Sesame Workshop Makes Executive Appointments as Part of Reorganization

Sesame WorkshopSesame Workshop CEO Jeffrey Dunn has appointed four to his executive team as part of the broad reorganization he is undertaking six months into his tenure. The effort realigns Sesame Workshop’s strategy and structure to better deliver on its mission to help kids grow smarter, stronger, and kinder.

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Sakar to Introduce New Sesame Street, Nickelodeon, and Peanuts Electronics

Sesame StreetUnder a new licensing deal with Sesame Workshop, Sakar International will launch a new line of Sesame Street electronic products and accessories this spring. The company will preview the new line at the North American International Toy Fair in New York City. [Read more...]

Tickets Available for I Am Big Bird Screening During Toy Fair in NY

Feb4.BigBirdTickets are on sale for a special screening of the documentary I am Big Bird: The Caroll Spinney Story, which is scheduled to take place at 8 p.m. on Monday, February 16 during the North American International Toy Fair in New York City. Tickets may be purchased online for $25, including general admission to the movie, popcorn, soda, and a commemorative gift; VIP tickets may be purchased for $125, including a pre-screening reception.

The feature-length documentary chronicles the life of Caroll Spinney, who has played Big Bird and Oscar the Grouch on Sesame Street since 1969. The film contains footage of Spinney’s life and his collaboration with Jim Henson. The screening will take place at 8 p.m. at the AMC Theater on West 42 St., and there will be a Q&A session after the screening.

Ann Kearns and Eva Lorenz to Receive WIT Honors

WIT.logoWomen in Toys (WIT) will honor Ann Kearns, vice president, global toys, Sesame Workshop, with a Lifetime Achievement Award at the WIT 11th Annual Wonder Women in Toys, Licensing, and Entertainment Dinner on February 15. The organization will also present Eva Lorenz, general manager for Amazon Toys & Games, with Retailer of the Year. The event coincides with the North American International Toy Fair in New York City. [Read more...]

Gund Adds to Its Core Line and Licensed Properties

GundLogoThis year, Gund is expanding several popular licensed product lines with new characters, costumes, and formats. Licenses include Sesame Street; Peter Rabbit; Boo, the World’s Cutest Dog; Grumpy Cat; Curious George; and Uglydoll. The expansions include backpack clips and sound toys for Peter Rabbit, and wearable scarves, hats, and earmuffs for Grumpy Cat. [Read more...]

I Am Big Bird: The Carroll Spinney Story Screening Scheduled for Toy Fair

Resized.ToyFair15LogoAs reported by the Toy Industry Association (TIA), an exclusive screening of the documentary, I Am Big Bird: The Carroll Spinney Story, will take place on the evening of February 16 during the 112th North American International Toy Fair in New York City. The documentary explores the life of Spinney, the actor who has played Big Bird and Oscar the Grouch on Sesame Street since 1969. [Read more...]

Happy 45 Years, Sesame Street!

Sesame StreetThe Sesame Street neighborhood is celebrating the 45th anniversary of the television show today. Sesame Street is the longest running children’s television show in history and has won 159 Emmy Awards. Domestic and international versions of the show reach 156 million children worldwide in 150 countries.

Multiple celebrities have visited the show, including Michael Jackson, Beyoncé, and Ellen DeGeneres. First Lady Michelle Obama and One Direction are two of many guests to appear throughout Season 45.

 

Sesame Workshop Celebrates 45 Years of Sesame Street with New Apps, Games, and More

Cookie Monster and Alan Muraoka at the recent Digital Playground event hosted by Sesame Workshop.

Sesame Street turns 45 this year, and this past Tuesday, Sesame Workshop hosted a digital playground event in New York City to show off new apps, e-books, and other multimedia offerings for children age 5 and younger. During the morning-long event, several dozen little ones got to play test the latest in Sesame Street-branded games, which were set up at iPad stations. They also watched long- and short-format clips of Sesame Street online, courtesy of the brand’s latest digital video platforms.

During his welcome to guests, Scott Chambers, senior vice president of worldwide media distribution for Sesame Workshop, said that Sesame Street currently has an audience of roughly 5 million viewers on PBS. However, he pointed out that among the most recent generation of viewers, 63 percent of that audience is introduced to the program digitally; hence, Sesame Workshop’s latest efforts to develop the brand across a number of digital platforms.

Chambers, along with guest speakers Cookie Monster and Alan Muraoka of Sesame Street fame, took turns emphasizing the importance of self-regulation for kids–a theme reflected in several apps on-hand. One of the newest, Breathe, Think, Do with Sesame, teaches kids ages 2 to 5 how to deal with tough emotions by letting them play as a cute horned monster. Kids are presented with a choice of problem scenarios, such as having trouble getting dressed or getting ready for school, and then a choice of possible solutions. [Read more...]

Funko Partners with Sesame Street on New Pop! Series

Funko.SesameStreetFunko has a new license with Sesame Workshop to create a series of Sesame Street Pop! Vinyl figures. The partnership will launch at this month’s New York Comic Con with the first to market release of a Super Grover Pop! Vinyl figure, which stands 3.75 inches tall and comes in a window display box. The Super Grover Pop! Vinyl figure will be available for sale at Toy Tokyo’s New York Comic Con Booth.

A complete Sesame Street Pop! series will follow next year. The Sesame Street Pop! series will include Bert, Ernie, Big Bird, Oscar, The Count, Elmo, Cookie Monster, and Grover.

“As a company, we feel that the Sesame Street license is a fantastic way to bring our older customers back to their youth, while at the same time introducing our fun new line of collectables to younger generations,” says Andrew Perlmutter, vice president of sales.

TIF to Auction Off a Tour of Sesame Street and More

tif_logoThe Toy Industry Foundation (TIF) is launching an online fundraising auction to benefit TIF programs and grants, which help children in need around the world.

TIF partnered with global charity auction site, Charitybuzz, to host the auction—which includes a visit to the set of Sesame Street in New York, tickets to Nickelodeon’s 2015 Kids’ Choice Awards in Los Angeles, and private meetings with top toy executives.

Bids may be placed through September 30 at charitybuzz.com/tif.