Marvel Entertainment Partners with Huffy for New Bicycle Line

Spider-ManMarvel Entertainment LLC and Huffy have announced that they will develop a new line of bicycles, tricycles, scooters, and accessories. The new products will be an expansion in the bike category for Marvel.

The new line will launch in stores in the spring and fall of next year. The addition of Marvel’s Guardians of the Galaxy also introduces Marvel’s newest heroes.

The Spider-Man bike is the first in the category to feature the character’s web design as a web trap which holds villain and hero toys. Another version of the bike includes a special plastic web-frame design. Scooters and tricycles feature interactive lights and sounds. The Huffy line of Marvel products will include multiple designs at top retail stores across the U.S.

Marvel Select Photo Contest Winners Revealed

MarvelSelectPhotoContest.runnerupThe Marvel Select photo contest is complete. Marvel went through all of the entries and picked out the three best, based on a variety of criteria, including pose, lighting, composition, complexity, and innovation.

MarvelSelectPhotoContestThe second runner-up is Geof LeBaron, who shot Marvel Select’s Agent Venom being overpowered by the Classic Venom. He wins a pre-production Unleashed Hulk in test packaging and an unpainted Amazing Spider-Man prototype.

The first runner-up was Earl E. Ware III, who shot the Marvel Select Rhino standing victorious over a fallen Spider-Man. Earl is awarded a Fearsome Foes of Spider-Man Gift Set and an unpainted brown Green Goblin prototype.

The winner of the competition is Ryan Vasquez, who shot the Marvel Select Rhino taking on Spider-Man, but this time Spider-Man executes a leap over the mid-stride Rhino. For capturing such an action-packed moment on an elaborate set, Ryan won the grand prize, a Don Cheadle-signed Iron Man 2 War Machine figure, a variant Genis-Vell Captain Marvel figure, a prototype Fearsome Foes of Spider-Man Gift Set, and an unpainted all-black Venom prototype.

Zuru Creates Creepeez Wall Crawlers Toy Line with Marvel Super Heroes

imagesInnovative toymaker Zuru has announced that it will be creating Creepeez wall crawlers featuring Marvel’s characters from both Spider-Man and The Avengers. The official, Marvel Creepeez hit stores this month at Toys “R” Us and Dollar General stores across the country.

The line will feature fan favorites, including The Hulk, Iron Man, and Captain America, all with creepy sticky feet and the ability to tumble down walls while performing stunts or racing against one another.

Ridemakerz Fuels Support of New Xtreme Customz Line at Mass Retailers

For the first time in the company’s seven-year history, Ridemakerz will launch a national TV advertising campaign to support its new line of Xtreme Customz customizable toy cars, which are available now at Target and Toys “R” Us stores nationwide as well as Toysrus.com.

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Vans and Marvel Launch Super Hero Collection Exclusively at Journeys

Vans and Marvel Entertainment LLC have announced a footwear collection featuring the most iconic Super Heroes of all time coming exclusively to Journeys retail locations throughout the U.S. this month. The collection will launch with Iron Man and Spider-Man, each individually depicted on Vans Classic silhouettes for adults, kids, and toddlers, with a second delivery in March featuring The Avengers[Read more...]

Trends International Launches Tape Works Line

Trends International LLC will launch its exclusive line of decorative tape within its paper craft product category. Tape Works, is causing quite a stir among retailers. Each roll is 50 feet long and can decorate nearly anything, including scrapbook pages, gift packages and bags, cards, school supplies, lockers, and frames. Users can also write on it and layer it to personalize projects. Look now for non-licensed patterns, including mustaches, leopard print, and cupcakes. Licensed titles will follow in March and April.

The Tape Works program includes licenses such as Disney Fairies, Marvel’s Spider-Man, and Warner BrothersThe Big Bang Theory.

Expanding the Tape Works line, as well as launching other products, including new Sandylion paper craft stickers, remains a high priority for the company.

 

Sun-Mate Announces Slew of New Licenses for Entertainment Brands

Sun-Mate Corporation has obtained a number of licensing rights to a broad spectrum of entertainment brands, including Star Wars, Spider-Man, Power Rangers, WWE, the recently announced Hello Kitty and KISS joint branding, and the fashion art brand Public Zoo.

For Star Wars, Sun-Mate will develop ATM machines, arcade-style games, tabletop games, and guitars based on the brand.

Spider-Man and other Marvel Heroes, including Wolverine, Captain America, Iron Man, and Thor, will be featured among keyboards, drums, ATM machines, and other activities being developed by the company for U.S. consumers. Sun-Mate will also develop various Power Rangers-branded pinball game machines, which will incorporate Power Rangers’ themes of fitness, responsibility, teamwork, and helping others.

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Captain Action to Make a Comeback This Fall

Round 2 has announced that for the first time in more than 40 years, Captain Action will once again be associated with Marvel Comics characters. This fall, 1/6-scaled Captain Action costume sets of Spider-Man and Captain America will debut at Toys “R” Us and other specialty retailers. Next year, additional Marvel character costumes sets will be released, including Iron Man and Thor.

Captain Action debuted in the mid-1960s. The action figure is equipped with costumes that allows it be disguised as a number of different super heroes and comic book characters.

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Fall Toy Preview: Maisto-Marvel Toy Airplanes

Marvel Super Hero Squad Caricature Aircrafts are new from Maisto International, Inc. Each of the six characters has its own plane and, with wingspans of approximately four inches, they’re just the right size for little hands. Kids can choose from Captain America, Dr. Doom, Iron Man, Silver Surfer, Spider-Man, and Thor. The products feature a sturdy die-cast metal and plastic construction.

For more Fall Toy Preview coverage, pick up The Toy Book‘s September/October issue!

New Hero to Wear Spider-Man’s Mask

Following a worldwide search for the next Spider-Man, Columbia Pictures and Marvel Studios selected Andrew Garfield to play Peter Parker. Garfield’s upcoming works include The Social Network, about the founding of Facebook, and Never Let Me Go, which he stars alongside Keira Knightley.

The next film, set to release July 3, 2012, is based on a screenplay by James Vanderbilt and will be directed by Marc Webb. Previous Peter Parker star Tobey Maguire reportedly left the project, along with director Sam Raimi, following setbacks.