Alex Brands Acquires Shrinky Dinks

AlexBrandsShrinky Dinks will be part of the Alex Brands family of toys, which includes Alex Toys, Poof, Slinky, Scientific Explorer, and more. Invented in 1973, Shrinky Dinks consist of large, flexible sheets, which when heated in an oven, shrink to small hard plates without changing their color or shape.

Alex Brands historically licensed the Shrinky Dinks brand for use in the Alex Toys product line. It also joins Alex Brands’ growing collection of Made in the U.S. products, including Poof foam balls and Slinky products.

BSW Toy Creates New Shrinky Dinks Set for 100th Anniversary of The Titanic

In celebration of the 100th anniversary of the Titanic, BSW Toy has created the RMS Titanic Shrinky Dinks set. Children can learn more about the ship’s maiden voyage and build and replicate the events from 100 years ago, from the ship to the iceberg, and much more.

On April 10, 1912 the Titanic sailed from Southampton with 2,200 passengers and crew. Four days later the Titanic collided with an iceberg and sank. 1,500 people died and 700 survived. The Titanic was designed and constructed at the Harland & Wolff shipyard in Belfast, Northern Ireland.

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Colorforms: A Touch of Nostalgia

Colorforms 60th anniversary set

The Colorforms brand is celebrating 60 years of creation by releasing new products to match today’s generation.

What do you get when you put two artists together? In at least one case, you get a “sticky” concept of classic shapes that allow imaginations to run free.

In 1951, Harry and Patricia Kislevitz were given flexible, paper-thin vinyl by a friend who manufactured pocketbooks. Curiously, they began experimenting with the vinyl, cutting shapes and placing them on the bathroom walls in their New York City apartment. They noticed the vinyl stuck to the semi-gloss paint, but could also be removed and rearranged, so the two left a pair of scissors and pieces of vinyl in the bathroom so guests could make their own creations.

With that, the Colorforms concept was created. This month, the brand is celebrating its 60th anniversary, with the launch of a special-edition Colorforms set, FAO Schwarz display, an iPad/iPhone app, and more.

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