China Toy Fair


Penguin UK Reaching for the Skylands with First Licensed Magazine

SkylandersLogoPenguin UK is taking its first steps into licensed magazine publishing after acquiring the world representation rights to a new Skylanders Universe magazine, based on the Skylanders video games.

Penguin, which also owns the rights to the Skylanders Universe books, acquired the rights from brand owners Activision. It has appointed Immediate Media to produce the content and distribute the magazine in the UK.

The stories in the magazine will be based on characters from the Skylanders games—Skylanders Spyro’s Adventures, Skylanders Giants, and Skylanders Swap Force.

Skylanders Swap Force Released on Next-Generation Consoles

Skylanders.Swap.ForceActivision Publishing Inc. has released Skylanders Swap Force on the PlayStation 4 and Xbox One systems in North America on November 12. This version of the game is optimized for next-generation game systems, and features a graphics engine that delivers high-resolution visuals.

Similar to Skylanders Swap Force on other consoles, the PlayStation 4 and Xbox One versions allow gamers to transform 16 Swap Force characters into more than 250 by swapping the top and bottom halves of the toys. Players can also utilize their entire collection of characters from Skylanders Spyro’s Adventure and Skylanders Giants in the new game.

Skylanders Giants Remains Best-Selling Video Game in U.S. and Europe

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Activision Publishing Inc.’s Skylanders Giants is the No. 1 best-selling console and hand-held video game year-to-date overall in dollars, including toys and accessories, in the U.S. and Europe. In its first two weeks, Skylanders Giants sold more than 500,000 Starter Packs and Portal Owner Packs globally.

Additionally, Skylanders figures are expected to have outsold the top action-figure properties in the U.S. and Europe for the first eight months of the year. The Skylanders franchise has generated more than $1.5 billion in worldwide retail sales.

Skylanders Spyro’s Adventure and Skylanders Giants were developed by Toys For Bob, and Skylanders Swap Force is being developed by Vicarious Visions.

Activision’s Skylanders Products Are a Force to Beat

Activision Publishing has announced that the Skylanders figures outsold all action-figure properties in the U.S. and Europe year-to-date in 2013–and the Skylanders property outpaced all toy properties overall in the U.K. year-to-date as of June 30.

As of July 31, the Skylanders franchise has generated more than $1.5 billion in worldwide retail sales in both North America and Europe. Skylanders Giants was also the best-selling console and hand-held game overall in dollars.

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Skylanders Swap Force

Skylanders Swap Force is being developed by Vicarious Visions and is the newest game in the franchise. Skylanders Swap Force builds upon the franchise’s signature gameplay and collectible toy experience, adding a new dimension to the “toys to life” innovation. The game introduces a play pattern—dynamic swapability—that lets gamers transform 16 Swap Force inter-action figures into more than 250 characters by swapping the top and bottom halves of the toys. Now Portal Masters can mix and match characters’ powers and moves to experience a level of choice never before seen in a Skylanders game. Fans  can also play Skylanders Swap Force with their entire collection of more than 100 characters from Skylanders Spyro’s Adventure and Skylanders Giants.

In Skylanders Swap Force, Portal Masters embark on a new adventure in the mysterious Cloudbreak Islands, home to a mystical volcano that erupts every hundred years to replenish the magic in Skylands. During an epic battle, a brave group of Skylanders were caught in the volcano’s eruption, which blasted them apart and sent them to earth. However, the magic of the volcano gave these heroes a new power—the ability to swap halves—turning them into a special team known as the Swap Force. Meanwhile, Kaos is back with a new evil plan, and now, Portal Masters everywhere must reassemble the Swap Force—in their original form or new combinations—and send them back to Cloudbreak to save Skylands.

Skylanders Swap Force also features new abilities, such as flying, climbing, digging, bouncing, or teleporting, which can be used in previously unexplored areas of Skylands centered on these play mechanics. Additionally, the game features 16 new core characters, eight new LightCore characters, and 16 new versions of fan favorite Skylanders from previous games. Now kids will have more than 100 characters from which to choose. The game’s high-resolution graphics brings detailed characters and richer environments to life, immersing players in the game. The game also has an assortment of gameplay modes for survival and battle, including Solo Survival Mode, Team Survival Mode, Rival Mode, Battle Arena Mode, and Ring Out Mode.

Skylanders Franchise Reaches More Than $1 Billion in Worldwide Retail Sales

Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., announced that together Skylanders Spyro’s Adventure and Skylanders Giants have generated more than $1 billion in retail sales worldwide, inclusive of toys and accessories.

Last year, the combined sales of Skylanders Giants and Skylanders Spyro’s Adventure toys out-sold the top action figure lines in the U.S. and Europe, including Beyblades, Star Wars, and Transformers. Additionally, through January, more than 100 million Skylanders toys have been sold at retail. [Read more...]

Sakar To Launch New Line of “Skylanders Giants” Electronics and Accessories

Sakar International, manufacturer of tech, toy, and electronic products, partners with Activision to create a line of accessories based on the newest 16 heroes of Skylanders Giants. Skylanders Giants is the sequel to Skylanders Spyro’s Adventure video game. The new line of Skylanders Giants will feature cases for portable devices, an alarm clock radio with dock, molded ear buds and headphones, walkie-talkies, night vision goggles, and more.