Walt Disney Records to Release “Shake It Up: I <3 Dance”

Once again, Bella Thorne and Zendaya Coleman have the floor–the dance floor, that is, as the stars of Disney Channel‘s series Shake It Up anchor the Shake It Up: I <3 Dance soundtrack, a new Walt Disney Records collection of dance tracks featured in the third season of the show. [Read more...]

Hallmark Adds New Style to Text Bands Collection

Hallmark adds new kid-friendly style bands featuring popular characters, shows, and singers.

Australian teen singer and songwriter, Cody Simpson, will be featured on a style band at participating Hallmark Gold Crown stores. Disney show Shake It Up! will also be featured on the new style bands. The bands allow kids to trade messages by bumping fists or  shaking hands. Kids can also showcase their own style by changing their band to match their outfits, moods, and interests.

To check out the full collection of style bands, watch Text Bands in action, and view Text Bands celebrity videos and photos, visit www.textbands.com.

Disney Joins the Just Dance Movement with New Game

Ubisoft will release Just Dance: Disney Party in October. The game will be available for Kinect for Xbox 360, in which up to four players can enjoy the dancing. The game will be available for purchase online and at retail nationwide, and will include music from Disney movies such as Beauty and the Beast, The Little Mermaid, Tangled, Lilo and Stitch, and The Jungle Book. Music from Disney Channel shows such as Shake it up, A.N.T. Farm, Jessie, Phineas and Ferb, and Good Luck Charlie, is also included. Just Dance: Disney also includes graphics from the films and the television shows.

This post was originally written by Cynthia Ghazali and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Disney Announces Shake It Up Merchandising Program

Disney Consumer Products (DCP) will launch its first merchandising program for Disney Channel’s comedy series Shake It Up this August. New products will continue arriving in stores throughout the holiday season. The new merchandise program for tweens, based on the show, plays up the main characters’ dancing lifestyle and energy.

This October, a line of Shake It Up dolls, by Mattel, will join the Disney VIP Doll collection. The dolls in the collection, launching next month at Toys “R” Us and Walmart,  are dressed in hip, urban-inspired fashions from Disney shows, and includes Hannah Montana, Alex Russo of Wizards of Waverly Place, and Sharpay from High School Musical and its spin-off Sharpay’s Fabulous Adventure. Each doll unlocks VIP access to www.disney.com/disneyvip, which will feature activities and exclusive content, to launch July 15.

[Read more...]