China Toy Fair


New DVD: Band of Bracelets

The popularity of Silly Bandz, Crazy Bands, and Stretchy Shapes make stretchy   rubber band bracelets the “it” accessory around wrists. Now the accessory craze is bouncing from wrists to DVD players, with the May 31 release of the animated film Bands on the Run, produced by  National Entertainment Media.

The film follows a group of bands as they journey to a toy store. Edison (light bulb shape), Roxie (rock star), Daisy (flower), Ray (TV), and Amelia (airplane) accidentally fall off a delivery truck on its way to the store. At first it seems like the bands will never make it to their original destination, but then Edison gets the “bright” idea to follow the toy truck and the group happily finds its way to the store—and onto the wrists of children.

Ten limited-edition bands of the characters are included in the 50-minute DVD as well as other bonus features. The DVD retails for $14.98.

Photo Credit: ReleasedOn.com

Senario Introduces Battle Bands, Bringing the Rubber Band Bracelet Trend to Boys

Senario takes rubber band bracelets to the boys with its introduction of Battle Bands, a series of flexible, collectible, and tradable bands that double as game pieces. Boys ages 6 and older can collect hundreds of different bands in various shapes including dragons, sharks, and monsters, each including a matching trading card.

Boys battle their bands against each other on the battle mat gaming piece. Each player takes turns launching their bands at the battle mat. The winner of each battle is based on where the bands land, as well as the band’s individual “strength,” which gives it a particular advantage.

Battle Bands packs include elastic Battle Bands, Warrior Cards, and a Battle Mat for game play. With several colors and shapes, each band represents a different level and “power,” making it a game that balances familiarity with strategy.

Available for purchase in three different sets, Battle Bands will hit retail stores in the third quarter of 2010. Starter Packs (MSRP $6.99) include seven Battle Bands, seven Warrior Cards, and one Battle Mat. Booster Packs (MSRP $3.99) include five Battle Bands and five Warrior Cards. Rumble Packs (MSRP $9.99) include 15 Battle Bands, 15 cards, and one deluxe Battle Board. To learn more about Battle Bands, visit www.playbattlebands.com.

Video Game Based on Silly Bandz in the Works

Zoo Publishing is partnering with Silly Bandz to create and publish a new video game based on the company’s variously shaped, rubber band bracelets. The video game is expected to release for the iPhone and iTouch in September, with a Nintendo DS version appearing during the holiday season.