China Toy Fair


BubbleBall Inc. to Launch Bubble Soccer in New York City

BubbleA New York City-based start-up, BubbleBall Inc., is introducing bubble soccer to the United States. The sport is regular soccer played inside a giant, protective, and bouncing bubble suit, and is popular in Europe and Australia. BubbleBall Inc. is currently selling products nationwide and inviting people to play the sport in New York. In celebration of the World Cup, the company is also giving away free products through its Twitter sweepstakes.

Reservations can be made to play BubbleBall in New York at Chelsea Piers starting July 12.

Toys “R” Us and Hull FC to Partner on Match Day and Support Programs

A new partnership launched between Toys “R” Us and Hull Football Club (Hull FC) will see the latter’s family area of the team stadium’s West Stand become known as the Toys “R” Us Family Area, with toy giveaways at every game from both Toys “R” Us’ and Hull FC’s mascots.

Toys “R” Us will also officially partner with the club’s grassroots engagement program, known as Fanbassadors, with special offers for young fans at schools and junior clubs, as well as discount vouchers and toys for Hull FC season pass holders. In addition, Toys “R” Us will become included in the club’s official playing and replica shirts.

The partnership will also see community links forged by the Toys “R” Us store at Kingston Retail Park in Hull, including visits from the players and mascots, as well as support for on-going community and charity work.

Toy Market Reflects FIFA World Cup Mania

According to The NPD Group, sales of World Cup-themed toys have been growing since the start of the year, as fever for the event starts to take hold across the UK. One toy out of every nine sold, or over 9.1 million toys, have been linked to the competition.

More than one quarter, or 27 percent, of all toys sold in the week commencing May 11 were related to the tournament, with the best-selling toy that week being Panini’s World Cup Brazil Official sticker album. Two other items in the top 15 directly linked to the competition were also collectibles: Panini’s World Cup Blister pack of 50 stickers and Topps Match Attax England trading cards. [Read more...]

Skylanders Has Soccer Fever, and the Prescription is Kickoff Countdown

SkylandersSWAPForce.KickoffCountdownThe newest Skylanders Swap Force team member is soccer-themed. Kickoff Countdown will premiere exclusively at Toys “R” Us stores nationwide, and online at toysrus.com, this Sunday, and will be available at retailers worldwide on May 25. Featuring the head of a soccer ball, Kickoff Countdown is the only Skylander that appears in both toys and the game.