New SeaWorld-Inspired Products Teach Conservation

Monopoly.SeaWorldHoliday gifts inspired by SeaWorld will debut this season. New toys such as Monopoly: SeaWorld Wildlife Conservation Edition, a version of the board game that rewards players who invest in the animals’ natural habitats, will feature the park’s iconic marine animals, including penguins and polar bears.

Changes to the original game include SeaWorld Cares and SeaWorld Rescue in place of Chance and Community cards, while the game’s houses and hotels are transformed into animal research and rescue facilities. Sea World Parks & Entertainment worked closely with partner USAopoly to create a conservation-focused game, instead of a real-estate focused one.

Other SeaWorld-inspired products include plush animals, which are part of Happy Plaid Accessories, a kid-friendly line featuring park-exclusive animal patterns. These and other items are all available at SeaWorld’s three parks and shamushop.com.

SeaWorld and Sleepy Giant Introduce Mobile App Game

SEAWORLD PARKS & ENTERTAINMENT TURTLE TREK LOGOWhen the 2013 Licensing Expo kicks off in Las Vegas June 18, SeaWorld Parks & Entertainment will debut a product line-up including a marine animal-inspired mobile app game.

In a product development arrangement with Sleepy Giant, Sea World recently introduced Turtle Trek, a fun, immersive mobile game featuring a plucky sea turtle that conquers a variety of challenges and discovers new friends in an ever-changing seascape. Based on the success of this game, the company plans to produce multiple kid-centric digital games and apps. The company is also introducing classic toys such as an animal-themed puzzle.

At the Expo, SeaWorld plans to promote products that demonstrate the company’s active involvement in animal rescue and rehabilitation.   As an example of products that demonstrate this deep commitment, SeaWorld launched its TV series, Sea Rescue, and a new Saving a Species DVD collection—both of which give consumers a first-hand view of the company’s rescue, rehabilitation, and release programs, and conservation efforts all over the world.