Warner Bros., Sesame Workshop Release Sesame Street: Fairytale Fun DVD

Sesame StreetWarner Bros. Home Entertainment and Sesame Workshop, the nonprofit educational organization behind Sesame Street, have released Sesame Street: Fairytale Fun on DVD. Now kids can join Elmo and Abby on their educational adventure through fairytales, such as Hansel and Gretel and nursery rhymes with Mother Goose.

The two-hour DVD includes a CinderElmo bonus feature and everyone’s favorite Sesame Street monsters such as Oscar the Grouch. Now in its 44th season, Sesame Street is the longest-running program in kids’ TV and this new addition to the program’s collection of DVDs will be just as fun and educational. The Sesame Street: Fairytale Fun release is also available for digital download.

Women In Industry Luncheon Benefits K.I.D.S and Fashion Delivers

womeninindustryThe seventh annual Women In Industry Luncheon raised more than $200,000 on June 6 to benefit Kids In Distressed Situations (K.I.D.S.) and Fashion Delivers Charitable Foundation Inc., partner charities that have provided more than $1 billion in new product donations to families impacted by poverty and natural disasters.  The event, held at Cipriani 42 St. in New York City, introduced Denise Durham Williams as the new president and CEO of K.I.D.S. and honored Margaret Hayes, president of Fashion Group International; Kelly Neal Mariotti, CEO of First Candle; Joanne Podell, vice chairman, retail services, Cushman & Wakefield; and Maura Regan, senior vice president and general manager, global consumer products, Sesame WorkshopNY1 News journalist Jessica Abo was the emcee. A portion of the proceeds raised by the event will support the charities’ relief efforts for families affected by the recent Oklahoma tornadoes.

Hasbro Wows with New Playskool Sesame Street Collection

Hasbro Inc.’s Playskool brand, in partnership with Sesame Workshop has introduced new items starring favorite Sesame Street characters including Elmo, Cookie Monster, and Ernie. This year’s lineup includes the Big Hugs Elmo plush that hugs preschoolers back, the Sesame Street P.A.L. app learning system that encourages tots to learn and explore in a digital environment, and the interactive world of Roads & Rails that combines two favorite playtime activities for preschoolers: cars and trains. [Read more...]

Sesame Workshop VP Added to Roster of Speakers at Content Connection

Courtesy of Toy Industry Association

Ann Kearns, vice president of licensing at Sesame Workshop, has been added to the Content Connection roster of speakers. The Toy Industry Association’s (TIA) Content Connection will take place February 10 to 11 at the Jacob K. Javits Convention Center.  [Read more...]

Qualcomm, Sesame Workshop Collaboration Uses Cutting-Edge Mobile Technology

Qualcomm and Sesame Workshop, the nonprofit educational organization behind Sesame Street, are collaborating on innovative mobile learning applications to revolutionize early childhood education. As part of the agreement, Qualcomm will perform research and development activities with Sesame Workshop to create and deliver new innovations in mobile educational content.

The collaboration between two global pioneers brings together Qualcomm’s cutting-edge mobile technologies, Sesame Workshop’s expertise in early childhood education, and mobile devices such as smartphones and tablets to create engaging and inspiring learning experiences that will prepare young children for school.

The first applications planned through this collaboration are being demonstrated in the Qualcomm booth as part of the 2013 Consumer Electronics ShowAbby’s Fairy Rock and Big Bird’s Words will include the very earliest examples of never-before-imagined content and hints at the possibilities to come. [Read more...]

Women in Children’s Media Relaunches as Children’s Media Association

Children’s Media Assocition (CMA), formerly Women in Children’s Media, has partnered up with Sesame Workshop to offer a puppetry workshop event on October 10, hosted with puppeteer John Tartaglia. The workshop will feature events that cover a wide array of topics related to television, digital media, and publishing.

CMA welcomes new board directors that include Jocelyn Christie from Kidscreen, David Kleeman from the American Center for Children and Media, and Nicole Goldman from The Jim Henson Company.

Sesame Workshop and OLPC Provide Laptops, Content for Children

Sesame Workshop and One Laptop per Child, a nonprofit providing children with a modern education through durable and affordable laptops, are teaming up to make Sesame Street content available to children, equipping them to learn, create, play, and connect through OLPC’s branded “XO” laptops.

OLPC has already distributed more than two million laptops, and the Workshop and OLPC plan to distribute more laptops in Latin America and South Africa, preloaded with Sesame Street content. The two organizations have plans to distribute in additional international territories in the future.

The educational packages for Latin America and South Africa will include content from the respective local adaptations of Sesame Street: Plaza Sésamo and Takalani Sesame. Touch-screen branded “XO-3” tablets are currently in development for OLPC’s Sesame Street content distribution in the near future. Pre-loaded content will feature the  international Sesame Street Muppet characters in games, e-books, video clips, character photos, and printable activities such as coloring sheets.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Joan Ganz Cooney Center Releases Second Study on iPhone/iPad Apps

A new study by The Joan Ganz Cooney Center at Sesame Workshop has found that most top-selling educational apps in Apple’s App Store are aimed at preschoolers. The study, iLearn II: An Analysis of the Education Category of Apple’s App Store, was presented at the 2012 Consumer Electronic Show (CES).

Using a 2009 analysis conducted by The Joan Ganz Cooney Center (iLearn: A Content Analysis of the iTunes App Store’s Education Section) as a benchmark, the new report examined nearly 200 top-selling educational apps for the iPad and iPhone. According to results, only 14 percent of apps were tagged for intended school usage. Of the entire sample, only two iPhone apps (and zero iPad apps) were based on well-known branded characters. Other key findings included that 109 different publishers were represented in the sample (89 of those publishers were not represented in the previous study’s sample), and the average price of children’s apps has risen by more than $1 since 2009.

To read the full report, and to see The Joan Ganz Cooney Center’s recommendations for growth and development, click here.

[Read more...]

Sesame Workshop Partners with Qualcomm for Augmented Reality Prototype

Qualcomm Incorporated and Sesame Workshop have joined forces to explore augmented reality experiences for children by creating a prototype play set that brings physical toys to life. An application is being demonstrated at the International Consumer Electronics Show (CES), running January 10-13.

The collaborative project explores the use of a tablet with a traditional play set, aiming to make children’s’ playtime more fun and educational. The prototype play set includes traditional elements such as common household objects and figurines of classic Sesame Street characters Cookie Monster, Bert, and Ernie. Additionally, the demo includes a tablet and an application that uses Qualcomm’s newly branded Vuforia augmented reality platform. When the tablet is pointed at the play set, the pieces and the play environment come alive through the tablet’s camera, transforming the play set into an interactive experience.

Qualcomm is exhibiting at Booth No. 30313 in South Hall 3 at CES.

[Read more...]

Sesame Street Airs Special on Food Hunger

Lily, a new Sesame Street Muppet whose family struggles with food hunger

Last Sunday, Sesame Street premiered Growing Hope Against Hunger, a one-hour primetime PBS television special produced by Sesame Workshop. The special included documentary films by Academy-Award winning director and filmmaker Cynthia Wade and starred Brad Paisley, Kimberly Williams Paisley, and the Sesame Street Muppets.

The special, supported by Walmart, presented families’ personal stories to raise awareness of the widespread issue of hunger in the U.S., as well as strategies that have helped these families find resources and grow stronger together. Growing Hope Against Hunger also introduced a new Muppet named Lily whose family has an ongoing struggle with hunger. A Spanish version of the special will air on October 22 on Univision and on October 23 on Telefutura. All materials are available online at sesamestreet.org/food.