COMMENTARY: Pool Time Is the Best Time

Some of my fondest childhood memories were conceived on sunny days spent splashing around in the pool. Back in the day, it was tradition for my family to fight over the one noodle that wasn’t chewed up by my dog, or to constantly cheat during a riveting round of Marco Polo (The thing was, we were kind of bored and thoroughly enjoyed torturing each other). Today, lazily floating around on the water is my most anticipated summer activity, but the pool is still a prime spot for play.

As companies gear up for swimming season, here are some of the latest toys that keep kids engaged at the pool and earning those pruned fingers:

TMNT Water WeaponsLicensed Teenage Mutant Ninja Turtle Sewer Spewer Water Weapons, by Playmates, combine classic ninja moves with an impressive soaking effect. [Read more...]

Toy Insider Mom Shares Summer Game Picks with Woman’s Day

Toy Insider Mom Laurie Schacht shared her picks for great games to create a little friendly competition this summer with Woman’s Day. Her picks include Smakaball, the Nerf N-Sports Flag Football Set, the Wave Hoop, and the Nerf Super Soaker Arctic Shock Water Blaster.