Jakks Pacific Renews Global Toy License for Slugterra

slugterraJakks Pacific has extended its contract for the hit boys action property Slugterra from Nerd Corps Entertainment Inc. The toy manufacturer’s Slugterra toy line launched in the U.S. in February of 2013, several months after the series’ premiere in October of 2012.

Originally consisting of collectible slug figures, blasters, and darts, Jakks Pacific has since expanded the line to include human action figures, vehicles, plush, and stretchy velocimorph flyers. New styles of blasters and darts, as well as several waves of new slug figures have also been introduced.

To date, Jakks Pacific’s Slugterra toys have launched in dozens of countries, and the inclusion of exclusive game codes for Nerd Corps’ online Slugterra games and mobile game, Slug It Out!, will soon be implemented globally. The fourth wave of slug figures is slated to arrive at Toys “R” Us across the U.S. this fall, accompanied by a Toys “R” Us-exclusive 10-pack of the second wave of slugs.

Nerd Corps recently announced a green light for a third season of Slugterra, slated to begin rolling out next summer. Jakks Pacific, meanwhile, will introduce new waves of toys through next year.

Spring Sales Lead Slugterra Toy Line into Fall Expansion

press_still-Blakk_vs_EliKids all over the U.S. will soon be able to add to their slugslinging arsenal as a new range of Slugterra toys from Jakks Pacific hits shelves this fall. Based on the animated series produced by Nerd Corps Entertainment and currently airing on Disney XD, the expansion will see action figures, vehicles, stretchy slug flyers, and plush added to the current line of collectible slug figures and blasters with unique transforming darts. International rollout of the line will begin in Western Europe, the Middle East, and Latin America this fall.

Jakks Pacific is bringing more retailers on board this fall to support the line expansion. Worldwide, Jakks plans to coordinate the distribution of the product line to land at retail shortly after the series launches in each market.

The Emmy-nominated Slugterra launched on Disney XD in the U.S. in October, and quickly resonated with its core demographic of boys ages 6 to 11. Home video from Shout! Factory hit shelves in the U.S. in February, with a second volume slated for release this summer, and T‐shirts from Hybrid Apparel and sleepwear and socks from MadDog Concepts are set for a fall release. Internationally, Nerd Corps has been busy signing on agents and licensees to help support the toy rollout and global merchandising and licensing of the brand.  

Kids are involved in the world of collecting and slinging at an interactive level as well, with the iOS game Slug it Out! for iPad, iPhone, and iPod touch consistently ranking in the top 20 puzzle games in the App Store worldwide, and flash games Battle for Slugterra and Slug Run accumulating well over eight million plays to date.