Madmouse Is in the House with Frozen Impact, Mystic Breeze, and Treeatures

Madmouse.FrozenImpactMadmouse is introducing new products to be released into the market next year. They include Frozen Impact, a new line of cars made out of real ice. Kids can create their own ice cars, challenge their friends, break through ice walls and other obstacles, destroy their cars, and more.

Another product, Mystic Breeze, submerges kids in a world where they are able to create, decorate, and hide their own flowers in a magic blossom. There is also Treeatures for preschoolers, featuring a community of animals with the power to exchange traits, allowing them to overcome any challenge. Kids can create their own Treeature out of thousands of different combinations.

These three toy lines and much more will be presented in January and February at Hong Kong Toys & Games Fair and Spielwarenmesse, respectively, and will be available for distribution all over the world.

New Lifestyle Hall to Open Its Doors at Spielwarenmesse 2015

SpielwarenmesseegSpielwarenmesse eG will introduce a new area of products dedicated to letting kids express themselves at next year’s toy fair. The new Lifestyles area will include a range of fashion and trend-related goods including clothing, accessories, and toys with a focus on letting children and young people develop their own style.

Companies in the new hall will exhibit items pertaining to fashion, home decoration, designer toys, stationary, fan and souvenir articles, and licensed products. During Spielwarenmesse next year, buyers and traders will find these products in the central entrance hall of the Nuremberg Exhibition Centre and online at www.spielwarenmesse.de/lifestyle.

Nuremberg Toy Fair Looks to Continue Momentum of Past Year

NurembergNuremberg Toy Fair 2015 is scheduled for January 28 to February 2 of next year. It will be located in Nuremberg, Germany, and is estimated to attract 75,888 trade visitors from 122 countries, based on 2014 figures.

Of more than 75,000 visitors and approximately 2,748 exhibitors, 56 and 71 percent, respectively, are expected to come from outside Germany. Meanwhile, among 2014 exhibitors, 90 percent will exhibit again in 2015. Finally, 92.5 percent of visitors are involved in the purchasing decisions for their companies.

Spielwarenmesse’s accompanying program includes the Global Toy Conference, Toy Business Forum, New Exhibitor Center, Trend Gallery, and the ToyAwards. Kallman Associates Inc. serves as the exclusive U.S. representative for the event in Nuremberg, and will organize two U.S. international pavilions at the 2015 show, and can help exhibitors secure a booth.

Nuremberg Toy Fair Welcomes 77,500 Visitors

Approximately 77,500 buyers and retailers from all over the world (119 countries) came to Nuremberg for the 63rd Spielwarenmesse International Toy Fair Nuremberg. The share of international visitors increased to 55 percent, which Spielwarenmesse EG attributes to the new Wednesday start date of the fair. Most of the buyers came from the U.S., Russia, and Great Britain.

Most exhibitors plan to return for the fair next year. Of the 2,776 exhibitors, 92 percent said they will come back for International Toy Fair 2013, and 87 percent of visitors said they will attend the fair next year. Additionally, 347 exhibitors presented their products for the first time at this fair, compared to 325 new exhibitors in 2011. The 2013 show is slated to run from January 30 to February 4.

This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Nuremberg ToyAward Winners Announced

This year, ToyAwards, presented to new products at the Spielwarenmessee International Toy Fair in Nuremberg, were awarded to products that displayed a unique play idea, concept, or creative design, as well as products with material properties and safety aspects. The four categories include Baby & Infant, Preschool, School Kids, and Teenager & Family. The awards aim to provide consumers and the trade guidance on the best new products. Visitors also had the opportunity to choose their personal favorite, the Traders’ Favorite, from the four ToyAward winners. The awards were announced at the closing press conference, and the winners received a prize of 20,000 euros.

The winners were:

Baby & Infant: Mini Micro with Seat/ Micro Mobility Systems Ltd. The Mini Micro grows with the child. One-year-olds can take their first ride on a Mini Micro and convert the roller later on.

[Read more...]

Toy Fair Nürnberg to Feature Green Area

The 2011 Spielwarenmesse International Toy Fair Nürnberg will feature a “green oasis” area in the newly built central entrance (Eingang Mitte) that will focus on the toy industry’s environmentally aware movement. Under the motto of “Toys go green,” the area will focus on sustainability and various aspects of toys going green including material selection, packaging, transport, and logistics. Additionally, the fair team will present ideas and approaches to encourage toy professionals to run their business operations in a more sustainable way.

The Spielwarenmesse International Toy Fair Nürnberg will be held February 3-8, 2011 in Nuremberg, Germany.

The Toy Book’s Toy Report 01/05/10

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Catch up on last week’s news! Read The Toy Book Toy Report for 01/05/10.

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