China Toy Fair


Author Todd Parr Teams with Sesame Street For Animated Segment

Children’s author Todd Parr and Sesame Street’s creative team are collaborating to produce a one-minute segment for the show that will be designed to help children deal with their innate childhood fears. The animated segment will debut on the 41st season (2010-2011) of Sesame Street and will be written and designed by Parr.

Parr is known for taking potentially complex subject matter and making it kid-friendly. His title, The Peace Book, explains to children the meaning and some aspects of world peace, and his most recent title, The Earth Book, deals with the environment and ecology.

Parr has recently announced he has teamed with Stouffer’s to release a limited-edition children’s book entitled Let’s Fix Dinner. The book, published by SupperTime Entertainment (Parr’s worldwide marketing/licensing partner), will be released this August.

Photo credit: HachetteBookGroup.com

New Sesame Street Titles at Moving Picture Books

Six new Sesame Street titles are available for download to computers and mobile devices at Moving Picture Books. Each $1.99 story includes bonus educational material featuring Bob from the children’s show.

The new titles (Elmo Loves You, Rise and Shine, The ABCs of Cookies, Grover’s 10 Terrific Ways to Help Our Wonderful World, What Makes You Giggle?, and Elmo Visits The Dentist) can be viewed with or without the read-along text displayed on the screen. Each book is eight to 10 minutes long and includes interactive questions and activities for viewers.

Moving Picture Books’ Sesame Street titles will also be available for download through iTunes starting April 5.

Dover Publications Creates Sesame Street Line

Dover Publications has partnered with Sesame Workshop to create a line of activity books, paper dolls, stained glass coloring books, stickers, and tattoos based on Sesame Street. The sticker books feature Cookie Monster, Big Bird, and Elmo to teach kids about the colors blue, yellow, and red, while the temporary tattoos—featuring Zoe, The Count, and Grover—help kids learn numbers.

Many of Dover’s new Sesame Street products retail for $2 each.  For more information, visit www.doverpublications.com/sesamestreet.

Warner Bros. Signs Exclusive Deal for Sesame Street Video Games

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Warner Bros. Interactive Entertainment has signed a multi-year exclusive agreement with Sesame Workshop for the rights to create and publish interactive video game titles based on Sesame Street. The worldwide agreement is in addition to Sesame Workshop’s partnership with Warner Home Video for a multi-year, exclusive home entertainment distribution deal for Sesame Street’s library, new content, EST, and transactional VOD. New DVD titles will be released this year.

The Toy Book’s Toy Report 12/14/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 12/14/09.

To view click here.

The Toy Book’s Toy Report 12/07/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 12/07/09.

To view click here.

Hasbro Signs Licensing Deal for Sesame Street Toys

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Hasbro, Inc. has been granted the rights to make and market toys and games based on Sesame Street characters, such as Elmo, Big Bird, and Cookie Monster. The agreement takes the licensing rights away from Mattel’s Fisher-Price brand, who holds the rights until 2010. Hasbro will start manufacturing Sesame Street products in 2011, which is the same year that the first products will launch in stores. The Hasbro-Sesame Street agreement covers all Sesame Street toys and will last 10 years. 

Qantas Airlines to Show Sesame Street Episodes

In a partnership with Sesame Street Workshop, Australia’s largest airline, Qantas Airline, will broadcast six special Sesame Street videos for free to all of the airline’s transpacific passengers. The videos will begin on December 1 and conclude on November 30, 2010. Titles include Being Green, Bedtime with Elmo, Elmo & Friends: Tale of Adventure, Abby in Wonderland, Dinosaurs, and Elmo and the Bookaneers.

Warner Home Video to Exclusively Distribute Sesame Street

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Warner Home Video (WHV) has been appointed the exclusive distributor of multiple Sesame Street titles as part of a multi-year, home entertainment distribution deal with Sesame Workshop. The agreement will begin on January 1 and includes the television show’s library, new content, EST, and Transactional VOD for distribution in the United States and Canada.  Sesame Street will celebrate its 40th anniversary this November.

The Toy Book Toy Report-10/5/09

To view this week’s Toy Report, please click here.