Hasbro Inc.’s Playskool brand, in partnership with Sesame Workshop has introduced new items starring favorite Sesame Street characters including Elmo, Cookie Monster, and Ernie. This year’s lineup includes the Big Hugs Elmo plush that hugs preschoolers back, the Sesame Street P.A.L. app learning system that encourages tots to learn and explore in a digital environment, and the interactive world of Roads & Rails that combines two favorite playtime activities for preschoolers: cars and trains. [Read more...]
Courtesy of Toy Industry Association
Ann Kearns, vice president of licensing at Sesame Workshop, has been added to the Content Connection roster of speakers. The Toy Industry Association’s (TIA) Content Connection will take place February 10 to 11 at the Jacob K. Javits Convention Center. [Read more...]
Qualcomm and Sesame Workshop, the nonprofit educational organization behind Sesame Street, are collaborating on innovative mobile learning applications to revolutionize early childhood education. As part of the agreement, Qualcomm will perform research and development activities with Sesame Workshop to create and deliver new innovations in mobile educational content.
The collaboration between two global pioneers brings together Qualcomm’s cutting-edge mobile technologies, Sesame Workshop’s expertise in early childhood education, and mobile devices such as smartphones and tablets to create engaging and inspiring learning experiences that will prepare young children for school.
The first applications planned through this collaboration are being demonstrated in the Qualcomm booth as part of the 2013 Consumer Electronics Show. Abby’s Fairy Rock and Big Bird’s Words will include the very earliest examples of never-before-imagined content and hints at the possibilities to come. [Read more...]
Children’s Media Assocition (CMA), formerly Women in Children’s Media, has partnered up with Sesame Workshop to offer a puppetry workshop event on October 10, hosted with puppeteer John Tartaglia. The workshop will feature events that cover a wide array of topics related to television, digital media, and publishing.
CMA welcomes new board directors that include Jocelyn Christie from Kidscreen, David Kleeman from the American Center for Children and Media, and Nicole Goldman from The Jim Henson Company.
Sesame Workshop and One Laptop per Child, a nonprofit providing children with a modern education through durable and affordable laptops, are teaming up to make Sesame Street content available to children, equipping them to learn, create, play, and connect through OLPC’s branded “XO” laptops.
OLPC has already distributed more than two million laptops, and the Workshop and OLPC plan to distribute more laptops in Latin America and South Africa, preloaded with Sesame Street content. The two organizations have plans to distribute in additional international territories in the future.
The educational packages for Latin America and South Africa will include content from the respective local adaptations of Sesame Street: Plaza Sésamo and Takalani Sesame. Touch-screen branded “XO-3” tablets are currently in development for OLPC’s Sesame Street content distribution in the near future. Pre-loaded content will feature the international Sesame Street Muppet characters in games, e-books, video clips, character photos, and printable activities such as coloring sheets.
This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
A new study by The Joan Ganz Cooney Center at Sesame Workshop has found that most top-selling educational apps in Apple’s App Store are aimed at preschoolers. The study, iLearn II: An Analysis of the Education Category of Apple’s App Store, was presented at the 2012 Consumer Electronic Show (CES).
Using a 2009 analysis conducted by The Joan Ganz Cooney Center (iLearn: A Content Analysis of the iTunes App Store’s Education Section) as a benchmark, the new report examined nearly 200 top-selling educational apps for the iPad and iPhone. According to results, only 14 percent of apps were tagged for intended school usage. Of the entire sample, only two iPhone apps (and zero iPad apps) were based on well-known branded characters. Other key findings included that 109 different publishers were represented in the sample (89 of those publishers were not represented in the previous study’s sample), and the average price of children’s apps has risen by more than $1 since 2009.
To read the full report, and to see The Joan Ganz Cooney Center’s recommendations for growth and development, click here.
Qualcomm Incorporated and Sesame Workshop have joined forces to explore augmented reality experiences for children by creating a prototype play set that brings physical toys to life. An application is being demonstrated at the International Consumer Electronics Show (CES), running January 10-13.
The collaborative project explores the use of a tablet with a traditional play set, aiming to make children’s’ playtime more fun and educational. The prototype play set includes traditional elements such as common household objects and figurines of classic Sesame Street characters Cookie Monster, Bert, and Ernie. Additionally, the demo includes a tablet and an application that uses Qualcomm’s newly branded Vuforia augmented reality platform. When the tablet is pointed at the play set, the pieces and the play environment come alive through the tablet’s camera, transforming the play set into an interactive experience.
Qualcomm is exhibiting at Booth No. 30313 in South Hall 3 at CES.
Last Sunday, Sesame Street premiered Growing Hope Against Hunger, a one-hour primetime PBS television special produced by Sesame Workshop. The special included documentary films by Academy-Award winning director and filmmaker Cynthia Wade and starred Brad Paisley, Kimberly Williams Paisley, and the Sesame Street Muppets.
The special, supported by Walmart, presented families’ personal stories to raise awareness of the widespread issue of hunger in the U.S., as well as strategies that have helped these families find resources and grow stronger together. Growing Hope Against Hunger also introduced a new Muppet named Lily whose family has an ongoing struggle with hunger. A Spanish version of the special will air on October 22 on Univision and on October 23 on Telefutura. All materials are available online at sesamestreet.org/food.
In this photo handout from Sesame Workshop, First Lady Michelle Obama and Dr. Jill Biden visit Sesame Street on Monday, April 18, as part of the White House’s “Joining Forces” Initiative and Sesame’s military families project, to tape Public Service Announcements asking all Americans to support our military families.
Photo by Richard Termine
Sesame Workshop, the developer behind Sesame Street, has teamed with Israel’s Channel HOP! to develop a 12-part DVD set about Jewish values. The 30-minute episode DVDs will include approximately 30 more minutes of bonus features as well as appearances by Grover and other Muppets. Celebrity appearances for the series include Debra Messing, Natalie Portman, Ben Stiller, Jake Gyllenhal, and Achinoam Nini, among others.
The first DVD, Welcome to Israel, features Grover and Anneliese van der Pol as they begin their explorations of Israel with guest Christina Applegate. Chanukah: The Missing Menorah takes the crew on a hunt for van der Pol’s missing menorah before Chanukah activities begin and includes an appearance by Debi Mazar. Both DVDs, and subsequent episodes, showcase Jewish values while explaining traditions and practices in Israel.
Shalom Sesame is meant for U.S. audiences and is a continuation from the 1988 11-part Shalom Sesame, which was based on the Israeli version of Sesame Street, Rechov Sumsum. The first two DVDs will be released nationwide on October 5. Subsequent releases will roll out starting in January.