A long weekend ago, in a toy store far, far more crowded than I had anticipated (Toys “R” Us Times Square, though I really should have known better at that point), I checked out Destination: Star Wars—The Exhibition, which showed off Star Wars toys past and present. It closed this past Monday, but photos of all the exhibits can still be found online. Besides the opportunity to see vintage Star Wars toys, it was worth visiting because located over in its own themed corner of the store were all the new toys launched in anticipation of the upcoming, Star Wars: The Force Awakens.
Today, merchandise inspired by the highly anticipated Star Wars: The Force Awakens launched at retailers as Force Friday officially went underway. More than 3,000 retail locations in the U.S. opened their doors at midnight for fans to be among the first to discover new Star Wars products.
by Reyne Rice, trend hunter, toy trend expert, industry analyst, and consultant
Smart tech for kids is no longer buzzword lingo. It has become a reality and has grown to encompass so much more than just technology added to toys to make them interesting or “tech-y.” Today, kids’ technology-enhanced products offer engaging and explorative play patterns that span a wide spectrum of categories. And while there are new technologies being used in these toys, the thrill is in the play experience, not in the technology itself. New technology enhances and extends play patterns way beyond how kids were playing in past decades. Plus, parents, older siblings, caregivers, and educators are all using new technology that companies are translating into toys and tech products for kids’ worldwide.
by Reyne Rice, toy trends analyst and consultant
During the first week of January, International Consumer Electronics Show (CES) 2015 unveiled the latest consumer electronics innovations. Kids, families, and educators were among the target audiences for this new world of technology, which extended across all exhibitor areas. Here are some of the family tech-focused highlights from the show: [Read more...]
The Chicago Toy & Game Group has crowned this year’s recipients of the 2014 Toy and Game Inventor of the Year (TAGIE) Awards. More than 400 guests representing 23 countries gathered at Chicago’s historic Navy Pier Grand Ballroom last Friday to toast today’s top playthings.
The Chicago Toy & Game Group acknowledged the following winners from nominated categories:
Excellence in Game Design: Oliver Morris, designer of Gravity Maze
launch its next-generation, app-controlled robot, Ollie, which features the same technology as the company’s Sphero 2.0. Featuring a tubular design, Ollie has the ability to drive up to 14 mph; and execute tricks including spin, drift, jump, and flip. Through apps, it can provide automatic feedback and points based on the difficulty of the maneuvers and tricks performed.
Programming apps will also be available, and users can customize Ollie with a collection of accessories and parts, which will launch for the holiday season. Accessories include nubby tires, turbo tires, and ultra tires that give users a completely different driving experience. [Read more...]