Nuremberg Toy Fair Highlights Digital Toys

September 17, 2012 By

The Spielwarenmesse International Toy Fair Nürnberg 2013 will tackle the increasing digitization of classic toys with the fair’s key theme, “Toys 3.0—The Next Generation.” Exhibitors and manufacturers can present and try out iToys, also called “appcessories,” and toys with digital and virtual components.

Spielwarenmesse eG is also examining consumer and user behavior of so-called “digital natives” in a new study. The results of the analysis will be presented in the Toys 3.0 area at the central entrance during the International Toy Fair.

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Toys & Kids Russia, Slated for March, to Include World of Toys Pavilion

January 17, 2012 By

Spielwarenmesse eG is organizing a World of Toys pavilion at Toys & Kids Russia in Moscow, slated to run March 14-16. Companies such as NICI GmbH, Sieper GmbH, and Mattel Europe Holdings B. V. have already secured a place in the World of Toys Pavilion.

Not only will Toys & Kids Russia showcase toys, but baby fashions, strollers, and hobby, outdoor, playground, and sport articles will also be on display. In the special “What’s New!” area, exhibitors can highlight one of their new products to specifically attract visitors to their stand. Exhibitors can also develop personal contacts at meetings with potential Russian importers and distributors in the Retail Center.

Toys & Kids Russia takes place in the Crocus Expo International Exhibition Centre in Moscow for the sixth time. It is organized by RNTA Expo, a joint company of Spielwarenmesse eG and the Russian National Toy Association.

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The Toy Book Named Exclusive North American Publication for International Toy Fair Nuremberg

October 14, 2011 By

The Toy Book has been named the exclusive North American publication for International Toy Fair Nuremberg 2012 by organizer Spielwarenmesse eG. The show will be held February 1-6. The International Toy Fair, held in Nuremberg, Germany is the world’s leading fair for toys, hobby, and leisure-time articles.

The show is open exclusively to the specialist trade, and is a communications and buying platform for both national and international manufacturers, as well as specialist traders and buyers from around the globe. The show features 2,600 exhibitors from 64 countries, and receives 76,000 visitors from 115 countries. More than one million products will be showcased, including 70,000 new products.

The show will feature brands and products for all sales channels. Special events taking place at the show include the Toy Fair Special Toys Go Green, the Global Toy Conference, the Toy Business Forum, and the Building Our Future Toy Conference.

For editorial coverage opportunities in The Toy Book’s Nuremberg Toy Fair issue, please contact Jackie Breyer at jbreyer@toybook.com. For advertising/promotional opportunities, please contact Jonathan Samet at (212) 575-4510 or jsamet@adventurepub.com.

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World of Toys Redesigns Website

April 16, 2010 By

Spielwarenmesse eG has relaunched its World of Toys website, www.world-of-toys.org.  The redesigned site provides more information about worldwide trading platforms, and background knowledge on the industry’s international sales channels.

At the website, visitors can view toy market statistics, general market trends and developments, and trade show information for Europe, India, Japan, and Russia, as well as the Middle East, North America, South America, and Asia-Pacific regions

For more information or to subscribe to the World of Toys’ newsletter, visit www.world-of-toys.org.

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More Attendees Visit Toy Russia 2010

April 8, 2010 By

Although Toy Russia 2010, held in Moscow, was one day shorter than the previous year, the number of visitors rose to 6,273, an increase of 25 percent. The share of trade visitors also increased to 84 percent, compared to 77 percent in 2009. The expo featured 11 exhibitors from China, Germany, France, Great Britain, Hong Kong, Italy, Spain, and Cyprus. Four percent of attendees traveled internationally.

Toy Russia 2010, held March 10-12, marked the debut of World of Toys, an international fair program by Spielwarenmesse eG that provides toy manufacturers support and advice for trade fair marketing presentations. The Nuernberg company, which organizes the Spielwarenmesse International Toy Fair Nuernberg, organized Toy Russia with the Russian National Toy Association (RTNA).

Toy Russia 2011 will be held March 15-18, 2011.

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