Spielwarenmesse Announces Topics and Dates for Toy Business Forum

SpielwarenmesseegFrom January 28 to February 1, Spielwarenmesse will be hosting its Toy Business Forum for visitors to the trade show, which is scheduled to take place at the Nuremberg Exhibition Centre.

Visitors can get their knowledge of the industry up to speed at the free forums, where experts will explain new and worthwhile aspects of daily topics in 30-minute presentations.

The forums, which can be followed in both German and English, will be held daily from 1 p.m. to 3 p.m. at Hall 3A. The subjects addressed will be as follows:

  • Wednesday: ToyKnowHow: Experiencing future trends & technologies
  • Thursday: Licenses: Recognizing worldwide trends in 2015
  • Friday: Online Marketing: Understanding strategies on the World Wide Web
  • Saturday: Marketing: Discovering potentials for the trade
  • Sunday: Visual Merchandising: Creating experience worlds

A selection of talks from 2014’s Toy Business Forum can be found at www.youtube.com/spielwarenmesse. Additional information is available at www.toyfair.de/toybusinessforum.

Baby and Infant Products Will Be Bigger than Ever at Spielwarenmesse

SpielwarenmesseegSpielwarenmesse eG has announced an extension of space for baby and infant products at Spielwarenmesse 2015.

Nearly 350 exhibitors will have products for babies and infants at the trade fair, ranging from toys, textile articles, strollers, and furniture. These exhibitors will be located next to similar product groups, which will include dolls, plush, and wooden toys.

The trade fair will take place in Nuremberg from January 28 to February 2 of next year.

Entries to Be Accepted Soon for Spielwarenmesse 2015 ToyAward

SpielwarenmesseegAs of October 1, every Spielwarenmesse exhibitor can enter new products for the ToyAward competition. If they win, their products will be highlighted among the 75,000 new items presented at Nuremberg. A panel of 11 jurors selects products for the coveted new award in four age group-specific categories, based on children’s development stages: baby and infant (0 to 2 years), preschool (3 to 5), school kids (6 to 10), and teenager and family (from 11 years). [Read more...]

Spielwarenmesse eG Organizes World of Toys Pavilion at Kids India 2014

SpielwarenmesseegSpielwarenmesse eG once again organized the World of Toys Pavilion at this year’s Kids India international trade fair in Mumbai. Companies from 12 countries displayed their products on Spielwarenmesse eG’s international joint stand from September 18 to 20.

In total, 153 exhibitors from 13 countries unveiled their products at Kids India, which focused on toys, baby products, licensed products, sporting goods, and leisure and hobby products.

Second Kids India to Kick Off with 40 Percent More Exhibitors

kids india 2014The second annual Kids India will kick off on September 18 with 40 percent more exhibitors than last year. The Indian trade fair will be held at the Bombay Convention & Exhibition Center, with a total of 153 exhibitors from 13 countries. The trade show organizer Spielwarenmesse eG has increased the exhibition area to 8,700 square meters, 1,500 square meters more than last year.

Kids India represents the international platform of the Indian toy industry. In addition to toys, Indian and international exhibitors will be presenting baby products, licenses, sport, leisure, and hobby. At its premiere last year, more than 100 exhibitors and over 5,200 visitors attended the trade show in Mumbai. The show offers participants free workshops and seminars, including national and international speakers discussing current issues and trends in the toy industry. [Read more...]

World of Toys Pavilion at the Hong Kong Toys & Games Fair Grows

SpielwarenmesseegSpielwarenmesse eG is increasing the display space at its World of Toys pavilion at Hong Kong Toys & Games Fair from 385 square meters to 427 square meters. According to Spielwarenmesse eG, 22 companies from 12 countries have already registered for the pavilion, and applications for the pavilion can be submitted until September 30.

The Hong Kong Trade Development Council (HKTDC) organizes the Hong Kong Toys & Games Fair, which is scheduled for January 12 to 15. For more information about the pavilion, contact Andreas Pfeiffer, project manager, Spielwarenmesse eG, at a.pfeiffer@spielwarenmesse.de.

Toys & Kids Russia Becomes Kids Russia

Kids Russia will be held at the Crocus Expo International Exhibition Centre in Moscow from March 11 to 13. The trade fair, now in its ninth year, has been renamed Kids Russia after previously being called Toys & Kids Russia. The new title is meant to highlight that the fair is part of the Spielwarenmesse eG portfolio of trade fairs.

With its international World of Toys trade fair program, Kids Russia helps companies gain a potential foothold in Eastern Europe’s toy market. The event is organized by Grand Expo, formerly RNTA Expo, a company in which Spielwarenmesse eG holds a share together with other Russian toy manufacturers.

The closing date for registration for the World of Toys Pavilion at Kids Russia is November 30. Questions can be answered by Sabine Liebscher, senior project manager at Spielwarenmesse eG, who can be reached at +49 (0) 9 11/9 98 13-11 or s.liebscher@spielwarenmesse.de.

Kids India 2014 Announces Special Educational Program Open to TIA and CTA Members

kids india 2014Toy Industry Association (TIA) and Canadian Toy Association (CTA) member companies with an interest in the Indian toy market are invited to participate in a special program for overseas visitors at the second annual Kids India, a three-day trip that will provide toy makers with a view inside India’s rapidly developing economy and emergent retail landscape. The program is hosted by Spielwarenmesse eG (Nuremberg Toy Fair) in cooperation with the Indo-German Chamber of Commerce (IGCC), and will run from September 18 to 20 at the Bombay Convention and Exhibition Center in Mumbai.

The program will kick off on September 18, when visiting toy companies will connect with representatives of Spielwarenmesse eG and receive a tour around the Kids India fair, before taking part in the fair’s workshop program, followed by a dinner reception at the Westin Hotel. Participants will also visit various Mumbai-based toy stores, including the world-renowned Hamleys Toy Shop, and receive information about the Indian toy market, including consumer demographics and opportunities for market entry. The program will conclude on September 20 with a sightseeing tour of Mumbai. [Read more...]

Report for Spielwarenmesse 2014 Is Now Available

SpielwarenmesseegSpielwarenmesse eG has released a report showing the main trends for the toy industry this year, which are identified as Fit4Life, Retromania, Mini Is King, and TechToys.

Among the report’s findings from Spielwarenmesse 2014, China had the largest number of international visitors, the total number of visitors from all around the world increased by more than 3,000, and 50 more suppliers exhibited baby and infant articles compared to last year.

An online version of the full report can be viewed and downloaded at the Spielwarenmesse website.

Spielwarenmesse’s TrendGallery Presents Four Trends for 2014

At Spielwarenmesse 2014 the new TrendGallery will debut upcoming trends and product novelties in Hall 3A. Product displays are given a platform next to presentations and guided tours. From Wednesday to Sunday during the Toy Fair, the trend experts Reyne Rice (U.S.) and Dr. Maria Costa (Spain) will detail the individual trend segments and introduce new products. Exhibitors will also be presenting campaigns live.

For an overview of the global toy trends, Spielwarenmesse eG has created an international TrendCommittee. These trends scouts report on the latest trends from the industry from all around the world. As a preview on Spielwarenmesse 2014, the international TrendCommittee has already spotted four trends:

  •  Fit4Life: Toys that Promote Life Skills: Through practical methods such as gardening, sewing, handicrafts, cooking and pretending to be doctors, these toys impart important skills and prepare children for life.
  • Retromania: Retro Toys and Retro Licences: Toys and heroes that grown-ups know from their own childhood are experiencing a revival. The new retro toys are often equipped with plenty of smart features.
  • Mini is King: Mini Toy Versions: This development presents particular challenges in respect of products, and games in particular. More often than not, they have to be scaled down to accommodate a growing demand for mobility and transportability
  • TechToys: Technology Teams up with Tradition: Traditional games and digital domains are producing game combinations which appeal to the young and old.