China Toy Fair


Toys & Kids Russia Becomes Kids Russia

Kids Russia will be held at the Crocus Expo International Exhibition Centre in Moscow from March 11 to 13. The trade fair, now in its ninth year, has been renamed Kids Russia after previously being called Toys & Kids Russia. The new title is meant to highlight that the fair is part of the Spielwarenmesse eG portfolio of trade fairs.

With its international World of Toys trade fair program, Kids Russia helps companies gain a potential foothold in Eastern Europe’s toy market. The event is organized by Grand Expo, formerly RNTA Expo, a company in which Spielwarenmesse eG holds a share together with other Russian toy manufacturers.

The closing date for registration for the World of Toys Pavilion at Kids Russia is November 30. Questions can be answered by Sabine Liebscher, senior project manager at Spielwarenmesse eG, who can be reached at +49 (0) 9 11/9 98 13-11 or s.liebscher@spielwarenmesse.de.

Kids India 2014 Announces Special Educational Program Open to TIA and CTA Members

kids india 2014Toy Industry Association (TIA) and Canadian Toy Association (CTA) member companies with an interest in the Indian toy market are invited to participate in a special program for overseas visitors at the second annual Kids India, a three-day trip that will provide toy makers with a view inside India’s rapidly developing economy and emergent retail landscape. The program is hosted by Spielwarenmesse eG (Nuremberg Toy Fair) in cooperation with the Indo-German Chamber of Commerce (IGCC), and will run from September 18 to 20 at the Bombay Convention and Exhibition Center in Mumbai.

The program will kick off on September 18, when visiting toy companies will connect with representatives of Spielwarenmesse eG and receive a tour around the Kids India fair, before taking part in the fair’s workshop program, followed by a dinner reception at the Westin Hotel. Participants will also visit various Mumbai-based toy stores, including the world-renowned Hamleys Toy Shop, and receive information about the Indian toy market, including consumer demographics and opportunities for market entry. The program will conclude on September 20 with a sightseeing tour of Mumbai. [Read more...]

Report for Spielwarenmesse 2014 Is Now Available

SpielwarenmesseegSpielwarenmesse eG has released a report showing the main trends for the toy industry this year, which are identified as Fit4Life, Retromania, Mini Is King, and TechToys.

Among the report’s findings from Spielwarenmesse 2014, China had the largest number of international visitors, the total number of visitors from all around the world increased by more than 3,000, and 50 more suppliers exhibited baby and infant articles compared to last year.

An online version of the full report can be viewed and downloaded at the Spielwarenmesse website.

Spielwarenmesse’s TrendGallery Presents Four Trends for 2014

At Spielwarenmesse 2014 the new TrendGallery will debut upcoming trends and product novelties in Hall 3A. Product displays are given a platform next to presentations and guided tours. From Wednesday to Sunday during the Toy Fair, the trend experts Reyne Rice (U.S.) and Dr. Maria Costa (Spain) will detail the individual trend segments and introduce new products. Exhibitors will also be presenting campaigns live.

For an overview of the global toy trends, Spielwarenmesse eG has created an international TrendCommittee. These trends scouts report on the latest trends from the industry from all around the world. As a preview on Spielwarenmesse 2014, the international TrendCommittee has already spotted four trends:

  •  Fit4Life: Toys that Promote Life Skills: Through practical methods such as gardening, sewing, handicrafts, cooking and pretending to be doctors, these toys impart important skills and prepare children for life.
  • Retromania: Retro Toys and Retro Licences: Toys and heroes that grown-ups know from their own childhood are experiencing a revival. The new retro toys are often equipped with plenty of smart features.
  • Mini is King: Mini Toy Versions: This development presents particular challenges in respect of products, and games in particular. More often than not, they have to be scaled down to accommodate a growing demand for mobility and transportability
  • TechToys: Technology Teams up with Tradition: Traditional games and digital domains are producing game combinations which appeal to the young and old.

Toy Business Forum Brings Knowledge to Spielwarenmesse eG

ToyBusinessForumThe Toy Business Forum offers extra knowledge for exhibitors and visitors at Spielwarenmesse eG. At the forum, scheduled for January 29 to February 3, experts speak on the latest toy trends as well as unusual marketing tools.

Christian Blümelhuber, professor at the Berlin University of the Arts, will tackle the subject of future management; while toy specialist Reyne Rice will reveal the latest developments in the international toy market. Meanwhile, Andreas Haderlein will discuss what strategies tomorrow’s shops should adopt.

The following daily presentations are scheduled for 1 p.m. to 3 p.m. in Hall 3A:

  • Wednesday: ToyKnowHow—Recognizing Trends, Shaping the Future
  • Thursday: Multichannel—Successful Use of New Opportunities
  • Friday: Future Retail—Tomorrow’s Shop
  • Saturday: Marketing—Retail Branding
  • Sunday: Multichannel—Offline and Online for Success
  • Monday: Live Actions

A detailed overview of the topics is available at www.toyfair.de/toybusinessforum. The presentations will be given in German and English.

New Exhibitor Center Moves to New Hall 3A for Spielwarenmesse 2014

Spielwarenmesseeg

The New Exhibitor Center will move to the newly built hall 3A for next year’s Spielwarenmesse fair from January 29 to February 2,which marks the official opening of the new hall.

Approximately 60 national and international exhibitors who have never exhibited at Spielwarenmesse before present their products in the New Exhibitor Center every year. Here traders find new business contacts and product ideas for all toy segments in the shortest possible time.

The fair organizer Spielwarenmesse eG takes care of stand organization and planning and the relevant marketing of the first-time exhibitors in the New Exhibitor Center. Besides the complete stand equipment, the companies can take advantage of many marketing measures for highlighting their products.

More than 300 manufacturers from the total of around 2,700 exhibitors will exhibit for the first time at Spielwarenmesse 2014.

Kids India Premieres in Mumbai

An estimated 5,237 buyers and retailers attended the premiere of Kids India in Mumbai. The high number of trade visitors and positive response on the part of exhibitors surpassed all expectations of organizer Spielwarenmesse eG.

The new trade fair Kids India is a business platform for the growing Indian toy market. Exhibitors presented toys, baby articles, licensed products, sport articles, leisure, and hobby articles. Spielwarenmesse eG organized the new trade fair with the support of the Indo-German Chamber of Commerce (IGCC), in cooperation with the Sports Goods Export Promotion Council (SGEPC) and The All India Toy Manufacturers’ Association (TAITMA).

The three-day seminar and workshop program featured a kick-off event for the charity campaign Value of Play for India, which aims to raise awareness of the value of play in the Indian population, and to foster personal development potential in underprivileged children through play. The newly founded Value of Play committee explored the question, “How do toys and play affect the overall development of a child?” in a panel discussion.

Nuremberg Toy Fair Highlights Digital Toys

The Spielwarenmesse International Toy Fair Nürnberg 2013 will tackle the increasing digitization of classic toys with the fair’s key theme, “Toys 3.0—The Next Generation.” Exhibitors and manufacturers can present and try out iToys, also called “appcessories,” and toys with digital and virtual components.

Spielwarenmesse eG is also examining consumer and user behavior of so-called “digital natives” in a new study. The results of the analysis will be presented in the Toys 3.0 area at the central entrance during the International Toy Fair.

Toys & Kids Russia, Slated for March, to Include World of Toys Pavilion

Spielwarenmesse eG is organizing a World of Toys pavilion at Toys & Kids Russia in Moscow, slated to run March 14-16. Companies such as NICI GmbH, Sieper GmbH, and Mattel Europe Holdings B. V. have already secured a place in the World of Toys Pavilion.

Not only will Toys & Kids Russia showcase toys, but baby fashions, strollers, and hobby, outdoor, playground, and sport articles will also be on display. In the special “What’s New!” area, exhibitors can highlight one of their new products to specifically attract visitors to their stand. Exhibitors can also develop personal contacts at meetings with potential Russian importers and distributors in the Retail Center.

Toys & Kids Russia takes place in the Crocus Expo International Exhibition Centre in Moscow for the sixth time. It is organized by RNTA Expo, a joint company of Spielwarenmesse eG and the Russian National Toy Association.

[Read more...]

The Toy Book Named Exclusive North American Publication for International Toy Fair Nuremberg

The Toy Book has been named the exclusive North American publication for International Toy Fair Nuremberg 2012 by organizer Spielwarenmesse eG. The show will be held February 1-6. The International Toy Fair, held in Nuremberg, Germany is the world’s leading fair for toys, hobby, and leisure-time articles.

The show is open exclusively to the specialist trade, and is a communications and buying platform for both national and international manufacturers, as well as specialist traders and buyers from around the globe. The show features 2,600 exhibitors from 64 countries, and receives 76,000 visitors from 115 countries. More than one million products will be showcased, including 70,000 new products.

The show will feature brands and products for all sales channels. Special events taking place at the show include the Toy Fair Special Toys Go Green, the Global Toy Conference, the Toy Business Forum, and the Building Our Future Toy Conference.

For editorial coverage opportunities in The Toy Book’s Nuremberg Toy Fair issue, please contact Jackie Breyer at jbreyer@toybook.com. For advertising/promotional opportunities, please contact Jonathan Samet at (212) 575-4510 or jsamet@adventurepub.com.