Burger King restaurants and DHX Brands will team up for a global promotion for DHX’s boys’ action property, Slugterra. Burger King restaurants will feature Slugterra alongside Lalaloopsy toys in Kids’ Meals globally throughout May. Guests will have four different Slugterra toys to choose from and collect during the month.
Jakks Pacific has extended its contract for the hit boys action property Slugterra from Nerd Corps Entertainment Inc. The toy manufacturer’s Slugterra toy line launched in the U.S. in February of 2013, several months after the series’ premiere in October of 2012.
Originally consisting of collectible slug figures, blasters, and darts, Jakks Pacific has since expanded the line to include human action figures, vehicles, plush, and stretchy velocimorph flyers. New styles of blasters and darts, as well as several waves of new slug figures have also been introduced.
To date, Jakks Pacific’s Slugterra toys have launched in dozens of countries, and the inclusion of exclusive game codes for Nerd Corps’ online Slugterra games and mobile game, Slug It Out!, will soon be implemented globally. The fourth wave of slug figures is slated to arrive at Toys “R” Us across the U.S. this fall, accompanied by a Toys “R” Us-exclusive 10-pack of the second wave of slugs.
Nerd Corps recently announced a green light for a third season of Slugterra, slated to begin rolling out next summer. Jakks Pacific, meanwhile, will introduce new waves of toys through next year.
Shout! Factory Kids, in collaboration with Nerd Corps Entertainment, announced the release of Slugterra: Slugs Unleashed, an all-new DVD collection based on Nerd Corp’s animated action series. The DVD includes 5 episodes and bonus content including a look behind the scenes of Slugterra, plus bonus animated Slugisodes.
Slugterra is set underground where the ammo is alive, and every cavern holds a new adventure, a new battle, and new slugs to be discovered. The plot revolves around Eli Shane and his desire to be the greatest slugslinger in Slugterra, and to protect Slugterra from enemies while he father is missing. Episodes include: The Slug Run, Shadows and Light, Dawn of the Slug, Club Slug, Endangered Species, and the DVD bonus features include a look behind the scenes and additional Slugisodes. Slugterra: Slugs Unleashed is available in stores June 18.
Kids all over the U.S. will soon be able to add to their slugslinging arsenal as a new range of Slugterra toys from Jakks Pacific hits shelves this fall. Based on the animated series produced by Nerd Corps Entertainment and currently airing on Disney XD, the expansion will see action figures, vehicles, stretchy slug flyers, and plush added to the current line of collectible slug figures and blasters with unique transforming darts. International rollout of the line will begin in Western Europe, the Middle East, and Latin America this fall.
Jakks Pacific is bringing more retailers on board this fall to support the line expansion. Worldwide, Jakks plans to coordinate the distribution of the product line to land at retail shortly after the series launches in each market.
The Emmy-nominated Slugterra launched on Disney XD in the U.S. in October, and quickly resonated with its core demographic of boys ages 6 to 11. Home video from Shout! Factory hit shelves in the U.S. in February, with a second volume slated for release this summer, and T‐shirts from Hybrid Apparel and sleepwear and socks from MadDog Concepts are set for a fall release. Internationally, Nerd Corps has been busy signing on agents and licensees to help support the toy rollout and global merchandising and licensing of the brand.
Kids are involved in the world of collecting and slinging at an interactive level as well, with the iOS game Slug it Out! for iPad, iPhone, and iPod touch consistently ranking in the top 20 puzzle games in the App Store worldwide, and flash games Battle for Slugterra and Slug Run accumulating well over eight million plays to date.
Jakks Pacific, Inc., has signed a licensing agreement with Nerd Corps Entertainment, Inc., to manufacture, distribute, and market a line of toys based on the animated series Slugterra. The sci-fi action-comedy adventure series is set to air on Disney XD this fall with 39 half-hour episodes, plus 39 one-minute online “Slugisodes.”
The new toy line includes action figures and accessories, vehicles, playsets, role-play, novelties, and plush items. Jakks expects to launch the Slugterra-branded product line in North America beginning next spring, targeting kids ages 6 to 11.
This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.