Skechers USA Inc. has partnered with Jakks Pacific Inc. to launch a new line of dolls based on Skechers’ popular Twinkle Toes character. The initial launch includes four unique dolls that stand 6.5 inches in height, and are dressed in colorful, fashion-forward outfits and light-up Skechers Twinkle Toes shoes.
Jakks Pacific Inc. has entered a long-term licensing agreement with Skechers USA Inc. to manufacture, distribute, and market a line of toys and products inspired by the Skechers and Twinkle Toes brands. The agreement encompasses multiple product categories, including collectibles, dress-up, and role play.
Jakks will launch a miWorld Skechers play set, allowing kids to build and design their very own Skechers mini replica store, and to play in ways that are authentic to the lifestyle footwear brand. The play set will be compatible with the miWorld Mall DreamPlay app, which brings the miWorld play sets to life on smartphone and tablet devices. [Read more...]
Skechers USA, Inc. has signed a licensing agreement with Street Flyers, LLC to produce sporting goods and safety gear collections for children and young adults. Both collections are scheduled to launch in toy and mass-market retailers throughout the U.S. and Canada next spring.
Under the agreement, Street Flyers will design, produce, and distribute Skechers-branded bicycles, skateboards, scooters, skates, and safety gear. The children’s collection will incorporate designs and images from Skechers’ Zevo-3 animated television series and Skechers Kids characters. Each character will represent a uniquely branded Skechers Kids footwear collection, such as Twinkle Toes by Skechers, Sporty Shorty by Skechers, and more. In addition, Skechers footwear branding will be used for the young adult collections.
Skechers is currently negotiating with additional licensees and continues to seek partnerships and opportunities.