Domo Ghostbusters Co-Brand Comes to Life with New Partners

Domo.GhostbustersBig Tent Entertainment has lined up more partners to represent the pop-culture mash-up of Domo and Slimer. Underground Toys, Kelly Toy, and Funko will be releasing products portraying Domo as the Stay Puft Marshmallow Man, Slimer, and a full-fledged Ghostbuster.

Underground Toys will create a line featuring plush, mugs, stickers, and more for department stores, specialty stores, stationery and gift stores, catalogs, and Internet retailers worldwide (excluding Asia). Kelly Toys will create multiple sizes of soft-sculptured toys for amusement parks and carnival and prize games in the U.S. and Canada.

Funko will be involved in a line of Domo/Ghostbusters-inspired pop vinyl figures for worldwide distribution (excluding Asia) at specialty stores, supermarkets, drug stores, catalogues, stationery and gift stores, online retailers, and mass market. [Read more...]

Ghostbusters Celebrates 30th Anniversary with Licensing Program

Ghostbusters Minimates, from Diamond Select Toys

Ghostbusters Minimates, from Diamond Select Toys

Ghostbusters, one of the most successful film franchises of all time, will be celebrating its 30th  Anniversary next year. Sony Pictures Consumer Products (SPCP) will launch an all new program targeting the core fan base with products in categories such as apparel, toys, construction, collectibles, and publishing through partnerships. SPCP will participate in events and engage in new partnerships sure to excite fans new and old.

SPCP has partnered with pop culture art gallery, Gallery 1988 to create a traveling art show designed by top artists, which will include their interpretations of Ghostbusters over the last 30 years. Limited-edition screen prints and posters will be available during each stop of the tour, which will conclude at Comic-Con International in San Diego.

Some of the global toy, publishing, and apparel licensees supporting the anniversary are Mattel Inc., IDW Publishing, World Tech Toys, Quantum Mechanics, Factory Entertainment, Diamond Select and Medicom Toys, Mad Engine, Titan Figures, Uniqlo, Kientai, and BCI. Funko and Underground Toys will produce collectibles and novelty products.

Sony Announces Licensing Program for Men In Black 3

Sony Pictures Consumer Products (SPCP) has inked deals with multiple partners around the globe in time for the release of Men In Black 3 on May 25. For global deals, SPCP has teamed up with Activision for video games across multiple platforms; Gameloft for mobile games; SEE for an online game; and Sony Computer Entertainment Europe for digital costumes within the existing Little Big Planet game.
Jakks Pacific, master toy licensee, has created action figures, accompanying accessories, and more. GreenLight has created die-cast MIB cars and vehicle model kits. In collectibles, Enterbay has figurines, Factory Entertainment is making replicas of props and gadgets, Kotobukiya has created PVC statues, and Studio Art & Technology is also making prop replicas. Other licensees have signed on for apparel and accessories.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Jakks Named Master Toy Partner For Men In Black 3

Jakks Pacific, Inc. has announced a master toy licensing agreement with Sony Pictures Consumer Products to manufacture, distribute, and market a line of toys and products based on the upcoming Men In Black 3. The licensing program, due to launch next spring, will include action figures, accessories, play sets, role play, youth electronics, novelties, games and puzzles, Halloween costumes, and more. The agreement covers the entire Men in Black franchise.

The 3-D action comedy, slated to open on May 25, is directed by Barry Sonnenfeld and stars Will Smith, Tommy Lee Jones, and Josh Brolin. The screenplay was written by Etan Cohen, based on the Malibu Comic by Lowell Cunningham, and the movie is produced by Walter F. Parkes and Laurie MacDonald and executive produced by Steven Spielberg and G. Mac Brown.

Image Credit: Collider.com