LeapFrog Adds VP of Sales and VP of Platform Marketing

LEAPFROG ENTERPRISES LOGOLeapFrog Enterprises Inc. recently added two executives: Dan Burns and Scott A. Steinberg.

Burns joins LeapFrog as vice president of sales. In his new role, Burns will lead LeapFrog’s efforts to drive sales of the company’s award-winning products, including the recently unveiled LeapTV active video gaming system, the new LeapBand activity tracker, and more.

Prior to joining LeapFrog, Burns was vice president of sales at VTech Electronics for 10 years, where he drove record sales revenue and profit, set the strategy for global brand and product development efforts, and led retail merchandising initiatives for all sales accounts. He previously held executive sales positions at Radio Flyer Corporation and Hedstrom Corporation, as well as management positions at Hasbro and Kolcraft. [Read more...]

Sega’s Alien: Isolation Brings the Fear This October

AlienIsolationSega of America Inc., Sega Europe Ltd., and Twentieth Century Fox Consumer Products will release Alien: Isolation on October 7. Developed by Creative Assembly, it will be available on Xbox One, PlayStation 4, Xbox 360, PlayStation 3, and Windows PC.

Alien: Isolation is a first-person survival horror game that evokes Ridley Scott’s 1979 classic film, Alien. Players find themselves stalked by an unpredictable, ruthless Xenomorph creature, and must scavenge resources, improvise solutions, and use their wits to not just complete the mission, but to stay alive.

Sega Kicks Off New Era of Toys and Games with a Sonic Boom

SonicBoomlogoSega will launch a new branch of its Sonic the Hedgehog universe entitled Sonic Boom, which will be accompanied by a CG animated TV series, video games for the Nintendo Wii U and 3DS, new toys from Tomy, and more. To date, the character has appeared in more than 70 video game titles across a span of more than 20 years.

During a press event this past Thursday in New York City, the upcoming TV series was introduced as a character-driven comedy featuring lots of action and adventure. It consists of 52 11-minute episodes, and will debut in both the U.S. and France during the 2014 to 2015 season. “What we try to do is take the character and put them in situations where their personalities take center stage, and take us in interesting directions,” said showrunner and executive producer Evan Baily. [Read more...]

COMMENTARY: Sonic the Hedgehog: 22 Years and Still Going Fast!

Faster than greased lightning, Sonic the Hedgehog is one tough Erinaceinae to keep up with, and admittedly, I haven’t been trying. I had the first Sonic the Hedgehog game when it came out way back in 1991, but not long after, I went through a dry spell in which I kept away from video games. During the interim, Sonic evolved as both a pop culture icon and corporate mascot for video game publisher Sega, while I—well, I got slightly taller.

Now here we are in 2013, and with the Sonic franchise still going strong, I thought I’d rekindle my relationship with him by checking out some recent Sonic games and toys.

Phil.November20.3Sonic Lost World, by Sega: The original Sonic the Hedgehog was a side-scroller with pretty simple game play. By comparison, the latest installment is a radically different experience at times, with some levels consisting of “classic,” 2-D, side-scrolling play, while the others are immersive 3-D from an angled, top-down perspective. Players now have the option of moving in nearly all directions, and interact with terrain in ways that would have been impossible during the 2-D days.

Phil.November20.1In Sonic Lost World, players can use the trigger button on the Wii U controller to rev Sonic up, and send him zipping along extra fast (Be warned: He can get a little out of hand if you aren’t used to it yet). When approaching tight spaces, he can subsequently ricochet off walls and perform other special maneuvers. During my demo, I actually kept my finger mostly off that button, and the game still managed to be a kinetic, occasionally vertiginous experience, with lots of rocketing off springboards into the air and pinballing faster than the eye could keep up. [Read more...]

Sega’s Sonic the Hedgehog Returns to TV

Sonic TV Animation Tease ONLINE USESega has announced that Sonic, the iconic blue hedgehog with four TV series and more than 70 video games, will be returning to the TV screen next year in a CGI-animated series. Produced by Sega of America Inc. and Genao Productions, the new Sonic the Hedgehog series, Sonic Boom, will premiere in the U.S. on Cartoon Network, and on Canal J and Gulli in France, with a global rollout to follow.

Sonic Boom is a character-driven comedy that leaves a trail of robot wreckage in its smoldering wake. The series centers on Sonic, his best friend and sidekick, Tails, their search for adventure, and their battles with Sonic’s arch-nemesis, Dr. Eggman. Rounding out the ensemble are fan favorites Knuckles and Amy Rose, plus a rogue’s gallery of enemies—some familiar to Sonic fans and some brand new.

After being licensed in areas such as toys, apparel, comics, and animation, Sega has also signed a three-title exclusive partnership with Nintendo for the Sonic the Hedgehog video game franchise. Sonic Lost World will be the first title to launch under this agreement, and will be available in stores later this year for Wii U and Nintendo 3DS platforms.

Sega, Nintendo Partner for New Sonic Installment

SonicLostWorldLogoSonic Lost World is the next Sonic the Hedgehog franchise title to be published on Nintendo platforms as part of an exclusive partnership between Sega of America Inc. and Nintendo. In the new game, Sonic must conquer six of the most powerful enemies to date. Sonic Lost World will be available exclusively for Wii U andNintendo 3DS platforms later this year.

Dr. Eggman has harnessed the power of six menacing creatures collectively known as the Deadly Six, but when the Deadly Six rise up against their master, Sonic has to unite with his arch nemesis in order to take on the new enemies. Using his dynamic new Parkour moves and improved Color Powers, Sonic must run, jump, and race through a variety of ever-changing terrains in order to defeat the Deadly Six.

SonicLostWorldSSAlongside a single player adventure, the Wii U and Nintendo 3DS versions of Sonic Lost World will feature a range of competitive multiplayer modes. In addition, each platform will also contain distinctive features that take advantage of the consoles’ unique capabilities. Exclusive Wii U Color Powers can be controlled with the Wii U GamePad by tilting, touching, and aiming. The full game can also be played using only the GamePad screen and will feature a two-player support mode.

Sonic Lost World for Nintendo 3DS is the first handheld Sonic game ever to feature fully realized 3-D levels, which include exclusive Special Stages and Color Powers unique to Nintendo 3DS.

The game will be distributed by Sega of America Inc. throughout the U.S., Canada and South America, with Nintendo of Europe GmbH handling distribution throughout Europe and Australia.

Sega and Nintendo Enter Exclusive Partnership for Sonic the Hedgehog

SegalogoSega of America Inc. and Sega Europe Ltd. has formed an exclusive partnership with Nintendo of America Inc. and Nintendo of Europe GmbH for the Sonic the Hedgehog franchise. The new agreement will make Nintendo consoles the No. 1 destination for Sonic gaming over the next three titles, with more details of the individual games being revealed in the coming weeks.

Sonic the Hedgehog first appeared as a videogame character in June 1991 and instantly became an icon for a generation of gamers. Defined by his super-fast speed and cool attitude, in the years since he first raced on to videogame consoles Sonic has more than 75 million video games and smartphone apps sold worldwide. Sega’s iconic blue blur has also had success in many licensed areas, such as toys, apparel, comics, and animation.