China Toy Fair


Sony Pictures Teams Up with Iconic Video Game Companies for Pixels

Sony Pictures Entertainment has brought together a number of iconic video game companies, whose characters—such as Pac-Man, Donkey Kong, Centipede, Frogger, and Q*bert—will be featured in next year’s action comedy Pixels, to be released on May 15.

Companies with classic arcade games that are teaming with Sony Pictures on the film include: Atari Interactive (publisher of Asteroids, Breakout, Centipede, and Missile Command), Konami Digital Entertainment Co. Ltd. (Frogger), Bandai Namco Games Inc. (Pac-Man, Galaga, and Dig Dug), Nintendo (Donkey Kong), Columbia Pictures Industries Inc. (Q*bert), Taito Corporation (Space Invaders), and Warner Bros. Interactive Entertainment (Joust, Defender, Robotron, and Wizard of Wor).

Rubie’s Introduces The Amazing Spider-Man 2 Costume Collection

RubiesSpiderManRubie’s Costume Company Inc. has introduced costumes, masks, and accessories inspired by The Amazing Spider-Man 2 film by Sony Pictures Entertainment. Available in children and adult sizes, The Amazing Spider-Man 2 Costume Collection includes both Spider-Man and the villain Electro.

“Often referred to as the neighborhood super-hero, Spider-Man exudes power and strength while still being relatable,” said Howard Beige, Rubie’s executive vice president. “It’s this kind of character that attracts customers into transforming themselves into Spidey year after year, and this Halloween is no exception.”

The costume collection is available now for this Halloween.

Sony Pictures Entertainment and Mattel Bring Barbie to the Big Screen

barbie-logoSony Pictures Entertainment, Mattel, and Parkes+MacDonald/Image Nation have partnered on a live-action comedy based on the iconic Barbie doll. The film will go into production at the end of this year. In her live-action big screen debut, Barbie will be shown inhabiting many of the 150 roles she has played throughout the franchise’s more than 50-year history, including a mermaid, a movie star, and the president.

The project marks the second collaboration between Sony Pictures and Mattel, which are currently developing a film adaptation of Masters of the Universe, based on Mattel’s popular action figures. The live-action Barbie film will be written by Jenny Bicks, produced by Walter F. Parkes and Laurie MacDonald, and executive produced by Parkes+MacDonald’s president Marc Resteghini alongside Julia Pistor, who will executive produce for Mattel’s Playground Productions.

The Amazing Spider-Man 2 Video Game to Launch Next Spring

Oct14.SpiderManActivision Publishing Inc. and Marvel Entertainment LLC have revealed that The Amazing Spider-Man 2 video game is planned to launch next spring, alongside the Sony Pictures Entertainment feature film of the same name. Developed by Beenox, the action-adventure video game builds on the story of the previous video game, while taking on events of the upcoming movie. Players will also be given a free-roaming experience through an expanded and virtual New York City.

In The Amazing Spider-Man 2 players will assume the role of Spider-Man, but will choose to be a hero or a menace. Super Hero behavior is rewarded in the game and consequential when crime is not taken care of. The narrative will even give Peter Parker a greater role in the spotlight as he investigates the Marvel menaces threatening Manhattan.

The game will be available on Playstation4Playstation3Xbox One, Xbox 360, Nintendo’s Wii U, and Nintendo 3DS.

Ubisoft and Sony Pictures Collaborate for Watch Dogs Movie

WatchDogUbisoft has announced that its film and television division, Ubisoft Motion Pictures, is collaborating with Sony Pictures Entertainment and New Regency on a film based on Watch Dogs, Ubisoft’s open-world action-adventure video game. Ubisoft and Sony will also release the Watch Dogs gameplay that will be available for PlayStation 4 this holiday.

Watch Dogs centers on Aiden Pearce, a hacker inflicting his own brand of justice after a violent family tragedy. Using his skills, Pearce hacks into Chicago’s Central Operating System (ctOS), which controls the city’s infrastructure. In the game, Pearce turns the entire city of Chicago into his ultimate weapon. The game received awards at E3 2012, including Best of Show from GamingExcellence and three awards (Biggest Surprise, Best New Franchise, and Best PC Game) from IGN. The game also won GameSpot’s People’s Choice Most Exciting Game of E3 2013.

Ubisoft Motion Pictures will oversee the project at Ubisoft, and at Columbia, Hannah Minghella and Sam Dickerman will oversee development while Alexandra Milchan and Andrew Calof will work on the film for New Regency.