COMMENTARY: Let the Games (Surrounding Video Game Console Exclusives) Begin

SSC_Hammer Slam Bowser_FIN_HiResThis past Tuesday started out innocently enough. We were monitoring the news out of Electronic Entertainment Expo (E3) when the announcement broke: As part of an agreement between Disney Interactive, Lucasfilm, and Sony, this fall will see the arrival of a special version of the upcoming Disney Infinity 3.0. The limited-edition Star Wars Saga Starter Pack will offer fans the chance to play as Boba Fett, the popular bounty hunter from the Star Wars movies. It will also allow players access to a much-anticipated Disney Infinity Play Set one month before it arrives on shelves, and even more importantly—at least, for the purposes of this commentary—the deal is only available for Sony’s PlayStation system.

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Skylanders SuperChargers Introduces Donkey Kong and Bowser as Skylanders Guest Stars

SSC_Turbo Charge DonkeyKong_FIN_HiResActivision Publishing Inc. and Nintendo have collaborated to introduce two of Nintendo’s iconic characters, Donkey Kong and Bowser, as guest stars in Skylanders SuperChargers. The characters will be available exclusively in Skylanders SuperChargers Starter Packs for the Wii U, Wii, and Nintendo 3DS family of systems, available now for pre-order. E3 2015 attendees were the first to get their hands on the characters and specially created vehicles.


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Activision Announces 2015 Licensing Program for Skylanders

SkylandersLogoActivision Publishing has created a comprehensive global kids licensing program for Skylanders this year. The recently announced Skylanders SuperChargers will bring vehicles to life, and, for the first time, players can rude their bikes over land, sea, and sky using toy vehicles brought to life within the game. [Read more...]

Skylanders Get Supercharged with SuperChargers

Skylanders-SuperChargers-Logo_PNGActivision has revealed the latest installment in its Skylanders franchise: Skylanders SuperChargers. Expanding on the brand’s signature gameplay, Skylanders SuperChargers introduces never-before-seen vehicles-to-life.

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NPD Group Finds Interactive Gaming Toys Keep Families and Players Engaged in Play

NPDGrouplogoAccording to “Interactive Gaming Toys,” the latest report from The NPD Group, 70 percent of parents in the U.S. are familiar with Interactive Gaming Toys (IGT), also known as Toys to Life. As reported by Liam Callahan, industry analyst, The NPD Group, 40 percent state that they own at least one franchise, and 41 percent of those who own an IGT indicate they own more than one franchise.

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McDonald’s Happy Meals Get Happier with Skylanders

SkylandersMcDonaldsToysStarting today, customers at participating McDonald’s locations and receive one of six awesome toys from Skylanders Trap Team with the purchase of a Happy Meal. Fans can collect heroes and villains from the game such as Pain-Yatta, Wallop, Snap Shop, Wildfire, Food Fight, and Wolfgang. Each Skylander has a unique articulation feature, and the Happy Meal packaging comes with a $10 off coupon for a Skylanders Trap Team starter pack and $1 off a Skylanders figure.

Activision Blizzard Announces First Quarter Financial Results

This past Wednesday, Activision Blizzard Inc. reported better-than-expected financial results for the first quarter ended March 31. For the quarter, Activision Blizzard’s GAAP net revenues were $1.28 billion, as compared with $1.11 billion for the first quarter of the prior year. On a non-GAAP basis, the company’s net revenues were $703 million, as compared with $772 million for the first quarter of the previous year. For the first quarter, GAAP net revenues from digital channels were a record $581 million and represented a first-quarter record 45 percent of the company’s total revenues. On a non-GAAP basis, net revenues from digital channels were a first-quarter record $538 million and represented a record 76 percent of total revenues.

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Skylanders Unveils Easter Toys, Partners with Crayola on Color Alive! Starter Pack

Skylanders Trap Team is showing the Easter spirit with three limited edition toys: Eggsellent Weeruptor, Power Punch Jet-Vac, and a Bunny Earth Trap. Weeruptor and Jet-Vac are Minis characters made specifically for Easter, featuring pastel colors and an egg-shaped package. The Bunny Earth Trap, meanwhile, has a bunny-themed design.

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COMMENTARY: The Toy Industry Celebrates Valentine’s Day

SkylandersPopFizzOh, Valentine’s Day—the holiday people love, and the holiday people love to hate. Whichever way you see it, Valentine’s Day is at least a good enough excuse to eat a lot of chocolate, binge-watch romcoms, snuggle up with your favorite plush, and play with Valentine’s Day-themed toys. [Read more...]

Activision Introduces Valentine’s Day, Easter Toys for Skylanders Trap Team

Feb9.LovePotionActivision Publishing is bringing several special editions to the Skylanders Trap Team roster, including a new holiday-themed characters and springtime toys. Just in time for Valentine’s Day, Love Potion Pop Fizz, a wild-and-crazy potion-brewing hero from Skylands, is now available and features a limited edition design both in-game and on the toy.  [Read more...]