ASTRA Names 2015 Best Toys for Kids

ASTRAlogoThe American Specialty Toy Retailing Association (ASTRA) unveiled its 2015 Best Toys for Kids award winners. This year’s list includes 18 winning toys in 14 categories.

[Read more...]

Smart Toy and Games Drives Awareness for SmartMax Line

SmartMaxSmart Toys and Games Inc., a leading producer of award-winning single-player logic games, has launched a TV campaign from now through November 17. Customers who visit and purchase a SmartMax Set – BASIC 25, SmartMax – BASIC 36, or SmartMax – BASIC 42 will receive a free SmartMax Vehicle Set. Products in the set being offered include SmartMax Racers, SmartMax Airborne, SmartMax Express, and SmartMax Drive and Fly.

SmartMax sets allow kids ages 1 and up to safely explore the attraction of magnets as they learn to build towers, bridges, and houses. Those interested in a free SmartMax Vehicle Set should visit from now to November 17 and purchase one of the SmartMax Basic Sets.

COMMENTARY: Toys Are More Fun Than Candy

Mattel’s North American team recently kicked off an Easter program called Save the Bunny, which launched with a clever celebrity PSA. The concept is to promote giving toys, rather than copious amounts of candy, for Easter. As part of the promotion, consumers who visit will have a chance to win a Mattel toy every day this month, download exclusive coupons on toys from Mattel brands like Barbie, Hot Wheels, Fisher-Price, and Thomas & Friends, and win grand prize money.

As a parent and someone who loves toys, I whole-hardheartedly agree with this idea. Not only does my 3 year old not need a giant chocolate bunny, gallons of jelly beans, and piles of fluffy marshmallow chicks (OK, I’ll admit this is making me hungry), but I know from experience that I won’t actually let her eat it all, and I’ll end up eating it, which isn’t exactly part of my summer bikini plan (though I’m pregnant, so what’s the difference, right?). Anyway, she will have a lot more fun if I limit the candy to a few of her favorites, and fill that basket—er, strongly suggest the Easter Bunny fill that basket—with toys!

For retailers, signage suggesting spring/summer toys to fill Easter baskets should already be up, but it’s not too late! Many consumers wait until the last-minute to shop, especially with the holiday coming earlier this year. A special display of spring-like, small, basket-sized items makes shopping easy and promotes quick sales. The pharmacies already do this, toy stores should too! [Read more...]