China Toy Fair


Mindshapes, The Jim Henson Company Launch Sid the Science Kid-Sid’s Slide to the Side

Kids and families can now take Sid the Science Kid on-the-go with a new mobile app available for iOS devices. The app, which launches today, coincides with the DVD and iTunes release of Jim Henson‘s Sid the Science Kid: The Movie, a feature-length film following the adventures of Sid and his curious friends.

sid's slide to the side screenshotSid the Science Kid – Sid’s Slide to the Side is the first in a new app format from Mindshapes called an “Appisode,” enhanced story–based adventures that feature rich learning and game and play activities, all wrapped around a storybook. This fun and interactive Appisode is a new approach to mobile learning sure to get kids engaged and entertained with their favorite franchises. The Appisode features  songs, interactive games, reinforced learning activities, and colorful characters from the Sid the Science Kid television program on PBS.

The Jim Henson Company Announces Tiered Release Of “Sid the Science Kid: The Movie”

sid science kidSid The Science Kid: The Movie, a co-production with The Jim Henson Company and Chinese partners Nine Eyes Stone Pictures and Shanghai Animation Film Studios Group, is making its broadcast premiere on PBS Kids on March 25 (check local listings). Young fans of are in store for more fun when NCircle Entertainment releases Sid the Science Kid: The Movie on DVD and iTunes on April 2.

Select PBS stations across the U.S. will be hosting Sid-themed movie premiere events with hands-on educational activities throughout the month of March. Select events will include meet and greets with Sid the Science Kid, red carpet arrivals, and presentations by real scientists. To learn more, visit https://www.facebook.com/sidthesciencekid.

Additionally, NCircle Entertainment is sponsoring events for kids and families at children’s museums in more than 20 cities across the U.S. in March and April. More information is available at http://www.facebook.com/NCircleEntertainment.