China Toy Fair


Smallest Skylanders Make Big Debut with Skylanders Minis

SkylandersMinis.SpryFans attending the recent Gamescom 2014 in Cologne, Germany, got a hands-on opportunity to play Skylanders Trap Team with cute, pocket-sized characters called Skylanders Minis. The new line of 16 characters, from Activision Publishing Inc., is playable with upgrades and abilities just like any other Skylanders, including the ability to trap villains.

The figures are roughly one-third the size of regular Skylanders playable with Skylanders Trap Team. The Skylanders Minis available for play at the Gamescom booth were Spry, Mini Jini, Drobit, Trigger Snappy, and Hijinx.

Skylanders Minis will be sold in two-packs and will be available at Wal-Mart.

Skylanders Trap Team Will Be Unleashed on Tablets

SkylandersTrapTeamLogoActivision Publishing Inc. will bring the complete Skylanders Trap Team video game to tablets at launch, marking the first time a full Skylanders game will be available on iPad, Kindle Fire, and Android tablets day-and-date with the console version. The tablet version of the game delivers the same experience with console-quality graphics and comes with its own high-performance controller.

The Skylanders Trap Team Tablet Starter Pack will include a Bluetooth Traptanium Portal, an embedded Bluetooth controller, a built-in tablet stand, two Skylanders characters, two Traps, and a display tray that lets Portal Masters keep track of the Traps they’ve collected and which villains they have trapped. [Read more...]

Skylanders Trap Team First-To-Play Tour Launches at Comic-Con International: San Diego

SkylandersLogoActivision Publishing Inc. is kicking off a four-month, nationwide Skylanders Trap Team First-to-Play Tour, in which attendees can play Skylanders Trap Team inside a customized Game Truck, which serves as a mobile video game media room.

The tour will give fans a hands-on experience of the game prior to its North American launch on October 5. The first stops coincide with Comic-Con International: San Diego, and are scheduled for Thursday through Saturday, 9:30 a.m. to 7 p.m., and Sunday, 9:30 a.m. to 5 p.m.

Fans can visit the Game Truck at Interactive Zone, located at Petco Park’s Lexus Premier Lot, Imperial Avenue at 11th Avenue.

Skylanders Trap Team Dark Edition to Premiere at Comic-Con International

Skylanders

Skylanders Trap Team at Licensing Expo 2014

Activision Publishing Inc. is bringing the Skylanders video game franchise to Comic-Con International: San Diego, and attendees will be the first to check out the Skylanders Trap Team Dark Edition Starter Pack toys. The pack includes the Ultimate Kaos Trap, a special, larger-sized trap, which allows Portal Masters to trap and play as Kaos when the game launches in North America on October 5.

In addition, the pack will include two Traps; exclusive black and silver variant designs of new characters Snap Shot, Wildfire, and Food Fight; a two-sided poster; sticker sheets; and trading cards. The Skylanders Trap Team Dark Edition Starter Pack will be available on Xbox 360 and Xbox One, PlayStation 3 and PlayStation 4, and Nintendo’s Wii and Wii U systems.

Comic Con International: San Diego kicks off thus Thursday, but North American fans can pre-order the Skylanders Trap Team Dark Edition Starter Pack beginning today at major retailers while supplies last.

Skylanders at Comic-Con International: San Diego Will Feature Costume Contest

SkylandersLogoSkylanders will attend Comic-Con International: San Diego for the first time in the franchise’s history on July 24, and to celebrate, Activision Publishing Inc. will award more than $5,000 in prizes to the best Skylanders costumes of the show.

The grand prize winner will receive $4,000, the runner-up will be awarded $1,000, and the second runner-up will receive a collection of rare Skylanders toys.

The costume contest will take place at the Comic-Con International: San Diego panel, Skylanders: The Creative Process of Bringing Toys to Life, where members of the Skylanders team will offer insights into the development process of the game franchise. Panel speakers will include comic book writer Ron Marz, Kaos voice Richard Horvitz; Activision senior vice president of consumer marketing, John Coyne; and Toys for Bob’s director of toy and character development, I-Wei Huang.

In addition, fans on-hand will be among the first to get hands-on experience with Skylanders Trap Team, the franchise’s newest installment.

Exclusive Pics from 2014 Licensing Expo

Licensing Expo, the annual meeting place for the global licensing industry, occurred last week in Las Vegas. The exhibitors included a number of the top toy companies, which were on-hand showing off upcoming play products and making announcements about new licensing deals.

Check out this exclusive gallery, which features lots of the licensed toys that we’re all sure to be excited about in the months ahead. [Read more...]

Skylanders Fans Can Pre-Order a Trap Master Toy for Skylanders Trap Team

SkylandersTTGearshiftSkylanders Trap Team is bringing a new female character, Gearshift, to Portal Masters via a special pre-order program starting today. Gearshift is the latest character to be unveiled in the Skylanders Trap Team lineup and will be offered to Skylanders fans for pre-order at all major North American retailers while supplies last. Fans will be able to get their hands on the Tech element character months in advance of her official arrival at retail next year. A limited supply of Gearshift will be available for the October 5 launch of Skylanders Trap Team in North America.

Frito-Lay and Activision Reveal the Finalists for First-Ever Fan-Selected Skylanders Hero

SkylandersNameHeroStarting today, fans can pick their favorite of three new Skylanders characters as part of the Choose and Name a New Hero contest, a joint promotion between PepsiCo‘s Frito-Lay North America division and Activision Publishing Inc. The winning character will appear in the upcoming Skylanders Trap Team game, slated for release in North America this October.

From now until June 13, kids ages 13 years and up can visit www.fritolay.com/skylanders to vote for their favorite of the three finalists, which are: [Read more...]

Skylanders Makes the Jump to Comics This July

SkylandersLogoIn conjunction with Activision, IDW Publishing will release the first-ever Skylanders comic-book series, by writer Ron Marz with Mike Bowden and David Baldeon as lead artists. Skylanders is the best-selling kids’ video game franchise since its launch in 2011. The first issue of the comic book series, a prequel to the Skylanders Trap Team storyline, provides fans an inside look at where some of their favorite Skylanders came from, as well as a first look at some all-new characters from the upcoming game.

Skylanders will make the leap to comics this July, debuting at Comic-Con International: San Diego 2014. Skylanders #0 features an introductory 16-page story, character guides, and additional back-up information. It will be launched in both print and digital during SDCC weekend.

“We are thrilled to be combining Skylanders, the pioneer of the toys to life video game genre, with IDW, one of the industry’s leading comic-book publishers in the U.S.,” said Ashley Maidy, vice president of global licensing and partnerships at Activision. “The comic-book series will offer fans a glimpse into the backstories of their favorite Skylanders characters, expanding on the universe that they’ve embraced so enthusiastically in the franchise’s short history. To explore the world of Skylands beyond the game is an opportunity we know our fans have long been awaiting, and we couldn’t be more excited to see this manifested through a comic series.”

Skylanders Trap Team Brings Digital Characters into the Physical World

SkylandersTrapTeamActivision’s newest installment to the $2 billion Skylanders franchise, Skylanders Trap Team, redefines the toys-to-life phenomenon with a new ground-breaking innovation. Unveiled today, the new game will reverse the magic of bringing toys to life by allowing kids to pull villains—including Kaos—out of the digital world and into the physical world.

In Skylanders Trap Team, Kaos continues his ongoing quest to rule over Skylands. He has discovered the location of the legendary Cloudcracker Prison—a fortress built entirely out of the magical substance, Traptanium, and home to Skylands’ most nefarious villains. In an attempt to build his own army of foes, Kaos blows up the prison, releasing the baddies and blasting shards of Traptanium to Earth in the form of Traps. Now it’s up to Portal Masters to recapture all of the escaped villains using powerful Traptanium Traps and defeat Kaos. The new adventure delivers a diverse and dynamic story-driven gameplay experience, filled with adventure, combat, puzzles, mini-games, activities, platforming, and drop-in/drop-out co-op play—all set within new compelling, breath-taking environments.

With Skylanders Trap Team, Portal Masters seek out and defeat the most-wanted villains in all of Skylands, pulling them out of the game and into living rooms by capturing them in the magical crystal traps. Players can then send the trapped villains back into the game where they will fight for good. The latest installment will include the Traptanium Portal, a new ring of magical energy that enables kids to not only bring their Skylanders to life, but also magically capture villains using the new traps. Once they’ve defeated the villain in the game, kids will be able to place a Trap into the new portal to capture it. They will also be able to hear the villain inside the Trap, furthering the magic of Skylanders in 2014. [Read more...]