Skylanders Franchise Reaches More Than $1 Billion in Worldwide Retail Sales

Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., announced that together Skylanders Spyro’s Adventure and Skylanders Giants have generated more than $1 billion in retail sales worldwide, inclusive of toys and accessories.

Last year, the combined sales of Skylanders Giants and Skylanders Spyro’s Adventure toys out-sold the top action figure lines in the U.S. and Europe, including Beyblades, Star Wars, and Transformers. Additionally, through January, more than 100 million Skylanders toys have been sold at retail. [Read more...]

Sakar To Launch New Line of “Skylanders Giants” Electronics and Accessories

Sakar International, manufacturer of tech, toy, and electronic products, partners with Activision to create a line of accessories based on the newest 16 heroes of Skylanders Giants. Skylanders Giants is the sequel to Skylanders Spyro’s Adventure video game. The new line of Skylanders Giants will feature cases for portable devices, an alarm clock radio with dock, molded ear buds and headphones, walkie-talkies, night vision goggles, and more.