COMMENTARY: China Toy Expo Showcases Regional Toy Brands with Worldwide Potential

DreamBeyond2Toy trade shows are terrific places in which to catch a sneak peek of the next play product sure to take the marketplace by storm. Recently, I was covering China Toy Expo, sponsored by China Toy & Juvenile Products Association, which took place this past week at the Shanghai New International Expo Center in Shanghai. While the show featured plenty of toy brands that would be familiar to Westerners—many of them imported by Chinese companies for domestic distribution—there were also lots of Chinese toy manufacturers on-hand, bearing properties that they hope will do well at home.

And of course, if a product does well in its native market, one assumes there’s a good chance it will gain an international partner that will help it take the next step. Think of Lego, which began selling in Europe during the 1940s before expanding to North America during the ’60s. Not every new toy brand can be Lego, of course; however, it’s always fun to speculate on new products and their potential to become the next big global star due to built-in appeal, compelling features, etc. Here are a few domestically-made items from China Toy Expo, which in this author’s opinion, have a shot at breaking out worldwide. [Read more...]

China Toy Expo Highlights Sustainability, Safety, and Education as Popular Trends in China

Despite being half a world away, the concerns and demands of toy consumers in China are not all that different from their U.S. counterparts, according to China Toy Expo.

The first day of the trade fair, along with China Kids Expo and China Licensing Expo—all hosted by China Toy & Juvenile Products Association—kicked off this past Tuesday in sprawling fashion at the Shanghai New International Expo Center in Shanghai. Across three days, 1,364 global brands were on display, and roughly 80,000 visitors were expected to participate.

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The China Toy Expo took place at the Shanghai International Expo Center in Shanghai from Oct. 14-16.

Recent news shows reasons to be optimistic about the Chinese toy market’s future, including the country’s overtaking of the U.S. in terms of purchasing power. Yet based on the flow of crowds at the show, many of the types of toys that Chinese consumers are especially interested in are ones promoting sustainability, safety, and educational development. [Read more...]

Growth Expected for 2014 China Toy Expo and China Kids Expo

The 2014 China Toy Expo and China Kids Expo will see a 24 percent increase in exhibitors from last year, with 1,364 global brands and 80,000 visitors participating in the trade fairs over three days.

Over 300 international toy and baby products brands from more than 30 countries and regions will be exhibiting at the 2014 shows. Both participation from exhibitors and expected visitors has increased from past years’ expos. International visitor pre-registration has increased 149 percent from last year.

New exhibition hall themes and pavilions have been created to meet the needs of this year’s trade expos, which will take place in Shanghai from October 14 to 16.

CBME China in Shanghai Features More than 2,400 Participating Brands

The 14th Shanghai International Children Baby Maternity Industry Expo (CBME China) welcomes local and international suppliers to showcase their latest products through Thursday at the Shanghai New International Expo Centre.

The event features 2,428 brands from 1,751 exhibitors across 166,680 square meters of exhibition space. Participating brands include Chicco, Hallmark Babies, Mattel, OXO, Teletubbies, and more. The range of maternity products covered extends beyond toys and accessories, to strollers, healthcare, and more.

This year’s CBME China offers private meetings to help buyer meet one-on-one with top suppliers, as well as leading chain stores and online retailers for children, baby, and maternity products. In addition, there will be presentations from government representatives to discuss the latest guidelines and laws covering milk importation, social media marketing, and retail store development strategy, among other topics.

Walt Disney to Open Shanghai Park


The Walt Disney Company has gained approval from the Chinese government to build a theme park in Shanghai. The theme park will be Disney’s fourth outside the U.S. According to Bloomberg, the park will cost approximately $3.6 billion and occupy 1,700 acres. Disney and its partners are now allowed to move forward in construction plans.

[Read more...]