Senario’s Zibits Gets iPhone Game

Senario has released a new iPhone game for its popular Zibits remote control (R/C) robotics series, Zibits Rush. In the game, created by Senario and ChaYoWo Games, players can choose their own Zibits characters and complete levels in four different worlds by clearing hurdles and defeating enemies. After all levels are complete, the player’s final score is displayed and can be posted to Facebook, Twitter, or the online leader board. The game can be downloaded for 99 cents from Apple’s App Store. To learn more about Zibits, visit

Senario Introduces Battle Bands, Bringing the Rubber Band Bracelet Trend to Boys

Senario takes rubber band bracelets to the boys with its introduction of Battle Bands, a series of flexible, collectible, and tradable bands that double as game pieces. Boys ages 6 and older can collect hundreds of different bands in various shapes including dragons, sharks, and monsters, each including a matching trading card.

Boys battle their bands against each other on the battle mat gaming piece. Each player takes turns launching their bands at the battle mat. The winner of each battle is based on where the bands land, as well as the band’s individual “strength,” which gives it a particular advantage.

Battle Bands packs include elastic Battle Bands, Warrior Cards, and a Battle Mat for game play. With several colors and shapes, each band represents a different level and “power,” making it a game that balances familiarity with strategy.

Available for purchase in three different sets, Battle Bands will hit retail stores in the third quarter of 2010. Starter Packs (MSRP $6.99) include seven Battle Bands, seven Warrior Cards, and one Battle Mat. Booster Packs (MSRP $3.99) include five Battle Bands and five Warrior Cards. Rumble Packs (MSRP $9.99) include 15 Battle Bands, 15 cards, and one deluxe Battle Board. To learn more about Battle Bands, visit

Senario’s My Secret Circle Hits Target Stores

My Secret Circle, the social diary product from Senario, will invade Target stores this August. My Secret Circle is a plug-and-play USB device allowing girls ages 8 to 12 to interact with their friends through photo sharing, scrapbooking, and journal writing. Access to the online journals are only granted through the exchange of friend codes, which the company hopes will make the service a safe social network alternative for girls.

The product originally debuted in 2009 at Justice stores. Target will also carry the B.F.F. Pack, which includes two access keys (USB flash drives) so friends can journal together.

The Toy Book Toy Report 4/13/2010

Read The Toy Book’s Toy Report for this week! (4/13/10)

TCKL Names Senario as Global Master Toy Licensee

Senario has been named the global master toy licensee for TCKL, Inc.’s line of Drip Drops plush and toy sets. Brokered by Firefly Brand Management, the agreement gives Senario exclusive rights to manufacture, market, and sell the full line of Drip Drops toys and learning materials, which will be available this fall.

Set in Tint Town, the Drip Drops know everything about color and strive to bring color to the world. They come to the rescue when there is “color trouble,” explaining how our vivid and vibrant world works. The Drip Drops will be featured in several books, cartoon entertainment, a broad range of toys, and online.

Senario Files Complaint For Patent Infringement

Senario, LLC has filed a formal complaint against Novelty Inc. of Greenfield, Ind. for infringing on Senario patents, including its Bunjie monkeys and Projectile Plush.

Mike Nakamura, founder and CEO of Senario, said in a press release: “This is a clear case of patent infringement that Novelty Inc. has engaged in. Senario has aggressively protected this intellectual property over the years with 100 percent success and we will continue to do so.”