China Toy Fair


Sega’s Alien: Isolation Brings the Fear This October

AlienIsolationSega of America Inc., Sega Europe Ltd., and Twentieth Century Fox Consumer Products will release Alien: Isolation on October 7. Developed by Creative Assembly, it will be available on Xbox One, PlayStation 4, Xbox 360, PlayStation 3, and Windows PC.

Alien: Isolation is a first-person survival horror game that evokes Ridley Scott’s 1979 classic film, Alien. Players find themselves stalked by an unpredictable, ruthless Xenomorph creature, and must scavenge resources, improvise solutions, and use their wits to not just complete the mission, but to stay alive.

Sega and Nintendo Enter Exclusive Partnership for Sonic the Hedgehog

SegalogoSega of America Inc. and Sega Europe Ltd. has formed an exclusive partnership with Nintendo of America Inc. and Nintendo of Europe GmbH for the Sonic the Hedgehog franchise. The new agreement will make Nintendo consoles the No. 1 destination for Sonic gaming over the next three titles, with more details of the individual games being revealed in the coming weeks.

Sonic the Hedgehog first appeared as a videogame character in June 1991 and instantly became an icon for a generation of gamers. Defined by his super-fast speed and cool attitude, in the years since he first raced on to videogame consoles Sonic has more than 75 million video games and smartphone apps sold worldwide. Sega’s iconic blue blur has also had success in many licensed areas, such as toys, apparel, comics, and animation.