China Toy Fair


Build-A-Bear Expands the My Little Pony Collection

20424_20333_20401_20401_20425Build-A-Bear Workshop is expanding its My Little Pony collection with the launch of Princess Twilight Sparkle under license from Hasbro Inc. Princess Twilight Sparkle and her trusted assistant Spike the Dragon are now available at Build-A-Bear Workshop stores throughout North America and online at buildabear.com.

The company’s licensing relationship with Hasbro allows guests to engage with the characters and uniquely personalize the ponies. Guests can complete the signature look for Princess Twilight Sparkle with a variety of fashions including a My Little Pony Coronation Cape, Gold Bow Flats, a My Little Pony Friendship is Magic theme song that can be added to any stufffed animal, and a Rainbow Brush.