China Toy Fair


Marvel’s Spider-Man Play Set to Join Disney Infinity

INF2_Marvel_SPDLineupV2-XLDisney has introduced the Marvel Spider-Man Play Set, the latest chapter of Disney Infinity: Marvel Super Heroes (2.0 Edition).

The game will feature a storyline that follows the Green Goblin as he tries to destroy S.H.I.E.L.D. once and for all. He has captured Venom to extract clone symbiotes and hired Mysterio to wreck havoc on the Marvel Universe with him. Players will fight the symbiotes and face off against the villains.

The play set will include playable characters such as Spider-Man, Nick Fury, Iron Fists, and Venom with additional appearances by White Tiger, Black Cat, and Luke Cage. Spider-Man, Nick Fury, Iron Fist, Nova, and Venom will be playable in the new Toy Box 2.0 mode of the game. When players complete the play set, items will unlock to be used along with hundreds of other Marvel and Disney-themed items.

The Spider-Man Play Set will be available in retail stores this fall.

Rubie’s Introduces The Amazing Spider-Man 2 Costume Collection

RubiesSpiderManRubie’s Costume Company Inc. has introduced costumes, masks, and accessories inspired by The Amazing Spider-Man 2 film by Sony Pictures Entertainment. Available in children and adult sizes, The Amazing Spider-Man 2 Costume Collection includes both Spider-Man and the villain Electro.

“Often referred to as the neighborhood super-hero, Spider-Man exudes power and strength while still being relatable,” said Howard Beige, Rubie’s executive vice president. “It’s this kind of character that attracts customers into transforming themselves into Spidey year after year, and this Halloween is no exception.”

The costume collection is available now for this Halloween.

COMMENTARY: Role Play Toys Engage Kids in Superhero Action

It’s no secret that kids are extremely influenced by the characters they see in movies and on TV. Superheroes are particularly influential, with their mankind-saving tendencies and super-human abilities. The best thing about superheroes is that they appeal to kids and adults alike, since many of the iconic superheroes we know and love have been around for decades. Fisher-Price’s DC Super Friends line is geared toward kids as young as 3 years old, and Lego will introduce DC characters into its Duplo line for the first time this year. While play sets and building blocks are popular play patterns for kids and adding their favorite superheroes to the mix is a great way to get kids excited, the toys that make kids feel like they are becoming their favorite superhero are some of the most engaging toys on the market.

Everyone’s favorite friendly neighborhood Spider-Man is now back on the block with new enemies. The Amazing Spider-Man 2 opened in theaters Friday, May 2, and now kids can take home all of the web-slinging action, thanks to Hasbro’s intense line of role-play and action figure toys.

Marissa.May13.Hasbro.SPIDER-MAN-MOTORIZED-SPIDER-FORCE-WEB-BLASTERWith the wrist-mounted Motorized Spider Force Web Blaster, kids can fire foam discs featuring web embellishments up to 20 feet with rapid speed. Each Motorized Spider Force Web Blaster comes with 10 Nerf foam discs that can be stored in the storage compartment on the top of the toy so they won’t get lost. Don’t worry—the foam discs are harmless and don’t hurt if you get hit with them. Designed for kids ages 5 and up, kids can take on any villain with this fun role-play toy. I should also note—it’s unbelievably fun for adults, too (especially if you have kids around willing to scoop up the discs for you). Just don’t let the name fool you—there are no messy webs with this product, just soft, foam discs! [Read more...]

DST’s Retro Spider-Man Web-Swings Out of the Past

Retro-Spider-Man1Diamond Select Toys (DST) will release a line of gift sets inspired by Marvel Comics‘ The Amazing Spider-Man’s earliest appearances, including his original “circle suit” costume that dates back to 1973. Crafted by EMCE Toys, this retro Spider-Man will have removable head and costume, allowing additional heads, hands, outfits, and accessories in the set to turn him into Daily Bugle photographer Peter Parker, or a more comical version of the super-hero.

The 1970s-style Spider-Man figure will come packaged in a reproduction window box inside a larger collector case. Additional outfits and parts will come packaged on an adjacent display tray. The case will also contain a miniature booklet outlining the history of the character.

Future DST figures will include Captain America, Iron Man, and Wolverine, each with alternate outfits and parts. Aimed at the collector’s market, each set is limited to 3,000 pieces. Spider-Man will be on store shelves during the latter part of the year, although pre-orders are currently being taken.

Marvel, Feld Entertainment Release Exclusive Marvel Comic Book for Marvel Universe Live!

MarvelLiveThis summer, Marvel Universe Live! will bring more than 25 Marvel characters together for a live arena show that will tour 85 cities, and debuts this July in Tampa, Fla.

Feld Entertainment, the producer of Marvel Universe Live!, will release an exclusive prequel comic book created by Marvel. It will give audiences insight into the story behind the show, as well as introduce a new item in the Marvel Universe that plays a key role in the live show: the Lectro Link.

Written by Frank Tieri and illustrated by Miguel Sepulveda, with color art by Jay David Ramos, the comic is available for a limited time to those who pre-order tickets. The Lectro Link, meanwhile, is being made available as a unique collectible item, which customers can either pre-order online when purchasing tickets or buy at the show.

(4/23: The headline has been changed from “Pre-Order Marvel Universe Live! Tickets, Get Exclusive Comic Book.”)

COMMENTARY: Prepare for Upcoming Summer Blockbusters with These Toys

The beach, barbecues, and time off from school are some of the most beloved parts of summer vacation. However, we can’t forget about summer blockbusters. While we are still getting over winter weather here in New York City, I can’t help but get into the summer mood hearing all about the movies that are fast approaching. And to make it even better, this summer’s movies have inspired some awesome products. I was happily surprised to see some versatile items that both kids and adults can enjoy, and have compiled some of my favorites below:

Apr2.SpidermanThe Amazing Spider-Man 2 Mega Blaster Web Shooter with Glove by Hasbro can make a kid feel like his or her favorite superhero. The product comes with a glove just like Spider-Man’s and a wrist-mounted shooter that blasts either water from the refillable water cartridge or the Spidey Shot Web Fluid. Both units are included in the package and are triggered by the push of a small lever with two middle fingers. The Spidey Shot Web Fluid is essentially a type of aerosol string, like Silly String, that comes out in a continuous line that feels like foam. After a few minutes, the fluid dries out and is easily removable from any surface. Although I prefer the web fluid over the water, both methods of simulating Spider-Man make a great way for kids to spend time outside. Kids can definitely enjoy this toy all spring before the movie comes out in May. [Read more...]

Status Media Heroically Debuts Hero Holder

Status Media has unveiled the Hero Holder, a mobile device holder featuring popular superheroes. The first Hero Holder will be a limited edition Marvel Spider-Man, available now for pre-sale in advance of The Amazing Spider-Man 2, which will be in theaters May 2. There will also be a super-limited, 1-in-100 variant of Spider-Man in his black costume, which can be found exclusively at ToyWiz.

The Hero Holder comes with two sets of bendable arms that can hold any size mobile device or tablet—vertically or horizontally—including iPhones, Android mobile phones, full sized or mini-iPads, Kindles, or any tablets made for kids or adults. Chargers can easily plug into devices when in the Hero Holder, which will be produced with Wicked Cool Toys. Current licensors offering creative support for the product include Marvel, DC, and WWE.

New C-Preme Helmet Line Features World’s Greatest Super Heroes

Marvel LogoMarvel Entertainment LLC and C-Preme Ltd. partnered for an innovative helmet line that combines 3-D designs with Marvel Super Heroes. Each helmet will represent one character’s core iconography, which means kids can have a replica of Thor’s winged helmet or one with Captain America’s indestructible shield embossed on it. All designs are made using stylized imagery, making protective gear look and feel cool.

The Avengers and Spider-Man will also take new protective form in February, leading to the release of Marvel’s Captain America: The Winter Soldier in April and Columbia Pictures’ The Amazing Spider-Man 2 in May.

Marvel Entertainment Partners with Huffy for New Bicycle Line

Spider-ManMarvel Entertainment LLC and Huffy have announced that they will develop a new line of bicycles, tricycles, scooters, and accessories. The new products will be an expansion in the bike category for Marvel.

The new line will launch in stores in the spring and fall of next year. The addition of Marvel’s Guardians of the Galaxy also introduces Marvel’s newest heroes.

The Spider-Man bike is the first in the category to feature the character’s web design as a web trap which holds villain and hero toys. Another version of the bike includes a special plastic web-frame design. Scooters and tricycles feature interactive lights and sounds. The Huffy line of Marvel products will include multiple designs at top retail stores across the U.S.

Marvel Select Photo Contest Winners Revealed

MarvelSelectPhotoContest.runnerupThe Marvel Select photo contest is complete. Marvel went through all of the entries and picked out the three best, based on a variety of criteria, including pose, lighting, composition, complexity, and innovation.

MarvelSelectPhotoContestThe second runner-up is Geof LeBaron, who shot Marvel Select’s Agent Venom being overpowered by the Classic Venom. He wins a pre-production Unleashed Hulk in test packaging and an unpainted Amazing Spider-Man prototype.

The first runner-up was Earl E. Ware III, who shot the Marvel Select Rhino standing victorious over a fallen Spider-Man. Earl is awarded a Fearsome Foes of Spider-Man Gift Set and an unpainted brown Green Goblin prototype.

The winner of the competition is Ryan Vasquez, who shot the Marvel Select Rhino taking on Spider-Man, but this time Spider-Man executes a leap over the mid-stride Rhino. For capturing such an action-packed moment on an elaborate set, Ryan won the grand prize, a Don Cheadle-signed Iron Man 2 War Machine figure, a variant Genis-Vell Captain Marvel figure, a prototype Fearsome Foes of Spider-Man Gift Set, and an unpainted all-black Venom prototype.