Marvel, Feld Entertainment Release Exclusive Marvel Comic Book for Marvel Universe Live!

MarvelLiveThis summer, Marvel Universe Live! will bring more than 25 Marvel characters together for a live arena show that will tour 85 cities, and debuts this July in Tampa, Fla.

Feld Entertainment, the producer of Marvel Universe Live!, will release an exclusive prequel comic book created by Marvel. It will give audiences insight into the story behind the show, as well as introduce a new item in the Marvel Universe that plays a key role in the live show: the Lectro Link.

Written by Frank Tieri and illustrated by Miguel Sepulveda, with color art by Jay David Ramos, the comic is available for a limited time to those who pre-order tickets. The Lectro Link, meanwhile, is being made available as a unique collectible item, which customers can either pre-order online when purchasing tickets or buy at the show.

(4/23: The headline has been changed from “Pre-Order Marvel Universe Live! Tickets, Get Exclusive Comic Book.”)

COMMENTARY: Prepare for Upcoming Summer Blockbusters with These Toys

The beach, barbecues, and time off from school are some of the most beloved parts of summer vacation. However, we can’t forget about summer blockbusters. While we are still getting over winter weather here in New York City, I can’t help but get into the summer mood hearing all about the movies that are fast approaching. And to make it even better, this summer’s movies have inspired some awesome products. I was happily surprised to see some versatile items that both kids and adults can enjoy, and have compiled some of my favorites below:

Apr2.SpidermanThe Amazing Spider-Man 2 Mega Blaster Web Shooter with Glove by Hasbro can make a kid feel like his or her favorite superhero. The product comes with a glove just like Spider-Man’s and a wrist-mounted shooter that blasts either water from the refillable water cartridge or the Spidey Shot Web Fluid. Both units are included in the package and are triggered by the push of a small lever with two middle fingers. The Spidey Shot Web Fluid is essentially a type of aerosol string, like Silly String, that comes out in a continuous line that feels like foam. After a few minutes, the fluid dries out and is easily removable from any surface. Although I prefer the web fluid over the water, both methods of simulating Spider-Man make a great way for kids to spend time outside. Kids can definitely enjoy this toy all spring before the movie comes out in May. [Read more...]

Status Media Heroically Debuts Hero Holder

Status Media has unveiled the Hero Holder, a mobile device holder featuring popular superheroes. The first Hero Holder will be a limited edition Marvel Spider-Man, available now for pre-sale in advance of The Amazing Spider-Man 2, which will be in theaters May 2. There will also be a super-limited, 1-in-100 variant of Spider-Man in his black costume, which can be found exclusively at ToyWiz.

The Hero Holder comes with two sets of bendable arms that can hold any size mobile device or tablet—vertically or horizontally—including iPhones, Android mobile phones, full sized or mini-iPads, Kindles, or any tablets made for kids or adults. Chargers can easily plug into devices when in the Hero Holder, which will be produced with Wicked Cool Toys. Current licensors offering creative support for the product include Marvel, DC, and WWE.

New C-Preme Helmet Line Features World’s Greatest Super Heroes

Marvel LogoMarvel Entertainment LLC and C-Preme Ltd. partnered for an innovative helmet line that combines 3-D designs with Marvel Super Heroes. Each helmet will represent one character’s core iconography, which means kids can have a replica of Thor’s winged helmet or one with Captain America’s indestructible shield embossed on it. All designs are made using stylized imagery, making protective gear look and feel cool.

The Avengers and Spider-Man will also take new protective form in February, leading to the release of Marvel’s Captain America: The Winter Soldier in April and Columbia Pictures’ The Amazing Spider-Man 2 in May.

Marvel Entertainment Partners with Huffy for New Bicycle Line

Spider-ManMarvel Entertainment LLC and Huffy have announced that they will develop a new line of bicycles, tricycles, scooters, and accessories. The new products will be an expansion in the bike category for Marvel.

The new line will launch in stores in the spring and fall of next year. The addition of Marvel’s Guardians of the Galaxy also introduces Marvel’s newest heroes.

The Spider-Man bike is the first in the category to feature the character’s web design as a web trap which holds villain and hero toys. Another version of the bike includes a special plastic web-frame design. Scooters and tricycles feature interactive lights and sounds. The Huffy line of Marvel products will include multiple designs at top retail stores across the U.S.

Marvel Select Photo Contest Winners Revealed

MarvelSelectPhotoContest.runnerupThe Marvel Select photo contest is complete. Marvel went through all of the entries and picked out the three best, based on a variety of criteria, including pose, lighting, composition, complexity, and innovation.

MarvelSelectPhotoContestThe second runner-up is Geof LeBaron, who shot Marvel Select’s Agent Venom being overpowered by the Classic Venom. He wins a pre-production Unleashed Hulk in test packaging and an unpainted Amazing Spider-Man prototype.

The first runner-up was Earl E. Ware III, who shot the Marvel Select Rhino standing victorious over a fallen Spider-Man. Earl is awarded a Fearsome Foes of Spider-Man Gift Set and an unpainted brown Green Goblin prototype.

The winner of the competition is Ryan Vasquez, who shot the Marvel Select Rhino taking on Spider-Man, but this time Spider-Man executes a leap over the mid-stride Rhino. For capturing such an action-packed moment on an elaborate set, Ryan won the grand prize, a Don Cheadle-signed Iron Man 2 War Machine figure, a variant Genis-Vell Captain Marvel figure, a prototype Fearsome Foes of Spider-Man Gift Set, and an unpainted all-black Venom prototype.

Zuru Creates Creepeez Wall Crawlers Toy Line with Marvel Super Heroes

imagesInnovative toymaker Zuru has announced that it will be creating Creepeez wall crawlers featuring Marvel’s characters from both Spider-Man and The Avengers. The official, Marvel Creepeez hit stores this month at Toys “R” Us and Dollar General stores across the country.

The line will feature fan favorites, including The Hulk, Iron Man, and Captain America, all with creepy sticky feet and the ability to tumble down walls while performing stunts or racing against one another.

Ridemakerz Fuels Support of New Xtreme Customz Line at Mass Retailers

For the first time in the company’s seven-year history, Ridemakerz will launch a national TV advertising campaign to support its new line of Xtreme Customz customizable toy cars, which are available now at Target and Toys “R” Us stores nationwide as well as Toysrus.com.

[Read more...]

Vans and Marvel Launch Super Hero Collection Exclusively at Journeys

Vans and Marvel Entertainment LLC have announced a footwear collection featuring the most iconic Super Heroes of all time coming exclusively to Journeys retail locations throughout the U.S. this month. The collection will launch with Iron Man and Spider-Man, each individually depicted on Vans Classic silhouettes for adults, kids, and toddlers, with a second delivery in March featuring The Avengers[Read more...]

Trends International Launches Tape Works Line

Trends International LLC will launch its exclusive line of decorative tape within its paper craft product category. Tape Works, is causing quite a stir among retailers. Each roll is 50 feet long and can decorate nearly anything, including scrapbook pages, gift packages and bags, cards, school supplies, lockers, and frames. Users can also write on it and layer it to personalize projects. Look now for non-licensed patterns, including mustaches, leopard print, and cupcakes. Licensed titles will follow in March and April.

The Tape Works program includes licenses such as Disney Fairies, Marvel’s Spider-Man, and Warner BrothersThe Big Bang Theory.

Expanding the Tape Works line, as well as launching other products, including new Sandylion paper craft stickers, remains a high priority for the company.