Spielwarenmesse Revises Internet Presence to Offer More Content

SpielwarenmesseegSpielwarenmesse’s website www.spielwarenmesse.de has a new design that presents information on both upcoming fairs and the world toy market. The new website was developed with Fork Unstable Media GmbH, a Hamburg-based agency, and has flexibility for use on PC, tablet, and mobile phone.

Interested companies can now quickly find information about the fair and exhibitors can discover details on fair services available. In addition, visitors and journalists have convenient access for buying tickets and obtaining the latest press releases, respectively. Information about Spielwarenmesse is also available in 41 languages, including Albanian, Indonesian, and Korean.

Spielwarenmesse will take place in Nuremberg from January 28 to February 2.

Global Toy Conference Shows Traders How to Get Customers Into Their Shops

Global Toy ConferenceNext month at the Global Toy Conference at Spielwarenmesse on January 2, traders can learn how to get customers into their shops from experts. The complete program includes three modules, including pricing strategy, product presentation, and sales methods.

Speakers, including Christoph Knappik, Dr. Andreas von der Gathen, Professor Wilfried Leven, Hans Jürgen Resas, Dr. Hans-Georg Häusel, and Ingo Vogel, will each provide expert input with presentations based on each of the categories mentioned. Traders will learn how to prepare themselves for long-term success.

Trade visitors can find more information on the 5th Global Toy Conference and obtain conference tickets in conjunction with their Spielwarenmesse entrance ticket at www.globaltoyconference.com.

NumbersAlive! to Debut Internationally at Toy Fairs in Germany, NYC

NumbersAlive!, a suite of playful plush toys, travel books with educational activities, and games to improve numerical literacy, will debut internationally at two toy fairs. NumbersAlive! travels first to Nuremberg, Germany, for the Spielwarenmesse International Toy Fair, held from January 30 to February 4, and next to New York City for the Toy Industry Association’s American International Toy Fair, held from February 10 to 13.

The coordinated NumbersAlive! products develop creativity and inquiry skills as children encounter numerical linkages in shapes, quantities, patterns, names, and order—the basics of mathematical and scientific thinking.

For more information, visit www.numbersalive.org/.