China Toy Fair


Olivia and the Fairy Princesses to Release Next Fall

Olivia, the curly-tailed heroine, will be back in a new installment of Ian Falconer’s series. Olivia and the Fairy Princesses, a picture book, is set to be published next fall by Atheneum Books for Young Readers, part of Simon & Schuster Children’s Publishing. This will be the seventh book in the series.

In Olivia and the Fairy Princesses, Olivia is on a quest for individuality. She aims to be the most original princess around, looking at different professions for ideas on how to be unlike everyone else. Eventually she realizes that she is her own best source for inspiration.

Over six million of Falconer’s Olivia books have been sold in 22 territories. The Nick Jr. series Olivia debuted in 2009.

The agreement was negotiated by Jon Anderson, executive vice president and publisher of Simon & Schuster Children’s Publishing, and Conrad Rippy of Levine Plotkin & Menin, LLP. The deal includes audio and all translation rights.

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The Band Craze Gets App, Published

Simon & Schuster Children’s Publishing has announced the release of The Band Book, a book dedicated to the rubber band craze that is popular with kids today. The Band Book features funny pictures, trivia, and an “Ultimate Collector’s Checklist” that includes a complete listing of all bands.

Additionally, Simon & Schuster is releasing The Band App for the iPhone, iPod Touch, and iPad. The App allows users to blend bands together to create their own unique designs and then share their creations with friends.  The Band App can be bought on the Apple App Store for 99 cents, and both The Band App and The Band Book can be purchased at http://pages.simonandschuster.com/thebandapp.

Simon & Schuster Develop Interactive Reading App for Children

Simon & Schuster Children’s Publishing has announced a new multimedia, interactive reading experience, the U-Ventures: Return to the Cave of Time application available on the iPhone, iPod Touch, and iPad . The company worked with software developer Expanded Books/Expanded Apps and Edward Packard, creator of the Choose Your Own Adventure series, to create the multimedia version of the book, complete with sounds, light, and other special effects.

The application can be purchased on iTunes for $3.99. A second story, U-Ventures: the Black Hole, will be released later in the summer, and U-Ventures: the Forbidden Castle will be released in the fall.

An Array of Olivia Products to Hit Stores This Fall

Chorion has announced that the first wave of Olivia consumer products will hit store shelves in the U.S. starting with back-to-school 2010.

Global master toy licensee Spin Master will support its range of Olivia preschool girls’ toys with a major TV advertising campaign and promotional in-store marketing programs. Other categories for the upcoming Olivia launch will include games, publishing, puzzles, novelty, DVDs, apparel, and accessories. Plans are in place for dedicated Olivia sections at retailers such as Toys “R” Us, Target, Barnes & Noble, and Borders. International consumer products are scheduled for a 2011 release with TV tie-in books paving the way in key markets.

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Simon & Schuster to Publish Space Adventure Series

Simon & Schuster Books for Young Readers has announced that Tony DiTerlizzi, author and illustrator of The Spiderwick Chronicles, is writing a new middle-school series called The Search for WondLa. The first book in the series, also called The Search for WondLa, will be published on September 21, with a first printing of 300,000 copies.

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The Toy Book’s Toy Report 01/13/10

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Catch up on last week’s news! Read The Toy Book Toy Report for 01/13/10.

To view click here.

TysToyBox.com to Launch an Olivia Shop

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Chorion has signed a deal with TysToyBox.com to launch an Olivia shop at the e-tailer’s website for North America. TysToyBox.com will feature new Olivia products, including exclusive personalized T-shirts and DVDs based on the animated preschool series. Olivia merchandise will be available on Ty’s Toy Box shop in Canada later this year. [Read more...]