Sweet Suite 2016

Pedigree Books Adds Augmented Reality to New Annuals

CTRA14 CUT THE ROPE INTERACTIVE ANNUAL COVER 2014Pedigree Books has announced its 2013 range of Gaming and New Media titles will feature Augmented Reality (AR) technology—an innovation the annuals category has never seen before. This range will be sold as Super Interactive Annuals 2014, available starting August 1 this year.

AR will allow consumers to get added value by downloading a free app onto their tablets and smartphones that enables them to “read” images throughout the book and unlock “Super Interactive” features. Simply holding the device over selected pages creates brand new content, such as extended character profiles, extra stories, and activities including coloring, mazes, puzzles, and a make-your-own poster feature. Around 20 percent of the pages contact an “Exclusive Super Interactive Unlock” icon that will add an exciting new dimension to the experience for Pedigree consumers.

The new technology will feature across their Gaming and New Media range, which includes brands such as Annoying Orange, Cut the Rope, Angry Birds, Angry Birds Star Wars, and Sonic The Hedgehog.

Sega, Nintendo Partner for New Sonic Installment

SonicLostWorldLogoSonic Lost World is the next Sonic the Hedgehog franchise title to be published on Nintendo platforms as part of an exclusive partnership between Sega of America Inc. and Nintendo. In the new game, Sonic must conquer six of the most powerful enemies to date. Sonic Lost World will be available exclusively for Wii U andNintendo 3DS platforms later this year.

Dr. Eggman has harnessed the power of six menacing creatures collectively known as the Deadly Six, but when the Deadly Six rise up against their master, Sonic has to unite with his arch nemesis in order to take on the new enemies. Using his dynamic new Parkour moves and improved Color Powers, Sonic must run, jump, and race through a variety of ever-changing terrains in order to defeat the Deadly Six.

SonicLostWorldSSAlongside a single player adventure, the Wii U and Nintendo 3DS versions of Sonic Lost World will feature a range of competitive multiplayer modes. In addition, each platform will also contain distinctive features that take advantage of the consoles’ unique capabilities. Exclusive Wii U Color Powers can be controlled with the Wii U GamePad by tilting, touching, and aiming. The full game can also be played using only the GamePad screen and will feature a two-player support mode.

Sonic Lost World for Nintendo 3DS is the first handheld Sonic game ever to feature fully realized 3-D levels, which include exclusive Special Stages and Color Powers unique to Nintendo 3DS.

The game will be distributed by Sega of America Inc. throughout the U.S., Canada and South America, with Nintendo of Europe GmbH handling distribution throughout Europe and Australia.

Sega and Nintendo Enter Exclusive Partnership for Sonic the Hedgehog

SegalogoSega of America Inc. and Sega Europe Ltd. has formed an exclusive partnership with Nintendo of America Inc. and Nintendo of Europe GmbH for the Sonic the Hedgehog franchise. The new agreement will make Nintendo consoles the No. 1 destination for Sonic gaming over the next three titles, with more details of the individual games being revealed in the coming weeks.

Sonic the Hedgehog first appeared as a videogame character in June 1991 and instantly became an icon for a generation of gamers. Defined by his super-fast speed and cool attitude, in the years since he first raced on to videogame consoles Sonic has more than 75 million video games and smartphone apps sold worldwide. Sega’s iconic blue blur has also had success in many licensed areas, such as toys, apparel, comics, and animation.

Meccano Taps Freeman PR To Lead U.S. Campaigns

Freeman Public Relations (FPR) has been selected by French toy maker Meccano as PR agency for the Erector brand in the U.S. market.

Freeman will be a strategic partner in the campaign to increase consumer awareness of the licensed product lines for Gears of War and Sonic the Hedgehog construction sets that are available exclusively at Toys “R” Us. The publicity programs will aim to reinforce the Erector brand among American consumers through a multi-tiered approach for each product line, incorporating elements and components of traditional and social media to build brand recognition. The Gears of War campaign will also feature a heavy social media campaign aimed at the older, dedicated fans.

Toys “R” Us to Distribute New Archie Comics

Archie Comic Publications, Inc., and Toys “R” Us are partnering to bring the newest Archie magazine to all of the chain’s U.S. toy stores. The magazine, Life With Archie, is based off Archie’s married life to both Veronica and Betty and also features real-world celebrity interviews. As part of the partnership, Toys “R” Us will also carry both Sonic the Hedgehog comics, Sonic the Hedgehog and Sonic Universe in its Collector’s sections.

The Archie comic will be featured at Toys “R” Us checkout stands beginning in August.