Today’s toy shopping experience has become a combination—or choice—of in-person browsing, online price comparisons, and research in a way we’d previously never seen before the dawn of the smartphone. Gone are the days of browsing the aisles of a single store, limited to its inventory and prices. Competitors used to be a trip or a phone call away, and often, shoppers didn’t have the time or desire to drive around town in search of a slightly lower price.
PlayScience Unveils New Study Showing Gender Influence on Parents’ Digital Preferences for their Children
PlayScience recently unveiled a new study showing parents’ perceptions about their child’s technology and media use is heavily influenced by their child’s gender—along with device type and perceived educational value. The study was conducted with a national survey of 501 parents of children between the ages of 2 and 9 years old.
According to Mobile Gaming 2014, the latest report from The NPD Group, those who play on a smartphone, iPod touch, or tablet are playing more often and for longer periods of time than two years ago. In fact, the average time spent playing during a typical day has increased 57 percent, to more than two hours per day in 2014 versus one hour and 20 minutes in 2012. [Read more...]
It’s official: Smart toys are taking over the toy space.
Gone are the days in which kids are content with traditional methods of play. Books, activities, and games are all available for kids on mobile devices, and they expect their toys to be no different. But although the mediums that kids are interacting with daily are changing, the one thing that won’t ever change is that kids love play.
Smart toys integrate physical toys and technology—essentially giving digital life to toys. Manufacturers are starting to realize the added value in these products and how wildly popular they can be. More than 72 million kids say they want smart toys, according to market research firm Interpret in a GameByte study.
In addition, kids are using mobile devices more than ever before. Seventy-one percent of households with a child age 4 to 14 reported owning a smartphone in 2014, already up from 55 percent in 2012, according to The NPD Group. Also, kids who own tablets doubled from 2012 to 2014, growing from 21 percent to 43 percent, respectively. [Read more...]
Seventy-one percent of households with a child ages 4 to 14 reported owning a smartphone this year, up from 55 percent two years ago. Furthermore, incidence of ownership of media tablets doubled between 2012 and this year, growing from 21 percent to 43 percent, respectively. Among those with kids in the household, 35 percent said that their child uses a smartphone, up from 21 percent two years ago. For media tablets, the figure was 31 percent, up from 13 percent two years ago.
As far as personal ownership of consumer electronic devices among children ages 4 to 14, portable devices were the only device group to exhibit steady increases in ownership among the children themselves. Incidence of personal ownership of cell phones—including traditional cell phones and smartphones—held steady at 19 percent this year. [Read more...]
launch its next-generation, app-controlled robot, Ollie, which features the same technology as the company’s Sphero 2.0. Featuring a tubular design, Ollie has the ability to drive up to 14 mph; and execute tricks including spin, drift, jump, and flip. Through apps, it can provide automatic feedback and points based on the difficulty of the maneuvers and tricks performed.
Programming apps will also be available, and users can customize Ollie with a collection of accessories and parts, which will launch for the holiday season. Accessories include nubby tires, turbo tires, and ultra tires that give users a completely different driving experience. [Read more...]
On the December 21 episode of Saturday Night Live’s Weekend Update segment, Seth Meyers delivered the following:
“Toys ‘R’ Us announced this week that its stores will remain open for 87 straight hours leading up to Christmas. Not to be outdone, the Internet announced that it will be open all the time, always, forever.”
This was meant to be a joke to make us all laugh (and it was funny), but at the same time it needs to be taken seriously, as the Internet has certainly changed the way we conduct our lives. One key difference is that the time of day consumers can make purchases is no longer limited by “store hours.” With a simple click of the “enter” button, toys and other products can show up at our door—or go directly to the gift recipient—in as little as 48 hours, without having to leave the comfort of the couch or desk.
Therefore, no matter what part of the toy industry you participate in, you have to take this change seriously. We all have to continue to evaluate how to best reach and win over the end user 24 hours a day, 365 days a year—or as Seth Meyers put it, all the time, always, forever! I remember talking to many manufacturers, even within the last nine years since I became publisher here, who said that Internet sales were just a tiny fraction of their business and was of no concern. To quote Bob Dylan: “the times they are a-changin’,” and to survive and succeed, we all better be a-changin’ with them. [Read more...]
The new collection features bright and colorful co-branded products with favorite tokidoki and Sanrio characters, including Adios, Ciao Ciao, Stellina, Hello Kitty, Keroppi, Badtz-Maru, and more. The broad product assortment consists of charms, ornaments, women’s tees, bags, smartphone, tablet, and computer cases, plush, toys, and luggage.
The tokidoki x Sanrio Characters holiday collection is available at the tokidoki flagship store in Los Angeles, Calif., as well as Sanrio boutiques across the country, and www.tokidoki.it and www.sanrio.com.
Zact Mobile brings kid-friendly smartphone service with preloaded Disney apps and content to families across the U.S. The Zact Mobile service will come preloaded with the hit Disney apps, Toy Story: Smash It!, and, Disney Infinity: Action! It will also feature access to family-friendly content such as Disney Video, Disney Music, and Disney’s Spanish-language destination, Disney ¡Ajá!
Zact also lets parents manage their kid’s smartphone use, and helps parents remotely control when their child uses the phone, which apps they can use, and who they can contact. Parents can either use a Zact-enabled phone to control their kids phone or they can download a free app, Zact Control, from iTunes or Google Play.