Ben Gadbois (BG): While it isn’t a category itself, robotic technology is advancing the toy industry in revolutionary new ways. Toy robots are nothing new to the market, but over the past few years we are seeing more innovative integration of robotics, allowing kids to do incredible things. From our trainable, voice-recognizing dog, Zoomer, to the autonomous, fiercely independent Zoomer Dino, toys are coming to life and great new play patterns are emerging. This year, we are fusing the latest technology and robotics with the iconic Meccano brand (known as Erector in the U.S.) with our latest robot, Meccanoid G15 KS. Meccanoid embodies the core values of science, technology, engineering, and math (STEM), and empowers children by acting as a fun and engaging way to learn about coding, robotics, and engineering. As society advances, so do our toys, and there is a new thirst in the market as consumer behavior shifts toward products that can be both fun and educational. [Read more...]
This year, Spin Master Ltd. is working with Meccano—known as Erector in the U.S.—on Meccanoid G15 KS, a personal robot built with the latest Meccano parts. It is an advanced, yet easy-to-use open source Robotic Building platform, accessible to builders covering a broad range of ages and skill sets. Four feet tall and programmable, the robot is comprised of 550 parts and comes with a companion app, whereby owners can save animations and share them with friends. [Read more...]
Twenty One Toys has partnered with Spin Master Ltd. to send its Empathy Toy to children and communities in need in Israel and Gaza. For Twenty One Toys, it represents the opportunity to have an impact far from home.
The Empathy Toy is a blindfolded puzzle game for kids and adults, designed to get players to think creatively, laugh through frustration, and help build a spirit of dialogue and understanding.
Spin Master Ltd. recently sent thousands of its toys to summer camps and kibbutz community centers in southern Israel, where children and families currently seek shelter amid the hostilities. It’s the third donation program for a war-torn area launched by Spin Master during the past eight years. Local and international support has included free freight shipping of all toys by El Al Airlines.
Paramount Licensing has agreed to a master toy license deal with Spin Master Ltd. for next summer’s film Monster Trucks. It marks the first licensee partnership in support of the live action film, which is based on an original concept by Paramount and directed by Chris Wedge.
Spin Master will develop an extensive line up of vehicle-based products that will launch alongside the film.
“This line will be a major presence at retail and a cornerstone of our licensing program across all major categories,” said LeeAnne Stables, president of consumer products and head of Paramount’s marketing partnerships.
Paw Patrol is headed to Toys “R” Us stores nationwide and online at toysrus.com on May 18. Developed by Spin Master Ltd., Paw Patrol is the No. 1 rated preschool series and airs weekdays on Nickelodeon. Throughout June, Toys “R” Us will be the only retailer to offer the new preschool line of plush, vehicles, figures, and more based on the TV show.
The new product range includes a number of collectible items for kids ages 3 and up.
The Action Pack Pup with Badge figure comes with a push-button transforming backpack and a kid-sized, snap-on role-play badge.
Paw Patrol Racers each include a pup or a figure molded inside that hero’s signature vehicle. [Read more...]
Spin Master Ltd. has released, Tenkai Knights Battle for Quarton, a free mobile gaming app based on the hit kids’ TV series, Tenkai Knights. The new game-based app is available for download to iOS devices in the App Store.
Players tap and swipe to help their favorite Tenkai warriors to defeat the evil Vilius and his corrupted army to save the planet Quarton. Developed by Game Pill, the app features all four Tenkai Knights as they race through four different levels.
On February 15, the eve of American International Toy Fair, hundreds of toy executives and industry guests gathered at the Grand Hyatt Hotel in New York City for the 14th Annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony. Rainbow Loom, from Choon’s Design LLC, won Toy of the Year as well as prizes in three additional categories, while GoldieBlox and the Spinning Machine, from GoldieBlox Inc., took home the People’s Choice award by pulling in the most online votes from consumers.
The event also featured five inductions into the Toy Industry Hall of Fame: Jill Barad, former chairman and CEO, Mattel; Horst Brandstätter, president and owner, Playmobil/geobra Brandstätter GmbH & Co. KG; Jack Friedman, former chairman, CEO, and co-founder, Jakks Pacific; and Arthur “Spud” Melin and Richard Knerr, co-founders of Wham-O Toy. [Read more...]
Flutterbye: A world of fairytale creatures comes twirling, dancing, spinning, and of course, flying into kids’ rooms. Driven by innovation, Flutterbye puts the control into girl’s hands, inviting them to unlock their fairies’ hidden potential and joy.
Ionix: These construction bricks shape-shift and change to become mini figures, action figures, weapons, gear, gadgets, and more. They also snap together with other leading construction systems.
How to Train Your Dragon 2 by Ionix: Kids can shape-shift and build their favorite dragons with new Ionix bricks, and recreate the incredible adventures of Toothless, Hiccup, and all of their friends as they battle against new foes and other threats to their homes on Berk.
Pokémon by Ionix: Ionix bricks bring favorite Pokémon characters like Pikachu, Chespin, Fennekin, Froakie, and more to life.
Maddy: Spin Master’s newest interactive doll, Maddy, is a talking, moving, “thinking” animated toy. Maddy’s glasses are a pair of high-resolution LED screens that function as her eyes, but will also play short animations, and can even be used to play mini games. Kids can download the free companion app to call and text their Maddy, play games with her, and discover some of her hidden features.
Paw Patrol: Based on a top-rated preschool series airing every weekday on Nickelodeon, this new toy line features lovable pups, cool vehicles, and magical transformations.
Zoomer Dino Boomer: This new guard dino runs around on two feet, chomping and whipping his tail. Kids can play with him in autonomous mode via the sensors in his nose, or pick up the control pod to send him on the attack. Dino also has a softer side, protecting his friends and sometimes even busting a dance move.
Spin Master Ltd. has released Tech Deck, a mobile video game based on its popular line of finely crafted fingerboards for iOS and Android. Tech Deck, developed by Free Range Games, is a free-to-play skateboarding title that combines the immersive thrill and excitement of pulling off perilous feats with the style and finesse of street skating.
Tech Deck features fast-paced, tap, hold, and slide mechanics that challenge players to chain together combos, grinds, aerials, and holds. The title also includes a roster of upgradable skaters to choose from as well as local legends. More than 100 officially licensed decks are represented, and Tech Deck owners can use their mobile devices to scan some of their real-life collections into the game and use them to skate.