This past Wednesday, Activision Blizzard Inc. reported better-than-expected financial results for the first quarter ended March 31. For the quarter, Activision Blizzard’s GAAP net revenues were $1.28 billion, as compared with $1.11 billion for the first quarter of the prior year. On a non-GAAP basis, the company’s net revenues were $703 million, as compared with $772 million for the first quarter of the previous year. For the first quarter, GAAP net revenues from digital channels were a record $581 million and represented a first-quarter record 45 percent of the company’s total revenues. On a non-GAAP basis, net revenues from digital channels were a first-quarter record $538 million and represented a record 76 percent of total revenues.
Skylanders Trap Team is showing the Easter spirit with three limited edition toys: Eggsellent Weeruptor, Power Punch Jet-Vac, and a Bunny Earth Trap. Weeruptor and Jet-Vac are Minis characters made specifically for Easter, featuring pastel colors and an egg-shaped package. The Bunny Earth Trap, meanwhile, has a bunny-themed design.
Activision Publishing is bringing several special editions to the Skylanders Trap Team roster, including a new holiday-themed characters and springtime toys. Just in time for Valentine’s Day, Love Potion Pop Fizz, a wild-and-crazy potion-brewing hero from Skylands, is now available and features a limited edition design both in-game and on the toy. [Read more...]
Activision Unveils Special Edition Crayola Color Alive! Skylanders Trap Team Starter Pack, Cereal Boxes from General Mills
Activision Publishing has partnered with General Mills and Crayola for new products that will bring the Skylanders experience to fans. Beginning on February 14, fans in North America can play an interactive version of the Skylanders Skystones mini-game on specially marked Big-G cereal boxes, with packs located inside boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Reese’s Puffs, Trix, Lucky Charms, and more. [Read more...]
On Thursday, Activision Blizzard Inc. announced record fourth quarter and full year earnings per share. For calendar year 2014, Activision Blizzard delivered record non-GAAP earnings per diluted share of $1.42, compared to $0.94 per diluted share for the previous year. On a GAAP basis, the company delivered record earnings per diluted share of $1.13, compared to $0.95 per diluted share for the prior year. [Read more...]
Call of Duty: Advanced Warfare topped the U.S. charts and claimed the title of the No. 1 console game globally, while Call of Duty was the No. 1 franchise in the U.S. for the sixth year in a row, based on revenue. Skylanders Trap Team was the No. 1 top-selling kids video game globally, while Skylanders was the No. 1 kids video game franchise, both in the U.S. and globally, for the third year in a row. Skylanders earned its ranking based on retail sell-through, including toys and accessories.
Activision Publishing Inc. has delivered the top two selling console retail releases of the year the U.S., as well as the No. 1 kids video game franchise of 2014, based on retail sell-through, according to the NPD Group.
In only its first month of release, Call of Duty: Advanced Warfare is already the top-selling console game of the year through November in the U.S. overall, as well as individually on Xbox One, PlayStation 4, Xbox 360 and PlayStation3. Call of Duty games continue to lead November console game sales for 6th consecutive year. [Read more...]
The FunPlay HideAway play sets, from PowerA, enable fans to both store and play with their favorite Skylanders. The line is going to expand to include Dr. Krankcase’s Lair.
Meanwhile, the Skylanders-themed construction sets from Mega Brands will soon include the Cut Throat Carnival set. [Read more...]
Toys “R” Us will be celebrating 11 days of savings at toysrus.com beginning Wednesday and continuing through December 6, the end of Cyber Week. Online shoppers will find daily deals, enhanced services, and free shipping offers during the period of gift shopping.
Toysrus.com will kick off Black Friday shopping on Wednesday night starting at 10 p.m. The website will also offer customers deals in the season’s most sought-after items throughout Cyber Week, with Cyber Monday sales beginning on Sunday, November 30 at 9 p.m.
In addition to daily deals, a three-day Big Brands sale will take place from December 2 through December 4, featuring brands such as Barbie, Fisher-Price, Frozen, Lego, Skylanders, Teenage Mutant Ninja Turtles, and more. Also, a two-day event from December 5 through December 6 will provide shoppers with bargains on big gift items like dollhouses and powered ride-ons.