adds Just Toys International, Fifth Sun to its Roster of Licensees

slither.ioThe mobile game app added Just Toys International and Fifth Sun to its growing roster of licensees. Lisa Berlin Wright of Tie In Probrokered brokered both deals and will showcase the property at the Licensing Expo in Las Vegas this month.

Just Toys International will feature mini posters, stickers, and fun packs sold as blind bag collectibles. Fifth Sun will manufacture and distribute apparel, including T-shirts, hoodies, and active wear. Additional partners include Everything Legwear for socks, and Bonkers Toys for plush, blind bag vinyl, and plastic toys.

Bonkers Toys Launches Blind Bags bendable blind bag toys, from Bonkers Toys, arrived at Target stores across the U.S, and will roll out at Toys “R” Us, Hot Topic, and other national and regional locations starting next month.

Featuring 15 mystery Slithers in the first assortment, the collectibles in the blind bags are based on a selection of skins from the free app and game, Fans can can collect a variety of colors and patterns including rainbow, patriotic, and ultra rare versions.

To celebrate the launch, Bonkers Toys is hosting a #SlitherSelfie contest, where fans can share creative photos capturing their Slither in everyday adventures, such as at a soccer game, on the way to school, or any other Slither adventure in a real life situation. Bonkers Toys will select its top five favorite photos and the winers will receive a pre-release plush toy.

The product line will continue to expand this summer and fall with small and large plush, collector vinyl figures, backpack clips, and more.

Not familiar with the app? Check out our review!