Expectations are high for a strong omnichannel holiday season, so retailers are preparing their shipping operations to avoid delivery and service hiccups, according to Shop.org, a division of the National Retail Federation (NRF).
Shop.org’s eHoliday survey, conducted by Prosper Insights & Analytics, indicates that nearly eight in 10 retailers surveyed, or roughly 78.8 percent, will set their standard shipping deadlines for guaranteed Christmas delivery to expire at least a week before the big day. This compares to 73.7 percent last holiday season. In addition, approximately 21.2 percent will set their standard shipping deadlines to expire on December 19 or later, compared to 26.3 percent last year.
Of the 92.3 percent of retailers polled that plan to offer free standard shipping of some sort this holiday season, 69.1 percent said their guarantee for Christmas delivery will expire on or before December 19. Nearly three quarters of retailers polled last year, or 74.2 percent, had a deadline on the equivalent day; in this case, December 20. [Read more...]