books under the Britannica brand. The deal was negotiated by licensing agency JRL Group.

SD-X technology allows printed words and images to be connected to unlimited audio content. The first series of books will be the Britannica Illustrated Science Library that will include a SD-X pen. The technology will allow kids to place the pen on a word or image and hear it come to life with sound effects, information, and fun facts.

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