Imagine by Rubie’s, a toy division of Rubie’s Costume Company Inc., is expanding its offerings with new products and accessories. Available for children in separates and box sets, every unique ensemble provides kids the opportunity to dress-up as their favorite character 365 days of the year.
Disney Consumer Products has unveiled trends and fun facts about Halloween:
- The first Halloween costume appeared in 1911.
- The first Minnie Mouse and Mickey Mouse costumes were introduced in 1932.
- More than 2.1 million kids will be super heroes this Halloween.
- Spider-Man has been a top-five costume for the last 10 years.
- Fifty percent of families will carve a pumpkin.
- In years with theatrical releases, up to 10 million lightsabers have been sold in a single year.
- $350 million will be spent on costumes for pets.
- Cinderella has been the most popular costume in Disney Store history.
- Disney’s Frozen was ranked number one most searched Halloween costumes.
- Sofia the First was the top selling costume at Disney Store last year.
According to data from the National Retail Federation’s (NRF) Halloween Consumer Spending Survey, more than two-thirds—or 67.4 percent—of celebrants will buy Halloween costumes for the holiday, which is the most in the survey’s 11-year history.
An estimated 2.6 million children plan to dress up as one of Disney’s Frozen characters, while about 1.8 million children will dress as one of the re-imagined classic characters from Teenage Mutant Ninja Turtles. Princess (3.4 million), animal (3 million), and Spider-Man (2.6 million) will also be popular choices for children.
The NRF survey also found that 75 million adults will dress in costume, with most sticking to traditional options, including a witch (4.8 million), an animal (2.6 million), a Batman character (2 million), and a pirate (1.8 million).
A total of $2.8 billion will be spent on costumes overall, with celebrants shelling out $1.1 billion on children’s costumes, $1.4 billion on adult costumes, and $350 million on costumes for pets. Findings revealed that among the 14.3 percent of celebrants planning to outfit their pets, 10.8 percent will dress them as a pumpkin, the top costume choice again this year.
Slightly more than 34 percent of Americans will look for costume inspiration online, while 33 percent will seek it at a retail store or costume shop. The survey found 11.4 percent of Americans will turn to Pinterest for costume ideas, up from 9.3 percent last year, with young adults driving the most Pinterest traffic: 21.2 percent and 21 percent of 18-to-24-year-olds and 25-to-34-year-olds, respectively.
The game will feature a storyline that follows the Green Goblin as he tries to destroy S.H.I.E.L.D. once and for all. He has captured Venom to extract clone symbiotes and hired Mysterio to wreck havoc on the Marvel Universe with him. Players will fight the symbiotes and face off against the villains.
The play set will include playable characters such as Spider-Man, Nick Fury, Iron Fists, and Venom with additional appearances by White Tiger, Black Cat, and Luke Cage. Spider-Man, Nick Fury, Iron Fist, Nova, and Venom will be playable in the new Toy Box 2.0 mode of the game. When players complete the play set, items will unlock to be used along with hundreds of other Marvel and Disney-themed items.
The Spider-Man Play Set will be available in retail stores this fall.
Rubie’s Costume Company Inc. has introduced costumes, masks, and accessories inspired by The Amazing Spider-Man 2 film by Sony Pictures Entertainment. Available in children and adult sizes, The Amazing Spider-Man 2 Costume Collection includes both Spider-Man and the villain Electro.
“Often referred to as the neighborhood super-hero, Spider-Man exudes power and strength while still being relatable,” said Howard Beige, Rubie’s executive vice president. “It’s this kind of character that attracts customers into transforming themselves into Spidey year after year, and this Halloween is no exception.”
The costume collection is available now for this Halloween.
It’s no secret that kids are extremely influenced by the characters they see in movies and on TV. Superheroes are particularly influential, with their mankind-saving tendencies and super-human abilities. The best thing about superheroes is that they appeal to kids and adults alike, since many of the iconic superheroes we know and love have been around for decades. Fisher-Price’s DC Super Friends line is geared toward kids as young as 3 years old, and Lego will introduce DC characters into its Duplo line for the first time this year. While play sets and building blocks are popular play patterns for kids and adding their favorite superheroes to the mix is a great way to get kids excited, the toys that make kids feel like they are becoming their favorite superhero are some of the most engaging toys on the market.
Everyone’s favorite friendly neighborhood Spider-Man is now back on the block with new enemies. The Amazing Spider-Man 2 opened in theaters Friday, May 2, and now kids can take home all of the web-slinging action, thanks to Hasbro’s intense line of role-play and action figure toys.
With the wrist-mounted Motorized Spider Force Web Blaster, kids can fire foam discs featuring web embellishments up to 20 feet with rapid speed. Each Motorized Spider Force Web Blaster comes with 10 Nerf foam discs that can be stored in the storage compartment on the top of the toy so they won’t get lost. Don’t worry—the foam discs are harmless and don’t hurt if you get hit with them. Designed for kids ages 5 and up, kids can take on any villain with this fun role-play toy. I should also note—it’s unbelievably fun for adults, too (especially if you have kids around willing to scoop up the discs for you). Just don’t let the name fool you—there are no messy webs with this product, just soft, foam discs! [Read more...]
Diamond Select Toys (DST) will release a line of gift sets inspired by Marvel Comics‘ The Amazing Spider-Man’s earliest appearances, including his original “circle suit” costume that dates back to 1973. Crafted by EMCE Toys, this retro Spider-Man will have removable head and costume, allowing additional heads, hands, outfits, and accessories in the set to turn him into Daily Bugle photographer Peter Parker, or a more comical version of the super-hero.
The 1970s-style Spider-Man figure will come packaged in a reproduction window box inside a larger collector case. Additional outfits and parts will come packaged on an adjacent display tray. The case will also contain a miniature booklet outlining the history of the character.
Future DST figures will include Captain America, Iron Man, and Wolverine, each with alternate outfits and parts. Aimed at the collector’s market, each set is limited to 3,000 pieces. Spider-Man will be on store shelves during the latter part of the year, although pre-orders are currently being taken.
The beach, barbecues, and time off from school are some of the most beloved parts of summer vacation. However, we can’t forget about summer blockbusters. While we are still getting over winter weather here in New York City, I can’t help but get into the summer mood hearing all about the movies that are fast approaching. And to make it even better, this summer’s movies have inspired some awesome products. I was happily surprised to see some versatile items that both kids and adults can enjoy, and have compiled some of my favorites below:
The Amazing Spider-Man 2 Mega Blaster Web Shooter with Glove by Hasbro can make a kid feel like his or her favorite superhero. The product comes with a glove just like Spider-Man’s and a wrist-mounted shooter that blasts either water from the refillable water cartridge or the Spidey Shot Web Fluid. Both units are included in the package and are triggered by the push of a small lever with two middle fingers. The Spidey Shot Web Fluid is essentially a type of aerosol string, like Silly String, that comes out in a continuous line that feels like foam. After a few minutes, the fluid dries out and is easily removable from any surface. Although I prefer the web fluid over the water, both methods of simulating Spider-Man make a great way for kids to spend time outside. Kids can definitely enjoy this toy all spring before the movie comes out in May. [Read more...]
Status Media has unveiled the Hero Holder, a mobile device holder featuring popular superheroes. The first Hero Holder will be a limited edition Marvel Spider-Man, available now for pre-sale in advance of The Amazing Spider-Man 2, which will be in theaters May 2. There will also be a super-limited, 1-in-100 variant of Spider-Man in his black costume, which can be found exclusively at ToyWiz.
The Hero Holder comes with two sets of bendable arms that can hold any size mobile device or tablet—vertically or horizontally—including iPhones, Android mobile phones, full sized or mini-iPads, Kindles, or any tablets made for kids or adults. Chargers can easily plug into devices when in the Hero Holder, which will be produced with Wicked Cool Toys. Current licensors offering creative support for the product include Marvel, DC, and WWE.