McDonald’s restaurants and Activision Publishing Inc. have partnered to launch Skylanders Giants Happy Meals. In North America, the program will run from April 12 to May 2, while supplies last, and will rollout in other select countries later this year.
Participating McDonald’s restaurants across the U.S. and Canada will offer customers who purchase a Happy Meal one of nine unique toys from Skylanders Giants, each with their own play feature, as well as a coupon for $10 off the Skylanders Giants starter pack. The upcoming Happy Meal program includes figurines inspired by Skylanders Giants characters as Spyro, Gill Grunt, Drobot, Chop Chop, Ignitor, Jet-Vac, Tree Rex, Crusher, and Kaos.
To maximize awareness, McDonald’s will support the three-week promotion with a fully-integrated marketing campaign that includes branded television advertising, in-restaurant merchandising, custom packaging and an online web and social media presence.