HoliDAY of Play 2015

McDonald’s Happy Meals Get Happier with Skylanders

SkylandersMcDonaldsToysStarting today, customers at participating McDonald’s locations and receive one of six awesome toys from Skylanders Trap Team with the purchase of a Happy Meal. Fans can collect heroes and villains from the game such as Pain-Yatta, Wallop, Snap Shop, Wildfire, Food Fight, and Wolfgang. Each Skylander has a unique articulation feature, and the Happy Meal packaging comes with a $10 off coupon for a Skylanders Trap Team starter pack and $1 off a Skylanders figure.

Skylanders Unveils Easter Toys, Partners with Crayola on Color Alive! Starter Pack

Skylanders Trap Team is showing the Easter spirit with three limited edition toys: Eggsellent Weeruptor, Power Punch Jet-Vac, and a Bunny Earth Trap. Weeruptor and Jet-Vac are Minis characters made specifically for Easter, featuring pastel colors and an egg-shaped package. The Bunny Earth Trap, meanwhile, has a bunny-themed design.

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Activision Introduces Valentine’s Day, Easter Toys for Skylanders Trap Team

Feb9.LovePotionActivision Publishing is bringing several special editions to the Skylanders Trap Team roster, including a new holiday-themed characters and springtime toys. Just in time for Valentine’s Day, Love Potion Pop Fizz, a wild-and-crazy potion-brewing hero from Skylands, is now available and features a limited edition design both in-game and on the toy.  [Read more...]

Activision Unveils Special Edition Crayola Color Alive! Skylanders Trap Team Starter Pack, Cereal Boxes from General Mills

Feb9.SkylandersActivision Publishing has partnered with General Mills and Crayola for new products that will bring the Skylanders experience to fans. Beginning on February 14, fans in North America can play an interactive version of the Skylanders Skystones mini-game on specially marked Big-G cereal boxes, with packs located inside boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Reese’s Puffs, Trix, Lucky Charms, and more. [Read more...]

Activision Blizzard Announces Record Fourth Quarter and Full Year Earnings Per Share

On Thursday, Activision Blizzard Inc. announced record fourth quarter and full year earnings per share. For calendar year 2014, Activision Blizzard delivered record non-GAAP earnings per diluted share of $1.42, compared to $0.94 per diluted share for the previous year. On a GAAP basis, the company delivered record earnings per diluted share of $1.13, compared to $0.95 per diluted share for the prior year. [Read more...]

Activision Enjoys Top Global Games of 2014

CallofDuty,AdvancedWarfareActivision Publishing Inc. delivered the top-selling console video game last year with Call of Duty: Advanced Warfare, as well as the top-selling kids video game, Skylanders Trap Team.

Call of Duty: Advanced Warfare topped the U.S. charts and claimed the title of the No. 1 console game globally, while Call of Duty was the No. 1 franchise in the U.S. for the sixth year in a row, based on revenue. Skylanders Trap Team was the No. 1 top-selling kids video game globally, while Skylanders was the No. 1 kids video game franchise, both in the U.S. and globally, for the third year in a row. Skylanders earned its ranking based on retail sell-through, including toys and accessories.

In addition, Activision and Bungie’s Destiny was the No. 2 top-selling console game in the U.S. last year, based on revenue.

Toys “R” Us Extends Hours, Offers Last-Minute Deals for the Holidays

toysrus.croppedIn the days leading up to Christmas, Toys “R” Us will offer extended shopping hours at stores nationwide. From December 20 through December 22, stores will remain open from 6 a.m. until 2 a.m., while beginning at 6 a.m. on December 23, and continuing through 9 p.m. on Christmas Eve, Toys “R” Us stores will be open around the clock.

At Toys “R” Us stores between now and December 20, deals are available on all Barbie dolls, Charmazing kits, Transformers Stomp & Chomp Grimlock, Teenage Mutant Ninja Turtles Blu-ray/DVD/Digital Combos or Blu-ray combo packs with ear buds and masks, Skylanders Trap Team Starter Packs, LeapTV systems, The Lego Movie DVD with Lego construction set, Imaginext toys, and select board games (while supplies last). [Read more...]

Target Offering Last-Minute Sales During Final Week of Holiday Season

Target LogoWith one week until Christmas, Target Corp. will offer last-minute deals and free shipping on target.com, where orders placed through December 20 can still be delivered by Christmas. Meanwhile, on Christmas Eve, guests can place online orders for store pickup as late as 5 p.m. and have their items ready that day.

Over the next week, Target will offer deals on gifts including the Sony PlayStation 4; select video games and starter packs, including Call of Duty Advanced Warfare, Disney Infinity Marvel, and Skylanders Trap Team; select Disney Junior toys; and the New Bright Mud Slinger R/C Jeep.

Cartwheel, Target’s mobile savings app, is offering 50 percent off a different toy every day until December 24. From now until Christmas, Cartwheel is also featuring more than 150 offers, including discounts off Sony PlayStation 4 bundles.

Target stores are also offering extended hours through the holiday season, with the following days and times: December 16 to 20, 8 a.m. to 11 p.m. or 12 a.m.; December 21 to 22, 8 a.m. to 12 a.m.; December 23, 7 a.m. to 12 a.m.; December 24, 7 a.m. to 9 p.m. or 10 p.m.; December 26, 7 a.m. to 10 p.m., 11 p.m., or 12 a.m.; and December 31, 8 a.m. to 9 p.m.

Nintendo to Power Up Malls Across the U.S. This Holiday Season

NintendoFrom November 24 to December 21, Nintendo characters Mario, Luigi, and Pikachu will visit 16 malls across the country to offer holiday shoppers hands-on play time with new games for Wii U, Nintendo 3DS, and Nintendo 2DS. Visitors can also check out amiibo, Nintendo’s foray into the toys-to-life category.

Interactive spaces tailored for kids will feature a Mario Kart 8 tournament played on a large, high-definition display. Visitors can also play Super Smash Bros. for Wii U. The scheduled lineup of Wii U games also includes Hyrule Warriors, Captain Toad: Treasure Tracker, Super Mario 3D World, Skylanders: Trap Team, and Nintendo Land.

Meanwhile, Nintendo 3DS fans will be able to check out Super Smash Bros. for Nintendo 3DS, Pokémon Omega Ruby, Pokémon Alpha Sapphire, Mario Kart 7, The Legend of Zelda: A Link Between Worlds, Kirby: Triple Deluxe, Tomodachi Life, Yoshi’s New Island, and more. [Read more...]

Skylanders’ #TrapAndPlay-Sweeps Puts Fans on the Path to Prizes

SkylandersTrapTeamLogoActivision Publishing Inc. has launched #TrapAndPlaySweeps, a three-week sweepstakes for Skylanders fans. Players are instructed to tweet photos or video of themselves playing Skylanders Trap Team to the official Skylanders Twitter channel (@SkylandersGame), using #TrapAndPlaySweeps #Skylanders for the chance to win prizes through December 11.

Along with being available for consoles, Skylanders Trap Team is compatible with third and fourth generation iPads—the iPad mini Retina, the iPad Air, and the brand new iPad Air 2 and iPad mini 3.