International Playthings to Showcase 10 Brands at Toy Fair

International Playthings will showcase more than 115 new toys, representing 10 brands, at this year’s North American International Toy Fair in New York City.

The company has added 15 new products to the Calico Critters collection, 18 Aquabeads play sets and accessory sets, 12 additions to Kidoozie, nine new products to Earlyears, two board/action games and six card games, 15 playsets for Imaginetics, 12 additions to the Quercetti product line, several new additions to SmartLab, a new colorful line of vehicles from Viking Toys, and three new products to its Early Learning Centre brand.

COMMENTARY: Outdoor Toys Are for Everyone

Spring is in the air, and kids are heading outside to enjoy the weather after this long, harsh winter. There are some great toys hitting shelves this season, giving kids and parents plenty of ways to enjoy the outdoors.

Who doesn’t like to fly a kite? Brainstorm has many options available for boys, girls, and parents. What I like most about Brainstorm’s Xkites line is the incredible designs. Half the fun of flying a kite is having one that’s cool, right?


Mandrill kite, from Brainstorm

Brainstorm also makes AirSleds, colorful kites, and a range of licensed products including Angry Birds, Disney characters, Star Wars, and Teenage Mutant Ninja Turtles.

For those looking for simpler ways to have fun outside, I suggest the Gertie Ball, “the world’s most catchable ball.” It has an almost-sticky texture that provides a great grip.

People who want more complex forms of play need not look farther than the Avitron. It is an R/C flying bird that is lightweight, attractive, and looks like a real bird when airborne. R/C toys are always fun, especially flying ones. Most such toys are helicopters or planes, so this is a  deviation from the norm.


Young entomologists can explore their own backyards and collect bugs with the Bug Playground, from SmartLab. The playground is complete with a slide, jungle gym, pool, and rock wall, and kids will love to watch their new “pets” have a ball in their new hangout. The set comes with a bug-collector tool for easy capture and a manual with information on how to feed and care for insects.

For more commentary from Christine, check back each Tuesday afternoon. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

Fall Toy Preview: SmartLab Has a Spa Day

All-Natural Spa Day is the sleepover/spa day/mommy-and-me version of SmartLab’s All-Natural Spa Lab. With the kit, kids can explore the natural science behind beauty. Before spa day, party planners can send out invitations to friends or family members, and when the big day comes they can participate in spa-themed activities and take home ribbon-wrapped presents.

The kit includes six project cards, bags of citric acid, four large-lidded pots, four small-lidded pots, four stir spoons, four headbands, four floral-shaped bath bomb molds, four pillow boxes with ribbon and sticks to package the bath bombs, glitter, a glitter scoop, three invitations, and a party-planning guide.

For more Fall Toy Preview coverage, pick up The Toy Book‘s September/October issue!