The 2012 holiday season marks an important milestone for specialty toy franchise, Learning Express Toys. Founded by CEO Sharon DiMinico in 1987, the Massachusetts-based company is currently celebrating its 25th year at play. Originally started to raise money for a local nursery school, the franchise is now 135 stores strong and spread across 28 states. Despite its growth, Learning Express still maintains its identity as a genuine neighborhood toy store.
The franchise will be debuting a new website in the coming weeks, and creating online communities through social media platforms has become a priority on both the local and corporate levels. Most recently, the company released an online Skill Building Toy Guide for Children with Special Needs to help parents and caretakers find appropriate toys for the children in their lives.