China Toy Fair


Sega Reveals Details about Sonic Boom Video Games

SonicWiiUconceptartSega will debut Sonic Boom: Rise of Lyric, developed by Big Red Button for the Wii U, and Sonic Boom: Shattered Crystal, developed by Sanzaru Games for the Nintendo 3DS, at this year’s Electronic Entertainment Expo in Los Angeles. The games will introduce new gameplay and the vilest villain in Sonic history: Lyric.

In both games, Sonic and his friends will work together to face Lyric, a giant snake-like creature from an ancient race. Gameplay will strongly focus on collaboration, making each of the team members’ roles elevated to capitalize each character’s unique talents and abilities. Sonic, Tails, Knuckles, Amy, and Sticks will need to band together as a team to prevent Lyric from powering his army of robots and carrying out his plan to destroy the world.

Both games were created to take full advantage of the gameplay mechanics of their respective consoles. Sonic Boom: Rise of the Lyric will be the first Wii U game to incorporate Cryengine, a 3-D game technology from Cyrtek, and will exhibit visually enhanced lush environments and landscapes within the game. [Read more...]

Sega Creates All-New Character, Sticks, for Sonic Boom Franchise

SticksArtSega has introduced Sticks, a brand new character that will play an integral role across all Sonic Boom platforms. Sonic Boom is the newest branch of the Sonic the Hedgehog universe and was announced earlier this year.

Sticks will join the Sonic Boom team alongside Sonic, Tails, Knuckles, and Amy. She will appear in the Sonic Boom television series, Wii U and Nintendo 3DS video games, and merchandise.

Sticks is a jungle badger who has spent most of her life living alone in the wilderness and wields her trusty handmade boomerang. She is wilder than the other members of the team, exhibiting animal instincts, sharp survival skills, and fearsome combativeness. These skills will play a pivotal role through the new Sonic Boom content as Sticks tries to adapt to civilization and become close to her new friends. [Read more...]

COMMENTARY: These New Japanese Toys and Games Aren’t Just for Kids, Part 2

So Japan has toys that are compelling enough for grown-ups to enjoy? Figures. No, I mean action figures. As I mentioned in part one of this commentary last week, Japan has some of the coolest action figures on the planet, and much of why has to do with that country’s toy-buying market, which skews older than, say, in the U.S.

However, a lot of that sophistication is now making its way over to this country, in the form of toys that are either imported from Japan, or have their roots there. Some are kids’ items that have double appeal among older audiences, while others are purposefully aimed at grown-ups. That’s a bit of a blanket statement, of course, as any toy can appeal to lots of different demographics for varying reasons. However, we have a feeling adults will want to get their hands on these particular figures once they’ve cleared customs–probably even more so than kids will.

Phil.April23.HikariTMNTThis spring, Funko will introduce its new line of Hikari Japanese Vinyl figures, which are inspired by the vinyl “kaiju” figures that have developed a considerable following among collectors in Japan. [Read more...]

Sonic Boom Video Goes Behind the Scenes of Upcoming Game, TV Show

Sega has released a first Sonic Boom behind-the-scenes video featuring commentary on both the upcoming video game and TV series. The English language voice talent for both the game and TV show includes: Roger Craig Smith as Sonic, Mike Pollock as Dr. Eggman, Colleen Villard as Tails, Travis Willingham as Knuckles, Cindy Robinson as Amy, Kirk Thornton as Orbot, and Wally Wingert as Cubot. Jack Fletcher serves as voice director.

Nintendo Brings Holiday Fun to Malls Across the U.S.

NintendoBetween November 25 and December 22, Nintendo will visit 23 malls coast-to-coast so the public can test drive video games for the Wii U and Nintendo 3DS systems.

The expected lineup for the Wii U includes Super Mario 3D World, The Legend of Zelda: The Wind Waker HD, Wii Fit U, Wii Party U, Wii Sports Club, The Wonderful 101, Mario & Sonic at the Sochi 2014 Olympic Winter Games, Sonic Lost World from Sega, Disney Infinity from Disney Interactive, and more.

For Nintendo 3DS, Nintendo is scheduled to show Mario & Luigi: Dream Team, Luigi’s Mansion: Dark Moon, Super Mario 3D Land, Donkey Kong Country Returns 3D, Scribblenauts Unmasked: A DC Comics Adventure from Warner Bros. Interactive Entertainment, Skylanders Swap Force from Activision, and more. [Read more...]

Sega, Nintendo Partner for New Sonic Installment

SonicLostWorldLogoSonic Lost World is the next Sonic the Hedgehog franchise title to be published on Nintendo platforms as part of an exclusive partnership between Sega of America Inc. and Nintendo. In the new game, Sonic must conquer six of the most powerful enemies to date. Sonic Lost World will be available exclusively for Wii U andNintendo 3DS platforms later this year.

Dr. Eggman has harnessed the power of six menacing creatures collectively known as the Deadly Six, but when the Deadly Six rise up against their master, Sonic has to unite with his arch nemesis in order to take on the new enemies. Using his dynamic new Parkour moves and improved Color Powers, Sonic must run, jump, and race through a variety of ever-changing terrains in order to defeat the Deadly Six.

SonicLostWorldSSAlongside a single player adventure, the Wii U and Nintendo 3DS versions of Sonic Lost World will feature a range of competitive multiplayer modes. In addition, each platform will also contain distinctive features that take advantage of the consoles’ unique capabilities. Exclusive Wii U Color Powers can be controlled with the Wii U GamePad by tilting, touching, and aiming. The full game can also be played using only the GamePad screen and will feature a two-player support mode.

Sonic Lost World for Nintendo 3DS is the first handheld Sonic game ever to feature fully realized 3-D levels, which include exclusive Special Stages and Color Powers unique to Nintendo 3DS.

The game will be distributed by Sega of America Inc. throughout the U.S., Canada and South America, with Nintendo of Europe GmbH handling distribution throughout Europe and Australia.

Sega and Nintendo Enter Exclusive Partnership for Sonic the Hedgehog

SegalogoSega of America Inc. and Sega Europe Ltd. has formed an exclusive partnership with Nintendo of America Inc. and Nintendo of Europe GmbH for the Sonic the Hedgehog franchise. The new agreement will make Nintendo consoles the No. 1 destination for Sonic gaming over the next three titles, with more details of the individual games being revealed in the coming weeks.

Sonic the Hedgehog first appeared as a videogame character in June 1991 and instantly became an icon for a generation of gamers. Defined by his super-fast speed and cool attitude, in the years since he first raced on to videogame consoles Sonic has more than 75 million video games and smartphone apps sold worldwide. Sega’s iconic blue blur has also had success in many licensed areas, such as toys, apparel, comics, and animation.