Mattel Launches First Multi-Brand Hispanic Integrated Campaign

logo_Mattel logoIn preparation for the holidays, Mattel Inc. has launched its first ever Spanish-language multi-brand marketing campaign, toy feliz. Already live in Los Angeles, Houston, and Miami, this Hispanic-oriented effort spans multi-media marketing platforms and key brands, including Fisher-Price, Hot Wheels, and Barbie.

The campaign includes TV and radio advertising on Univision, a retail partnership with Walmart, a bilingual website, geo-targeted coupons, and printed advertising inserts in participating markets. Mattel has even partnered with Padres Contra El Cáncer to help in the non-profit’s mission to provide emotional and financial support, as well as bilingual health education, to children with cancer and their families. As part of the partnership, Mattel is sponsoring Padres’ annual holiday parties, which provide families who have a child undergoing treatment with the opportunity to enjoy the holidays in a fun-filled and safe environment. Mattel will also make donations to Padres families at local Los Angeles and Miami hospitals.

Little Pim Unveils New Discovery Sets

littlepimLittle Pim, the foreign language learning program for kids ages 6 months to 6 years, has introduced a special-edition product line now available exclusively at Toys “R” Us stores nationwide. The new Spanish, French, Italian, Chinese, and English Discovery Sets each include three DVDs and a Little Pim plush panda toy, which help to make learning a new language fun for kids.

Between birth and the age of 6, the human brain is pre-wired for language learning, and Little Pim helps families take advantage of this brief window by making language learning easy, fun, and effective. Their Entertainment Immersion Method provides total immersion in the language. The method engages a child’s love of play watching real kids and animation. Little Pim’s proven repetition technique helps children retain new vocabulary. The program is designed by Julia Pimsleur Levine, daughter of Dr. Paul Pimsleur, creator of the Pimsleur Method, a language learning program for adults.

Little Pim is available in 11 languages, including Spanish, French, Chinese, and Italian on videos, music, books, flash cards, gift sets, and more.