Sweet Suite 2016

Spielwarenmesse ToyPreview to Run During Insights-X 2016

Logo Spielwarenmesse 2016This year, the Spielwarenmesse ToyPreview at Nuremberg’s Exhibition Centre will take place from October 6 to 7. So far, 20 companies are signed up to present their latest products lines and marketing campaigns for the next season. The event will also take place alongside Insights-X, the new office supplies and stationery trade fair, fromOctober 6 to 9.

The ToyPreview enables central buyers, buying groups, licensors, and journalists from the specialist toy press from Germany, Austria, and Switzerland to meet the managing directors and representatives of big companies. Trade visitors wanting to take advantage of the ToyPreview can arrange appointments with exhibitors directly and register online here.

Spielwarenmesse eG Establishes Subsidiary in India

Logo Spielwarenmesse 2016Spielwarenmesse eG is opening a subsidiary, Spielwarenmesse India Pvt. Ltd, headquartered in New Delhi, India, which will start trading on April 1. The main objectives of the new, wholly-owned subsidiary include representing Spielwarenmesse eG and staging Kids India. [Read more...]

Spielwarenmesse Names Four ToyAward Winners

Logo ToyAward 2016The announcement of the ToyAward winners kicked off the Spielwarenmesse Toy Fair in Neuremberg on Jan. 27.  ToyAwards were bestowed in four different age-specific categories. A ten-member expert jury made up of educators, market researchers, international sales agents and, an expert in toy safety chose the winners out of a record-breaking 616 submissions. The criterion for the awards are play fun, originality, safety, finish and quality, comprehensibility of the product concept, and potential for success.

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Women in Toys to Host Events at Nuremberg Toy Fair

WITWomen in Toys is kicking off trade show season with two events at the Spielwarenmesse Toy Fair in Nuremberg on January 28.

The WIT Panel Discussion: Shifting Trends in Toys, Licensing, and Entertainment will bring industry experts to share business insights with the audience. Topics to be discussed include kid trends in the toy business, the future of licensing, the popularity of STEM toys, changing trends in crowdfunding and social media, and more. Panelists include Trudi Bishop, head of marketing and licensing at Cartamundi; Dr. Amanda Gummer, founder and CEO of Fundamentally Children; Fay Goodman, managing director of Goodmedia Ltd.; and will be moderated by Patti Becker, CEO and founder of Becker Associates LLC. Click here to RSVP for the free event. [Read more...]

PowerLounge at Spielwarenmesse Offers Model Construction Displays

SpielwarenmesseSpielwarenmesse eG will showcase model construction products designed for every age group and experience level in the PowerLounge in Hall 7A. The trade show will take place from Jan. 27 to Feb 1. Spielwarenmesse encourages specialty toy retailers seeking models from the hobby segment to stop by and see the new items.    [Read more...]

Spielwarenmesse eG Offers Toy Business Forum

SpielwarenmesseThe Toy Business Forum at Spielwarenmesse 2016 will offer visitors to the trade fair complementary lectures and discussion forums on the daily, changing, and current topics in the toy industry. International trade experts will speak about toy tends, marketing know-how, highlights from the international licensing business, and other topics. The Toy Business Forum will take place from January 27 to 31 in TrendGallery, hall 3A, every day between 1 and 3 p.m.

All presentations will be simultaneously interpreted into English or German respectively. Click here to see the full program, or visit Spielwarenmesse’s YouTube channel to view last year’s presentations.

TIA Takes Members on Fact-Finding Trip to India

TIA LogoMembers of the Toy Industry Association (TIA) will participate in a fact-finding excursion and cultural immersion program at Kids India, the country’s largest trade event for the toy industry, scheduled to take place September 24 to 26 in Mumbai. Created by the TIA and Spielwarenmesse eG, the program will include a full agenda of show-related activities intended to inform U.S. companies interested in entering the Indian toy market.

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Spielwarenmesse eG Makes Changes to ToyAward Participation Rules

SpielwarenmesseegAs reported by Spielwarenmesse eG, the application period for ToyAward 2016 kicked off on September 1, one month earlier than usual. All toy fair exhibitors can register their products and apply for this prize for free.

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A Preview in Paris: Hape Hosts Sneak Peek of The Little Prince Movie and Tie-In Toys

by Scarlett Wisotzki, editor-in-chief, das spielzeug

On June 1, Peter Handstein, the CEO of Hape, rolled out the red carpet for his retailers in France, and gave them a sneak peek of The Little Prince movie and tie-in products prior to their official global release. Scarlett Wisotzki, the editor-in-chief of das spielzeug for the past four years, has this exclusive report:

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Report of 66th Spielwarenmesse Shows Increase in Exhibitors, Visiting Countries, and More

SpielwarenmesseegSpielwarenmesse eG has released a report summarizing the results of the 66th Spielwarenmesse in Nuremberg. The total number of exhibitors was 2,857, up from 2,748 during the prior year. International exhibitors totaled 2,051 and represented 67 countries, up from 1,951 exhibitors and 61 countries during the previous year. The top five countries based on number of international exhibitors were China, Great Britain, Hong Kong, the U.S., and France. [Read more...]