With the Angry Birds Movie set to launch in May, Sony Pictures has teamed up with promotional partners around the world to create a campaign building on the global appeal for the brand. In total, more than 100 partners worldwide are coming together to deliver $250 million in promotional value. [Read more...]
In anticipation of Sony Pictures Animation’s release of The Smurfs 2, in theaters July 31, Brush Buddies announces a partnership with Sony Pictures Consumer Products for the launch of Brush Buddies Smurfs Poppin’ toothbrushes, Brush Buddies Smurfs Talking Toothbrushes, and Brush Buddies Smurfs manual toothbrushes. This collection will be the newest addition to the Brush Buddies licensed toothbrush collection.
The Poppin’ and Talking line is designed with safety features in mind for kids ages 2 to 11 years old. The products are BPA free with soft DuPont Tynex Bristles and designed with an ergonomic handle that easily fits a child’s hands.
Castle Builders Ltd. launches BooClips based on Sony Pictures animation’s family comedy Hotel Transylvania. The interactive storybook and cookbook app is available for Apple, Android, and PC devices. The app uses animations, video clips from the movie, and vivid images to engage users. BooClips features games, word-for-word narration, voice-over recording, HD movie clips, and a 3D interface. The cookbook features dessert recipes, which are read out loud, and cooking videos from the movie. The app also allows users to share recipes on Facebook, Twitter, or through e-mail.
Sony Pictures Consumer Products (SPCP) has inked deals with multiple partners around the globe in time for the release of Men In Black 3 on May 25. For global deals, SPCP has teamed up with Activision for video games across multiple platforms; Gameloft for mobile games; SEE for an online game; and Sony Computer Entertainment Europe for digital costumes within the existing Little Big Planet game.
Jakks Pacific, master toy licensee, has created action figures, accompanying accessories, and more. GreenLight has created die-cast MIB cars and vehicle model kits. In collectibles, Enterbay has figurines, Factory Entertainment is making replicas of props and gadgets, Kotobukiya has created PVC statues, and Studio Art & Technology is also making prop replicas. Other licensees have signed on for apparel and accessories.
This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
In anticipation of next summer’s release of the Columbia Pictures’/Sony Pictures Animation’s 3-D movie The Smurfs, in theaters August 3, Pressman Toy Corporation has signed a deal to create games and puzzles based on the movie. In this big-screen release, the Smurfs are chased out of their village by the evil Gargamel and wind up in New York City’s Central Park. The little blue creatures must find a way to get back to their village before Gargamel tracks them down.
Pressman Toy’s preschool games and puzzles are all priced under $20 with many options under $10. Games based on the movie will include Race to Smurfs Village, Don’t Drop Clumsy Board Game, Smurfs Follow Your Nose Dominoes, as well as Smurfs Pop ‘N Race, Make a Match, Big Roll Bingo, and a special spinning card game starring Clumsy Smurf. The products will be available at mass market and specialty stores nationwide in July 2011. Additionally, Pressman Toy will introduce a line of 24-piece puzzles featuring real movie scenes.
For more Fall Toy Preview coverage, pick up The Toy Book’s September/October issue!
More than 50 years after the iconic blue images of the Smurfs were introduced into American pop culture, the classic characters are being reintroduced with a feature film set to be released by Sony Pictures on July 29, 2011. The film combines a childhood classic remembered fondly by many with a plethora of current favorites, ranging from Neil Patrick Harris and Glee’s Jayma Mays to pop star Katy Perry. As the odd-yet-intriguing combination brings the Smurfs back into the spotlight, the characters will also become Macy’s 2010 Holiday Ambassadors.
The Smurfs will adorn Macy’s throughout the holiday season, from windows and countertops to a giant balloon and an exclusive plush collection. The talking plush collection will be dressed in holiday gear. It will be available in mid-October and retail for $14.95. Marketing support will also include half a million custom designed shopping bags to be distributed at the flagship location at Herald Square in New York City. In addition to a 47-foot helium balloon Smurf and Smurf float that will return to the Macy’s Thanksgiving Day Parade, a cold-air inflatable Smurf will adorn the marquee at the entrance to Macy’s Herald Square.
Past characters to be featured in the Macy’s Holiday Ambassador tradition include Babar the elephant, Kermit the Frog, Scooby Doo, Snoopy, Shrek, and Mickey Mouse.