According to a new research report from G/O Digital, “Holiday Purchasing Habits: A Digital Advantage for Local Businesses,” small businesses need to execute a digital marketing plan early in order to make a big impact this holiday season. The report surveyed more than 1,000 U.S. consumers who research holiday purchases online.
This Sunday, an all expenses-paid commercial for GoldieBlox—an innovative toy company inspiring girls to push limits and think outside the box through storytelling and basic engineering concepts—will air during the third quarter of the championship game.
This first-ever small business commercial is courtesy of Small Business Big Game, a six-month competition sponsored by Intuit QuickBooks. It kicked off July 31, the top four finalists were announced in November, and the public was invited to vote for their favorite to win the prize.
All four finalists receive free, lifetime use of Intuit small business solutions, including Intuit QuickBooks, payroll, payments, and Demandforce; professionally produced advertising for their business; a meeting and business advice from entrepreneur and reality star Bill Rancic; and an all-expense paid trip to New York for a big game viewing party held in their honor.
Four in five Americans (81 percent) believe that smaller companies place a greater emphasis on customer service than large businesses, according to a new report by the American Express Global Customer Service Barometer. The survey, exploring attitudes and preferences toward customer service, was conducted in the U.S. and nine other countries.
According to the report, 73 percent of respondents said they would be willing to spend more time with a company that they believe provides excellent customer service and 70 percent of Americans are willing to spend an average of 13 percent more money with companies they believe provide excellent customer service. This is up from last year, when 58 percent of Americans said they would spend an average of 9 percent more with companies that deliver greater service.
Overall, most Americans (60 percent) believe businesses haven’t increased their focus on providing good customer service and 26 percent believe companies are actually paying less attention to service.
When there is poor customer service, 78 percent of respondents said they bailed on the transaction. Three out of five Americans (59 percent) said they would try a new brand or company for a better service experience and two out of five Americans (39 percent) said that, in anger, they have threatened to switch to a competitor.