Genius Brands International Inc. (GBI) has appointed Stone Newman to the newly created post of president, Global Consumer Products. In this new role, Newman will work with retailers and licensees to build comprehensive consumer products programs for each of the company’s brands, including Baby Genius, Secret Millionaires Club, Stan Lee’s Mighty 7, and others. He will also appoint and oversee a team of licensing agencies from around the world to operate as sub agents.
Newman will continue to manage licensing programs represented by his former company, Art + Science International, including WowWee brands, ElectroKidz, MiP, and Archie Comics. These brands will now be managed under GBI’s wholly owned subsidiary, A Squared Entertainment LLC.