Silverlit Named Master Toy Partner for CJ E&M’s Robot Trains

RobotTrainsCJ E&M has appointed Silverlit Toys as master toy partner for its new series, Robot Trains.

The 3-D CGI animated series airs globally and revolves around Train World fighting evil to save its village. As a coming-of-age story, the main character Kay displays courage and adventure. The show explores themes of self-development, friendship, and teamwork. [Read more...]

Fall Toy Preview: Head Shotz, R/C Battle Toys

Head Shotz, by Silverlit Toys, is a new line of collectible characters that compete in an R/C battle. Targeted to boys ages 5 to 9, the R/C characters roll, battle, open to attack, and can shut down their opponents’ ability to function. The line is set to launch with four characters and three battle groups in fall 2011.

For more Fall Toy Preview coverage, pick up The Toy Book‘s September/October issue!