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Posts Tagged ‘Spin Master’

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This post was written by Elizabeth Reid

Spin Master’s Liv Looks for Partners at Magic Marketplace

Wednesday, August 18th, 2010

Spin Master, Ltd.’s Liv brand is exhibiting at Magic Marketplace this week as Cartoon Network Enterprises (CNE), the licensing and merchandising agent for the brand, helps the doll line make its first push into secondary categories. CNE will be meeting with partners and is actively seeking new licensees in the apparel and accessories categories for Liv. CNE is also seeing partners in other product categories, including footwear, sleepwear, publishing, and interactive. Liv was launched at retail last fall.

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This post was written by Elizabeth Reid

Spin Master Acquires Games from Imagination

Tuesday, August 17th, 2010

Spin Master is expanding into the board games category with the acquisition of eight board games from Imagination Games. The acquired games are Quelf, Fact or Crap, Battle of the Sexes, Would You Rather, Beat the Parents, Urban Myth, Scabs ’N Guts, and Left Center Right.

Earlier this year, Spin Master was appointed partner for production, sales, and marketing for Stratego in North America by owner Royal Jumbo.  That partnership is effective beginning in January 2011. Also earlier this year, Spin Master acquired rights to distribute the board game Hedbanz.

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This post was written by Elizabeth Reid

Giveaway: Tech Deck Releases 100 Autographed Fingerboards

Wednesday, August 4th, 2010

We have a giveaway!

Spin Master, Ltd.’s Tech Deck brand has hooked up with some of the biggest stars in skateboarding for a collection of autographed fingerboards. Skateboarding stars such as Tony Hawk, Ryan Sheckler, and Chris Haslam have personally signed around 100 Tech Deck board packages that are being randomly distributed to mass-market retailers across the nation. The packages can be identified by a special holographic Tech Deck sticker affixed to the front.

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This post was written by Justin McCraw

Bakugan Battle League to Storm Toys “R” Us Stores

Tuesday, July 20th, 2010

Spin Master is teaming with Toys “R” Us to bring Bakugan tournaments to 300 stores nationwide. The Bakugan Battle League will last five months beginning this Saturday, July 24, and will run until Saturday, November 13. Participants bring their own Bakugan Battle Brawlers to the event and can work their way up a ladder.

As a part of the unique, story-based league, how kids play events can directly affect how the story unfolds. Each game point won during the course of the league will count as a vote for what they want to happen next. Participants will receive a Bakugan membership card, league book, exclusive Special Ability Card as well as be able to receive gifts during giveaways. A special commemorative certificate, available to those who complete the league, will be presented during the finale.

A full list of dates, as well as a list of participating Toys “R” Us, can be found after the jump.

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This post was written by Elizabeth Reid

Zapak Games to Distribute Spin Master Toys in India

Monday, July 12th, 2010

Spin Master has signed Zapak Games, the licensing and merchandising arm of Zapak Digital Entertainment, Ltd, as the exclusive distributor for many of the company’s brands in India. Spin Master toys in India will be released in phases. The first releases will be launched this month and will include brands such as Air Hogs, Bendaroos, GloDoodle, Liv Dolls, and Moon Sand.

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This post was written by Justin McCraw

Disney Unveils TRON-Inspired Toys & Electronics

Tuesday, June 22nd, 2010

Disney Consumer Products (DCP) has unveiled its fall lineup of TRON: Legacy-inspired electronics and toys, including action figures featuring impulse light projection technology. Walt Disney Pictures’ TRON: Legacy will hit theaters December 17 in Disney Digital 3-D and IMAX 3-D.

Featuring dark finishes, neon lighting, and a cyber aesthetic, DCP’s new TRON: Legacy line was developed in collaboration with Spin Master, Monster, Performance Designed Products (PDP), Razer, and more. TRON products will be available at retail beginning this October. In addition to the action figures, the line also features core and deluxe vehicles, the TRON Zero Gravity Light Cycle, and more.

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This post was written by Christina Edwards

Spin Master Files Trademark Lawsuit Against Crayola

Monday, June 21st, 2010

Spin Master, Ltd. has filed a trademark infringement lawsuit in the United States District Court for the Central District of California against Crayola, LLC and its intellectual property holding company, Crayola Properties, Inc.

The lawsuit alleges that Crayola knowingly, willingly, and unlawfully is infringing and intends to infringe on Spin Master’s Liv trademark with its Liv Crayola line of products that is targeted at young girls. The line launched last June.

Spin Master is seeking damages, attorney’s fees, and a permanent injunction barring Crayola from infringing on Spin Master’s “Liv” trademark.

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This post was written by Elizabeth Reid

The Last Airbender Products to be Released This Summer

Monday, June 7th, 2010

Nickelodeon Consumer Products (NCP) has announced a full slate of consumer products for Paramount Pictures and Nickelodeon Movies’ live-action, July 2 theatrical release, The Last Airbender, directed by M. Night Shyamalan. The line-up of products inspired by the film will be available this summer through the holiday season.

Consumers can expect to see almost 30 new products in a number of categories including publishing, home décor, apparel, jewelry, and accessories.

Some of the licensees on board for the franchise include action figures, play sets, role play items, vehicles, and more from Spin Master; video games from THQ; construction-themed sets and products from Mega; DVDs from Paramount Home Entertainment; party goods from American Greetings; customizable goods from HP; prequel manga, movie manga, and cinemanga from Del Rey Manga; junior novelization, movie storybook, ready to reads, and lost scrolls collection from Simon and Schuster; an activity digest, a full-color scrapbook, and an activity book from Random House; and Mad Libs from Penguin/Grosset Dunlap.

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This post was written by Elizabeth Reid

An Array of Olivia Products to Hit Stores This Fall

Monday, June 7th, 2010

Chorion has announced that the first wave of Olivia consumer products will hit store shelves in the U.S. starting with back-to-school 2010.

Global master toy licensee Spin Master will support its range of Olivia preschool girls’ toys with a major TV advertising campaign and promotional in-store marketing programs. Other categories for the upcoming Olivia launch will include games, publishing, puzzles, novelty, DVDs, apparel, and accessories. Plans are in place for dedicated Olivia sections at retailers such as Toys “R” Us, Target, Barnes & Noble, and Borders. International consumer products are scheduled for a 2011 release with TV tie-in books paving the way in key markets.

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This post was written by Elizabeth Reid

Royal Jumbo Appoints Spin Master as Stratego Licensee for North America

Friday, May 7th, 2010

Royal Jumbo, part of The Netherlands’ JumboDiset toy company, has appointed Spin Master as its partner for the production, sales, and marketing of Stratego in North America and Canada. The agreement with Spin Master will start January 1, 2011.

Royal Jumbo recently announced that its exclusive Stratego license agreement with Hasbro, which ends at the end of this year, would not be renewed. The partnership between Hasbro and Royal Jumbo lasted for nearly 50 years. Royal Jumbo stated that “strategic changes in both companies ultimately drove the decision not to renew the license after its regular expiration.”

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