Spielwarenmesse 2017 will spotlight high-tech toys at the Tech2Play zone in Hall 4A. The area will give manufacturers a chance to present their product innovations in the robot toys, electronic pets, R/C drones, 3-D printing, and virtual play categories. [Read more...]
This year, the Spielwarenmesse ToyPreview at Nuremberg’s Exhibition Centre will take place from October 6 to 7. So far, 20 companies are signed up to present their latest products lines and marketing campaigns for the next season. The event will also take place alongside Insights-X, the new office supplies and stationery trade fair, fromOctober 6 to 9.
The ToyPreview enables central buyers, buying groups, licensors, and journalists from the specialist toy press from Germany, Austria, and Switzerland to meet the managing directors and representatives of big companies. Trade visitors wanting to take advantage of the ToyPreview can arrange appointments with exhibitors directly and register online here.
The announcement of the ToyAward winners kicked off the Spielwarenmesse Toy Fair in Neuremberg on Jan. 27. ToyAwards were bestowed in four different age-specific categories. A ten-member expert jury made up of educators, market researchers, international sales agents and, an expert in toy safety chose the winners out of a record-breaking 616 submissions. The criterion for the awards are play fun, originality, safety, finish and quality, comprehensibility of the product concept, and potential for success.
The WIT Panel Discussion: Shifting Trends in Toys, Licensing, and Entertainment will bring industry experts to share business insights with the audience. Topics to be discussed include kid trends in the toy business, the future of licensing, the popularity of STEM toys, changing trends in crowdfunding and social media, and more. Panelists include Trudi Bishop, head of marketing and licensing at Cartamundi; Dr. Amanda Gummer, founder and CEO of Fundamentally Children; Fay Goodman, managing director of Goodmedia Ltd.; and will be moderated by Patti Becker, CEO and founder of Becker Associates LLC. Click here to RSVP for the free event. [Read more...]
Spielwarenmesse eG will showcase model construction products designed for every age group and experience level in the PowerLounge in Hall 7A. The trade show will take place from Jan. 27 to Feb 1. Spielwarenmesse encourages specialty toy retailers seeking models from the hobby segment to stop by and see the new items. [Read more...]
The Toy Business Forum at Spielwarenmesse 2016 will offer visitors to the trade fair complementary lectures and discussion forums on the daily, changing, and current topics in the toy industry. International trade experts will speak about toy tends, marketing know-how, highlights from the international licensing business, and other topics. The Toy Business Forum will take place from January 27 to 31 in TrendGallery, hall 3A, every day between 1 and 3 p.m.
All presentations will be simultaneously interpreted into English or German respectively. Click here to see the full program, or visit Spielwarenmesse’s YouTube channel to view last year’s presentations.
by Scarlett Wisotzki, editor-in-chief, das spielzeug
On June 1, Peter Handstein, the CEO of Hape, rolled out the red carpet for his retailers in France, and gave them a sneak peek of The Little Prince movie and tie-in products prior to their official global release. Scarlett Wisotzki, the editor-in-chief of das spielzeug for the past four years, has this exclusive report: